Business Intelligence

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

It's common for people to be confused about the patent process. We answer your FAQs.

Increase sales and minimize waste at your store with the data already in your POS system.

If you know how to use it, big data could be the key to even a small business's success.

Crafting the right content can help you reach the right audience and boost your SEO.

Learn the basics about predictive merchandising and what small businesses need to know.

Whether your campaign is analog or digital, there are ways to measure its success.

In the world of business, decisions matter. Should you trust your gut or rely on the hard data?