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Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Learn how to use non-contact infrared thermometers to check for fevers from a safe distance, keeping your employees and business safe from the coronavirus.

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Everyone struggles with low confidence once in a while. Here's how to best help your employees who feel insecure.

Is the prospect of hiring new team members daunting when you can't meet them in person? Follow these steps and tips to feel good about your choice.

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

As businesses reopen across America, how can your company avoid COVID-19 lawsuits?

Here are the best practices leaders can use to manage remote and freelance workers for the best results.

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Corporations and partnerships can use Form 7004 to get more time to file their business tax returns.

Here are the business loan terms you should know before you apply for funding.

Your email newsletters can yield big results for your sales and engagement.

Recently, I surveyed my small business owner clientele to see how they were faring through the pandemic. Here are some takeaways – and surprises – based on their answers.

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

There are a few characteristics and skills that can be adopted to help intrapreneurs in the corporate world looking to enact change.

A strong leader in the workplace can bolster a small business's push for success.

Thousands of businesses went from physical to virtual work environments since March because of COVID-19. What is the future of physical office spaces?

Ask job seekers these 10 HR interview questions to find the best employees for your company.

Transparency and clarity must lead all data collection practices.

The leadership style that is the most effective at driving confidence and high performance, according to research, is servant leadership.

Tripwire marketing is a great way way to generate more sales, nurture leads and grow your business.

Find out about the different types of employee monitoring tools you can use to keep your employees stay on task.

There's more to foolproofing your website than implementing anti-hacking measures.

A modern intranet is a lifesaver for a growing business. Use it to connect your people, keep employees informed and empowered, and make your customers feel looked after, too.

Interviewing job candidates correctly can help you make the right hiring decision for your small business. Here are tips to make your job interviews more effective.

The small business lending space won't go back to its pre-pandemic configuration because a bumper crop of new highly-skilled fintech innovators are bringing new approaches to lending to the market.

Today, there is a shift that is taking place. More people than ever are working remotely. Here's how remote working can be successful in today's world.

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

If you are looking for an easy, and free, way of tracking your employees' time each week, you may want to consider using an Excel timesheet.

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

Here are the MarTech trends that will impact your business in 2020 and beyond.

If you're considering outsourcing your HR responsibilities, there are several options to consider, such as PEOs and ASOs.

Learn whether a business grant or business loan is better for your business.

Facilities and maintenance management software optimizes self-storage operations through automated workflows and key business analytics, resulting in reduced costs and satisfied customers.

While a company's first responsibility is to its bottom line, it's important to remember that suppliers are ultimately responsible for the ability to deliver revenue.

Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.

Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.

Google Analytics can help you make some very effective marketing decisions.

To get the most out of your team, you need to have a solid performance process in place.

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Building a customer journey compels you to understand how your customers engage with your brand and their experience toward making a purchase.

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

Monitoring your employees is important, and comes with both advantages and disadvantages.

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.

Learn more about the ideal qualities to look for in a software engineer.

Follow these Instagram best practices to improve engagement and grow your following.

Learn more about the best business strategies to follow in the post-pandemic world.

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.