Branding

Strategic partnerships have mutual benefits and can lead to long-term profits.

Building a personal brand can bring a boost in sales numbers.

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Reinvigorate your marketing plan by implementing these strategies.

Telling focused stories can drive traffic to your business.

Using online and in-person methods can help you grow a loyal brand following.

One PR pro gives advice on where to start with thought leadership.

A good product package isn't trash; it's a powerful extension of your brand.

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Before your next eye-popping event, know the rules.

The triple bottom line is a sustainability-based accounting method that focuses on people, profit and planet. Here's how it works for businesses.

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Big data has significantly changed the way businesses market on social media.

An emotional connection can make all the difference when a customer is deciding to buy.

Your company's defined values are just words. What you need is a culture that lives those words. Here's how to get to the core of your culture.

We offer four tips from experts to answer a Business.com community question.

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

As a business owner, you need to know how to differentiate yourself from your competitors.

Aggressive intellectual property protection allows a business to protect hard work.

Ad-blocking technology for annoying advertising is now baked into the Chrome browser.

Consider using this social media service to connect with your customers.

When it comes to reaching young people, technology and trends are key.

If you want to start a blog, check out these trends first.

Should your store expand to offer its own labeled products to compete with big brands?

Is your brand taking advantage of email marketing to grow to its fullest potential? If not, it’s missing out on the opportunity to improve user engagement.

People look for content online that inspires, excites and informs.

SEO is a moving target, so you need to stay on top of the trends. These eight trends hold the secrets to boosting your web presence in 2020.

It used to be all the rage, but is social media marketing still worth the effort?