Branding

The messages you send to customers, co-workers and others reflects on you.

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Should you trademark your intellectual property?

New to Instragram or looking to revamp your strategy? Start with this guide.

Follow this advice to ensure your pop-up store is a success.

Get inspired with these simple yet sharp uniform ideas.

The colors in your branding and staff uniforms are an opportunity, not just a preference.

Color plays as important a role as sound in building a restaurant atmosphere.

Don't follow the status quo with your website. Stand out using these tips.

You can use sound to craft a positive atmosphere and environment for your customers.

This op-ed details how Microsoft's naming conventions have gotten out of hand.

See how you and your partner business can benefit each other.

Staff uniforms speak volumes to customers. Here's how to choose the right attire.

Can you do your website justice with a DIY builder? Let these questions be your guide.

Getting involved in your community

How to reach and grow your audience with these social media stars

A solid brand is hard to build. Here are four brand-building mistakes you should avoid.

Building a great business brand is all about details and consistency.

(And What You Can Learn From Them)

Brands work with movie production houses to include their products or mentions of their products in films as a means to subtly advertise.

A good business name is hard to beat. See the top business naming strategies to help your brand stand out from the competition.

There are lots of strategies that can be implemented for monetizing your brand, but not all of them can provide you with the results needed.

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.