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Article
Expand Your Reach: Facebook Video Hacks and Tools
By Mari Smith | December 10, 2015

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

Article
Connected Big Brother: Are We Being Spied On Online?
By Kade Call | November 19, 2015

As our technologic abilities become more advanced, Big Brother's surveillance becomes more streamlined. Are you being watched?

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Article
What's Not to Like? Anatomy of a Killer Facebook for Business Page
By Greg Shuey | October 08, 2015

Consumers expect you to be on Facebook, but that doesn't mean they want to 'like' your page. Here's the breakdown of an irresistible page.

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Article
Social Media Head-to-Head: How Do Twitter and Google+ Differ?
By Eric Enge | September 16, 2015

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

Article
Explained: The 5:3:2 Rule for Social Media
By Matt Byrom | September 15, 2015

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

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Article
10 Things You Need to Stop Doing on Social Media
By Alesia Hsiao | September 14, 2015

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

Article
How to Approach Social Media Influencers
By Andrew Lovasz | September 09, 2015

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

Article
One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?
By Seth Rand | August 24, 2015

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Article
Pin It to Win It: The Do's and Don'ts of Advertising On Pinterest
By Greg Shuey | July 22, 2015

With promoted pins still in their beta phase, there’s a lot to learn about how to make the most of the platform and drive results.

Article
You're Doing it Wrong! 5 Don'ts in Facebook Advertising
By Jerry Low | July 15, 2015

Using Facebook for advertising can greatly increase your brand engagement, but be sure to avoid these 5 Facebook don'ts.

Article
Are Hashtags Intellectual Property?
By Daliah Saper | June 19, 2015

Hashtags began on Twitter and have now spread to other major social media websites like Facebook, Google+ and Instagram—and to communication in general.

Article
Strike a Chord: Is Banjo Your Next Secret Weapon for Social Media?
By business.com editorial staff | June 01, 2015

The Banjo app reports on what is happening right now, anywhere. It mines social media content based on geographic location. An opportunity?

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | May 21, 2015

Businesses have relied on sweepstakes or contests to attract customers, build traffic, and increase brand awareness for decades.

Article
How to Promote Your Personal and Professional Brand Using LinkedIn
By Kristin Hovde | May 14, 2015

LinkedIn is the perfect medium for bringing awareness to your brand, be in personal or professional. Maximize it with these tips.