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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
10 Creative Ways to Use Social Media in 2018
By Jasmine Morgan | November 30, 2017

Be on the leading edge and stay well ahead of your competition using these tips.

Article
How Restaurants Can Manage Online Reviews
By Matt D'Angelo | November 28, 2017

Find out why managing your online reviews will help your business improve sales.

Article
Get Social: How Entrepreneurs Can Expand Their Reach
By Jia Wertz | November 22, 2017

Break through to new audiences and boost your brand by seeking out the right influencers.

Article
Amplify Your Ecommerce Sales This Holiday Season
By Alexandra Shapiro | November 21, 2017

Follow these 5 tips to have the most successful season yet.

Article
4 Tips for Developing a Bulletproof Social Media Plan
By Pratik Dholakiya | October 23, 2017

Every business, no matter how small, can reap the returns of social media. Here's how.

Article
Entrepreneurs: How to Move From Obscure to Influential
By Anna Johansson | October 10, 2017

5 steps for becoming an influencer

Article
10 Ways to Improve Your Branding With Micro-Influencers
By Shane Barker | July 12, 2017

How to reach and grow your audience with these social media stars

Article
5 Key Tips to Gaining Real Instagram Followers
By Brock Gratton | July 12, 2017

Get Into the Instagram game and dominate

Article
View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign
By Rich Drees | June 19, 2017

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.

Article
13 Pinterest Tips for Small Businesses
By Scott Sims | March 17, 2017

Follow this simple Pinterest tips for small businesses and you’ll be a pro in no time

Article
Marketing Your Restaurant on Social Media
By business.com editorial staff | March 16, 2017

Make the most of social media and other resources in boosting your restaurant's profile.

Article
How Sales Prospecting on LinkedIn Is Like Dating
By Josh Turner | March 04, 2017

Don't Strike Out With Prospects

Article
How to Use UTM Parameters for YouTube Marketing
By Rich Drees | December 06, 2016

A guide to UTM parameters for actionable tracking.

Article
5 Instagram Case Studies Small Businesses Can Learn From
By Silvio Porcellana | November 10, 2016

Instagram can greatly benefit your small business when used correctly

Article
Social Media Marketing for Real Estate Agents and Brokers
By Peter Brooke | September 15, 2016

Social media marketing for real estate agents can set your business apart from the rest. Learn how to use it effectively.

Article
Words That Wow: 8 Copywriting Strategies to Skyrocket Your Facebook Engagement
By Puranjay Singh | September 13, 2016

These eight simple copywriting tactics will help you score more comments, shares and engagement from your Facebook posts.

Article
10 Creative Case Studies for a Winning Social Campaign
By Silvio Porcellana | September 12, 2016

Eighty-five percent of marketers plan to invest more on LinkedIn, 78 percent on Twitter and 70 percent on YouTube.

Article
Strategies for Momentum: 7 Tips to Improve Social Media Engagement
By Alan Rabinowitz | September 06, 2016

Learning how to improve social media engagement is a lot easier than you think. Here are seven strategies to boost your social media engagement.

Article
7 Ways to Build Your Brand With Social Media Marketing
By Hassan Mansoor | August 23, 2016

Online networking has made the entire social media marketing procedure simple to discover organizations, build a reputation and branding.

Article
10 Smart Ways to Start B2B Marketing on LinkedIn Today
By Aaron Agius | August 17, 2016

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.

Article
Best Foot Forward: 10 Do’s and Don’ts of Social Media Branding
By Samuel Edwards | August 15, 2016

Social media is an immensely powerful tool. Here are the 5 do’s and 5 don’ts of social media branding.

Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | August 10, 2016

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
How to Integrate Social Media into Your Content Strategy
By Abdullahi Muhammed | August 08, 2016

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Article
Reaching Your Target: 6 Secret Tactics for Influencer Marketing
By Charles Crawford | July 26, 2016

According to a McKinsey study, “word of mouth” inspired marketing generates more than double the sales of paid advertising.