Successful business leaders and managers around the world study and use the management theory of Tom Peters. Peters earned fame with his book titled "In Search of Excellence," which revealed the results of his research on companies known for quality management and leadership. Peters shared his findings, including details on the qualities shared by efficient managers and effective leaders in the companies.
Tom Peters and his colleagues emphasize the importance of formulating an effective business strategy for developing a dynamic organization. He notes the importance of leaders who nurture all relationships and make a conscious effort to show gratitude to employees, customers and partners for their work, their business and their loyalty.