Branding

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Are you familiar with the 5 biggest reasons why most PowerPoint presentations fail miserably? If you are doing one of these, you may need to rethink your presentation.

Understanding that an organization's own employees are one of the biggest untapped potentials towards its success.

Customers want to feel a connection between what they buy and how they envision their lives. Here's how to tap into that need.

How can your product stand out amongst its competitors? Here are tips on label design that will be sure to attract more customers.

What is the Point of View of your Business? Why you need to explore the point of view of your business from a marketing perspective

For a new business, creating and effectively marketing a new brand name is one of the most challenging aspects of starting a business.

Let's take a close look at big brand logo design successes and failures, plus key takeaways for your business.

Which is more important, your personal brand, or your company’s? Short answer: it depends.

Most entrepreneurial professionals and solopreneurs do not take the time to formally define and build their personal brand and just leave it to chance. BIG... no make that HUGE mistake.

Brand advocacy is far more valuable than anything your brand can buy. Here's how to get your customers to sing your praises in 5 easy steps.