It doesn't matter whether you want to sell your products or want to get more visitors to your site there are no other options but to build your brand.
A recent Marketing Budgets 2016 Report research on marketing from e-consultancy shows that 72 percent of brands plan to invest more intensely in digital marketing in this year. It helps them to get new supporters and assemble brand notoriety.
Online networking has made the entire social media marketing procedure simple to discover organizations, build a reputation, and speak to the buyers.
According to Social Media Marketing Industry Report 2016, around 90 percent of online organizations and people believe that online networking has helped them to expand their exposure, while 63 percent of them reported that they could build up a faithful fan base through it.
As I am talking about social media marketing, Squatty Potty is worth a mention. Influential videos are the main content of Squatty Potty’s social media marketing campaign.
Because of a charming unicorn, a brilliant marketing video, and a highly creative concept, there's a high risk you may never want to eat delicate serve ice-cream again ostensibly not that high of a cost to pay for healthier bowel movements?
Related Article: How to Integrate Social Media into Your Content Strategy
Let's have a look what's inside.
With more than 10 million views since the video went viral around two months back, this super viral sensation makes their product the #1 bestseller item in the Seats and Toilet Training Potties category on Amazon. So, do you want to be popular in your industry?
Here's all that you have to do to utilize social media marketing to build a brand:
Tip 1. Pick the Best Social Media Platform
There are actually many social media platforms out there, however, the majority of them are not worth contributing your energy, money and time. Following are some factors that you should consider while choosing the best platform for your brand:
LinkedIn: If you work for a B2B organization, LinkedIn is an ideal choice for marketing your content and interacting with other corporate influences.
According to a recent study by HubSpot, LinkedIn is 277 percent more effective for lead generation than Twitter or Facebook.
The conversion rate of LinkedIn outranked social media as a channel. At the end of the day, of all the traffic that went to these business' sites through online networking, .98 percent of that traffic changed over into leads, contrasted with LinkedIn's 2.74 percent. Awesome, right?
Next, the platform is Facebook.
- Facebook: It is the best platform for promoting any sort of brands. More than 75 percent of Americans use this site. Facebook is an incredible stage for advancing essentially any brand, because of its exceptionally heterogeneous client base.
Need some inspiration? Look at this example underneath, and additionally the clarification regarding why it's extraordinary and how your organization can make a convincing Facebook ad.
Related Article: 6 Incredibly Easy & Effective Social Media Marketing Tips and Tools for E-commerce Businesses
Why is it a great ad? The answer is:
- It is relevant
- It is visual
- It has a call to action
- Google+: It can be an extraordinary social media platform to achieve men in the technology business, as 68 percent of the system's clients are men, the majority of whom work in technical professions.
- Instagram: It is an extraordinary choice for brands that depend intensely on pictures, for example, dress organizations and retailers. It is the best platform for targeting young audiences, and African Americans.
- Pinterest: If your target audiences are women, then definitely you should focus on this social media platform, particularly for brands offering clothing or jewelry.
Tip 2. Building Networks
You need to socialize if you want to build a brand via social media channels. The people and fellow brands that you are able to interact within this online platform can be used later on to your advantage when establishing your brand that is why you need to treat them as your network. The more you extend your network, then that would mean the more extensive your brand has become.
You do not really have to convert all of these individuals into customers because a single connection can sometimes end up as multiple sales on your behalf as long as you do socialization right in here. Social media is not just about you, but it is for a wider audience that you have to cater to.
Want to know the secret of networking? Follow Manifest.
Tip 3. Provide Shareable Content
Content is king. If your target is strong brand reputation, you definitely have to concentrate on your content. Remember the accompanying standards as you produce content for social media platforms:
- Try to figure out which content is likely to gain more visibility. Pictures may resound preferred with your audience over blog entries, however, you won't realize that in the event that you do not take a gander at your information.
- Your content should strongly support your brand. Keep in mind, entertainment can be hard to pull off. In the event that you can utilize memes adequately, they can be intense brand-building tools.
The best example can be “Before I Die” project.
It is an open art that took its very own existence and gathered a lot of consideration this year. After a short time, the wall was loaded with reactions, earning worldwide consideration quickly with shared pictures.
Tip 4. Influence Your Audience
If your brand is unknown, your voice is likely becoming lost in the crowd. While you can, in the long run, build your own particular group of onlookers through the creation of extraordinary content, this methodology is going to require your time and energy. A much quicker approach is to influence the audience in your industry. There are a couple of various ways you can do this:
- Tag your investors you have referenced when sharing content to your online networking profiles.
- Email your audience after you have distributed your content to tell them they have been referenced in your work.
- Mention their names, or refer to their sites in your content. Audiences with Google Alerts will see your content after it is distributed.
The objective of all these distinctive activities is to motivate them to share your content with their friends and followers.
The above tricks are followed by “Likeable Media” and now they have:
- 1,300 Instagram Likes
- 3,000 Facebook Likes
- 58 Twitter Favorites
- 90 Facebook shares
Only from their 100 Club Social Media Campaign. If your brand is not doing enough, despite these marketing efforts, then without any doubt, you need some improvements. Identify the areas that require improvements and learn how you can make the brand a money making the venture.
Tip 5. Give a Link in Signatures
It is important. Do not forget to provide your website and social network links in your email signature. These links will help to promote your brand and business both. WiseStamp gives you a chance to make an expert email signature that connection to your site and online networking accounts. On the other hand, you can simply make a basic email signature inside your email service that says "Follow Us on Twitter", "Like us on Facebook" and links to your social media platform.
See the example:
Tip 6. Maintain Consistency
Symbolism is a must if you want to build your brand. From the name of your brand to the logo and the profile pictures, overhauls and everything, you have to keep them in a manner that they are in a split second recognizable. The best thing to do is:
- Design a unique logo
- Give your brand a name and
- Create your unique identity that mirrors your brand
Most brands online utilize the same shading palette and style of their logo to outline their social networking pages. This is the thing that makes mirrors the character of your brand online and individuals can realize that it is you just via arriving at your page and not even perusing a word. Note: Consistency on social media marketing is the thing that makes your brand a verbal brand.
Related Article: 5 Practical Tips to Improve Your Social Media Marketing
Tip 7. Customer Service
You need to be fast and reliable when it comes to rendering services via your social media channels. This means you have to be responsive to inquiries and at least be hands-on when it comes to communicating with potential customers online. When you are quick to respond, then it goes to show that you care for your customers. It implies that you are confident enough about your products and services.
Bottom Line
While social media marketing is a standout amongst the most intense approaches to achieve new leads and build your brand, it is also easy to waste your time or estranged people in the event that you do not use it properly. That's why it is important to follow sound social media marketing strategies.