Social Media

As Facebook becomes more important for Internet usage, Social Media Optimization will be key for startup success.

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

Content is just one part of your online success. There's more to creating a viral marketing campaign that can help you grow and thrive.

How to use various social media platforms to successfully pitch your story to journalists.

How to Embrace Brand "You"

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

So how can influencer marketing help?