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Latest in Marketing News: Advice, Tips and Resources

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | August 06, 2021

Tracking your customers is important so you can market your products or services more effectively to them.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | July 29, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Article
Complete Guide to Building a Sales Process
By David Gargaro | July 29, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

Article
QA2 Complete Guide to Building a Sales Process
By Dustin Boulton | April 14, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

Article
What Is Short Code Texting?
By David Gargaro | March 26, 2021

Short code texting offers businesses a way to send mass text messages to a wide audience.

Article
How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Article
What Are Email Open Rates?
By Jennifer Post | March 22, 2021

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

Article
6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.

Article
Pinterest for Business Marketing
By Marisa Sanfilippo | March 11, 2021

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

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Article
How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | March 09, 2021

Many retirees turn side interests into income. Learn how to make money in retirement.

Article
How to Measure and Analyze Your Content Performance
By Yara Simón | March 09, 2021

To determine how effective your content is, you need to measure and analyze its performance.

Article
CRM Metrics You Should Know
By Matt D'Angelo | March 08, 2021

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

Article
18 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Article
What Does a Business Website Cost?
By Andrew Martins | March 04, 2021

Building a good business website will come with some costs. Find out what they are and what you need.

Article
What Big Data Means for Your Small Business
By Andrew Martins | March 04, 2021

In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | March 04, 2021

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Article
12 Twitter Best Practices for Business
By Kiely Kuligowski | March 03, 2021

Success on Twitter requires more than just keeping your message within the character limit.

Article
Best Reports to Run in Your CRM System
By Matt D'Angelo | March 03, 2021

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Category
The Best Call Center Services for 2021
By Adam Uzialko | February 26, 2021

Our team has compared the best call center services for 2021. See up-to-date reviews for the top-rated answering services.

Category
The Best Answering Services of 2021
By Adam Uzialko | February 26, 2021

Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | February 25, 2021

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Article
How to Handle Non-Paying Clients
By Sammi Caramela | February 25, 2021

Contracts, lawyers and collections agencies are a few places to turn when you have clients who won't pay their invoices. Even better is to prevent the problem in the first place.

Category
The Best CRM Software of 2021
By Simone Johnson | February 24, 2021

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Category
The Best Text Message Marketing Services of 2021
By Business.com Editorial Staff | February 22, 2021

Compare the best text message marketing services and learn how to choose the best service for your company's needs.

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.