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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
By business.com editorial staff | June 03, 2020

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
5 Tips for Growing Your New YouTube Channel
By Syed Balkhi | May 29, 2020

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
Businesses 'LinkedIn' Together During a Crisis
By Eric Leopardi | May 25, 2020

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.

Article
What You Need to Know About Social Media Influencers
By Thomas Griffin | May 12, 2020

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
By Jared Atchison | May 12, 2020

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Using Social Media to Grow Your Business
By Adam Coughlin | May 12, 2020

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
8 Ways to Use Social Media to Grow Your Sales
By business.com editorial staff | May 06, 2020

If you sell products online, you can't afford to ignore social media as a marketing tool.

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Article
A Guide to Marketing to Teens
By business.com editorial staff | April 28, 2020

Marketing to teens can have disastrous results if it's handled incorrectly.

Article
How to Boost Your Email Lead List Through Social Media
By business.com editorial staff | April 28, 2020

Build a lean, more effective email lead list by marketing through social media.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
By business.com editorial staff | April 13, 2020

There are more resources than ever before for marketing your restaurant online.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By business.com editorial staff | April 13, 2020

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Article
The Business Value of Twitter
By business.com editorial staff | April 10, 2020

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
Confessions of an Entrepreneur: Technology Leads to New Opportunities
By business.com editorial staff | April 10, 2020

Dean Gallagher of Fresh Folio Design talks about the importance of tech in his business.

Article
5 Tips to Use Facebook Retargeting for Brand Growth
By business.com editorial staff | April 10, 2020

Looking to predictably grow your brand? Look no further than Facebook retargeting.

Article
5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | April 09, 2020

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | April 09, 2020

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020

Big data has significantly changed the way businesses market on social media.

Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Article
Twitter as a Customer Support Channel
By business.com editorial staff | March 18, 2020

Consider using this social media service to connect with your customers.

Article
11 Steps to Engaging Your Audience on Social Media
By business.com editorial staff | March 16, 2020

These marketing tools and tips can help you make the most of social media.

Article
How to Create Interactive Content for Rapid Business Growth
By Thomas Griffin | March 10, 2020

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 04, 2020

It used to be all the rage, but is social media marketing still worth the effort?

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | February 28, 2020

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | February 26, 2020

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Article
How to Determine Who to Follow Back on Social Media
By Matt D'Angelo | February 26, 2020

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.