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Business Intelligence
Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.
Latest: Advice, Tips and Resources
Article
Quality Data Only: How to Apply Data Minimization to Your Business
By business.com editorial staff | April 21, 2020
Excess data is a vulnerability for your business. Minimize your data to reduce the risk.
Article
Market Research Industry Overview
By business.com editorial staff | April 13, 2020
From its inception in political and social science polling in the early 20th century, the market research industry has grown.
Article
6 Ways Artificial Intelligence Can Transform Your Small Business
By business.com editorial staff | April 10, 2020
Learn how you can leverage AI to better serve your business and your customers.
Article
Decision Support Systems Applications and Uses
By business.com editorial staff | April 08, 2020
Decision support systems may provide businesses with more accurate projections, better inventory management and data analysis.
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Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020
Big data has significantly changed the way businesses market on social media.
Article
How Do You Sustain and Grow Your Customer Relationships?
By business.com editorial staff | April 06, 2020
The most important thing in marketing is to retain your most profitable business customers
Article
Do's and Don'ts for a Successful Customer Survey
By business.com editorial staff | April 01, 2020
When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.
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Article
Why Your Business Needs a Marketing Dashboard
By Jared Atchison | March 29, 2020
Marketing dashboards can give you an excellent insight into the performance of your business.
Article
Google's Better Ads Standards Policy: What You Need to Know
By business.com editorial staff | March 27, 2020
Ad-blocking technology for annoying advertising is now baked into the Chrome browser.
Article
Creating a Sales Manual
By business.com editorial staff | March 11, 2020
Build a winning sales force by giving your team a tool to live by
Article
How to Create a Market Research Plan
By business.com editorial staff | March 02, 2020
You can't promote your business without a solid market research plan. Here's what it should include.
Article
3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | February 07, 2020
Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.
Article
5 Ways to Collect Data Responsibly
By Jared Atchison | February 06, 2020
Abiding by the laws when collecting user data for digital marketing purposes is crucial.
Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020
Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.
Article
Successful Community Managers Share These Critical Qualities
By Sean Peek | January 27, 2020
Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.
Article
How to Create a Healthy Client Partnership
By Ryan McGonagill | January 07, 2020
Follow these three basic rules to create a healthy agency and/or client relationship.
Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | December 31, 2019
Your most valuable asset is your brand reputation. Learn how to protect it.
Article
Trends That Will Shape Market Segmentation in 2020
By Anthony Lamot | December 31, 2019
Learn how these five market segmentation trends will help your business compete in 2020.
Article
Key Data and Analytics Small Businesses Need to Manage Finances and Drive Growth
By Tucker Mathis | December 20, 2019
Use of financial data analytics is a way to glean key insights from your small business’s past performance.
Article
The Challenges of Protecting Patient Data With Telemedicine
By James Wantuck | December 06, 2019
As more appointments and medical records move online, the number of data breaches rises. How can digital healthcare improve security?