What Is Credit Card Processing?
Credit card processing is the process of transferring money from a cardholder's account to a merchant's account when the cardholder pays for a purchase using a credit or debit card. Though the process is simple and takes just a few seconds on the front end, the back end of the process is intricate, with data traveling between the merchant, processor, credit card network and multiple banks.
How Does Credit Card Processing Work?
When a customer inserts a credit card into a merchant's card reader, it initiates a complex series of data transfers that results in money being debited from the cardholder's account and credited to the merchant's bank account. The data passes through the terminal via secure connection to the processor, the credit card network, the bank that issued the customer's credit card and the merchant's bank.
Why Should Businesses Use Credit Card Processing?
Businesses should use credit card processing because it allows them to accept credit card payments, which is the increasingly preferred payment method for consumers. Although it costs money for merchants to accept credit card payments, consumers tend to spend more money when using credit and debit cards than with cash, potentially increasing your sales.
HOW CAN I SAVE MONEY ON CREDIT CARD PROCESSING?
If you're currently with a certain processor and want better rates, it may be worth your time to ask your account manager if they can help you reduce your costs. Also, by reviewing your statement on a regular basis, you may be able to identify costs or fees that you're overpaying. Here are five steps you can take to ensure you're getting the best pricing on your credit card processing service.
1. Review your statement every month. Credit card processing contracts rarely include pricing guarantees, so it's important to closely monitor your statements so you know what's going on with your account. Regularly review your rates and fees to get a feel for what you can expect to pay on average for processing each month.
Also, watch for notifications and reminders about rate increases, new fees, and PCI compliance requirements, such as the annual questionnaire that you need to take to avoid costly noncompliance fees. If you notice a change in your pricing, if there are fees that you don't understand, or if you receive a notification about your compliance status lapsing, call your rep to discuss your account.
2. Request a pricing review. If you're an established merchant and you want lower fees, you may be able to request a pricing review or audit to see if you qualify for lower pricing. Requesting an account analysis could be particularly worthwhile if your business has grown since you signed up with the processor and your transaction volume exceeds your initial estimates, as you may be eligible for lower rates.
3. Request interchange-plus pricing. If you're currently on a tiered pricing plan, ask your processor if it can switch your account to interchange-plus pricing. Many processors allow you to switch to a different pricing model so that you see for yourself which model works best for your business. If you do this, be sure to ask if the new plan triggers any different fees or requirements. For example, ask about the new plan's monthly minimum and how much you need to process to meet that requirement.
4. Ask if fees can be waived. Some fees are negotiable, and your rep may be able to waive or lower them for you. For example, if your business is seasonal and you're having trouble meeting the monthly minimum in the offseason, your rep may be willing to waive or lower it for you. They might also waive the PCI compliance fee after you complete the annual questionnaire.
5. Shop around and renegotiate your rates. If you've been with your current processor for a year or longer, consider shopping around to see if your rates are still competitive. As with car insurance, it's beneficial to take the time to look for better deals every year or two. This is particularly important if your rates have increased over time or if you've been with your processor for several years and you don't know what pricing is available elsewhere.
If you find better pricing from another processor, don't be afraid to contact your current processor to see if you can renegotiate your rates. You have more negotiation power if your service is provided on a month-to-month basis and you own your equipment, since you can switch to a new service without penalty. If you're under contract, the rep may be less willing to renegotiate, but it's still worth a try.
If you're overpaying for your processing and the rep won't renegotiate your rates, read your contract to find out the procedure you need to follow to switch processors when your contract finally expires. Be aware that most contracts automatically renew, that you have a very short window in which you may cancel without penalty, and that you may need to begin the cancellation process well in advance of the contract's expiration date.
CARD READERS, TERMINALS AND POS SYSTEMS: WHAT SHOULD I USE TO ACCEPT CREDIT CARDS?
You have several options for the processing hardware you use to accept credit cards at your business. Which one is the best credit card reader for your business depends on how and where you plan to accept cards, and whether you want something basic and inexpensive or a solution built into a larger system.
You should be able to accept magstripe cards, chip cards, contactless cards and mobile wallets. No matter which style of card reader you choose, you want it to be EMV compliant so you can accept chip cards and avoid liability for fraud occurring at the point of sale. This also allows you to skip signature authorization, which speeds up checkout.
If you're purchasing new equipment, you also want it to include near-field communication (NFC) technology so you can accept mobile wallets like Apple Pay and Google Pay as well as contactless cards, saving you the expense of updating your equipment later as these payment methods grow in popularity.
Consider choosing a device with a built-in keypad or a connected PIN pad if your customers prefer paying with debit cards, as many full-service processors offer special low rates for debit PIN transactions.
Before buying processing equipment from a third-party vendor, check with your credit card processing company to make sure it will be compatible. Here are three types of equipment, along with some of the top brands for each.
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Mobile credit card readers are the most affordable option. Prices typically range from free to $100. These card readers connect to your phone or tablet through the headphone jack or Bluetooth and work using a credit card payment app that you've installed on your device. Many processors offer free magstripe card readers to their new customers, no strings attached. However, in most cases, you'll want to upgrade to one that accepts chip cards or splurge on a model that supports all three acceptance methods: magstripe, EMV chip and NFC contactless payments. The best mobile credit card reader brands include Clover, Ingenico, PayPal, QuickBooks Payments and Square. Mobile card readers are available from both full-service and mobile credit card processing companies. See our mobile credit card processing review to learn more.
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Stand-alone and wireless terminals are the next cheapest options, usually costing $150 to $600. These countertop credit card readers have built-in receipt printers and keypads. Most connect using either dial-up or Ethernet, and wireless models connect with 3G, GPRS or Wi-Fi via Bluetooth. All new terminals are EMV compliant and allow you to accept both magstripe and chip cards. Many also accept NFC payments. Top terminal brands include Dejavoo, Ingenico, PAX and Verifone.
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Point-of-sale systems are usually the most expensive option, though there's a wide range of prices, depending on the type you choose. If you plan to use a specific POS system, ask the company which processors the system is compatible with, as some only integrate with a few. Others are proprietary and require you to use that POS company as your payment processor. Tablet-based systems are the cheapest and work with mobile card readers. POS systems with built-in card readers cost $1,000 to $1,500. Top brands include Clover, Square and NCR Silver. See our POS systems review to learn more.
HOW DO SMALL BUSINESSES SET UP CREDIT CARD PROCESSING?
The easiest way for a small business to set up credit card processing is to start an account with a mobile credit card processor that offers an app and a mobile credit card reader. Then, all you have to do to start accepting credit cards is download the app to your phone or tablet and connect the card reader.
WHICH KIND OF CREDIT CARD PROCESSING IS CHEAPEST FOR SMALL BUSINESS?
If your small business processes less than $5,000 per month, you're going to save money with a processor that has a flat-rate pricing structure and doesn't charge any account fees (no monthly fee, annual fee or PCI compliance fee). Even though the rates are higher, you aren't processing enough to offset the account fees.
If you process more than $5,000 per month, the cheapest credit card processing service is going to be one that has an interchange-plus pricing structure with a low margin. Fees can be problematic for this type of service as well, so pay attention to what fees they charge. For instance, some might have a very low monthly fee, but charge a handful of additional fees that bring up your overall costs. Look for a service that is transparent about both its rates and fees, as these companies tend to have the lowest credit card processing fees.
SHOULD I BUY, LEASE OR ACCEPT FREE PROCESSING EQUIPMENT?
Nearly every credit card processing company has some sort of free equipment offer. Some processors give you a terminal if you sign a contract, while others have a free placement program in which you borrow the equipment.
Accepting free equipment sounds like a great way to save money, but as a perceptive businessperson, you know that "free" often isn't really free, and you need to do the math to determine whether the free offer is actually the best option for your small business.
Purchasing Credit Card Processing Equipment
Buying processing hardware outright is nearly always your best bet. Although it may be a big upfront cost, it's less expensive and less restrictive over time than other equipment options. You can keep your purchasing costs low by shopping around for the best price, choosing a basic terminal instead of a fancy POS system, and asking if used equipment is available for purchase.
As you shop around for equipment, find out if the equipment is proprietary or "locked." This is an important consideration, because you don't want your purchased equipment to be unusable if you switch processors. If you already own unlocked equipment or decide to shop for new or used equipment online, ask your new processor how much it charges to reprogram the equipment, including shipping and handling costs, and how long the process takes. Many processors offer this as a free service.
Free Credit Card Terminals
Although "free" sounds fantastic, even the best processors may require you to sign a contract in return for free equipment. The best contract terms for free equipment are one year long and then go forward on a month-to-month basis. Most free equipment contracts last for three years, and many automatically renew for two-year terms. Some companies require you to sign up for a different pricing plan if you accept free equipment.
Also, some processors may charge you the full price of the terminal in addition to an early termination fee if you end your relationship with the company before your contract expires. Before accepting free equipment, consider whether being tied to a contract or paying higher processing costs is worth cutting out the purchase price of the equipment.
Free Placement Programs
These may sound like a good deal, and many processors offer this option, but as with free equipment offers, you might be required to sign a long-term contract. When your contract expires or you switch processors, you're required to return the equipment.
Many free placement programs charge monthly fees, and some have additional monthly minimums that you must meet to avoid penalty fees. Be sure to request the contract and a list of all the fees associated with the program – such as insurance or maintenance fees – to read over before you agree to such an arrangement.
Leasing Equipment
Many processors encourage you to accept a lease on equipment because it's a very lucrative arrangement for them. Some reps give persuasive reasons for leasing equipment, such as "it's like a cell phone plan" or "many customers choose to lease for tax reasons." However, carefully consider every other option before you lease equipment, as this is generally one of the worst decisions a small business can make when setting up credit card processing.
Consider these leasing myths and truths.
Leasing myth No. 1: It's like getting a cell phone, because if the equipment breaks, the processor will replace it.
Truth: While this is technically true, most equipment comes with a manufacturer's warranty, and you might be able to purchase an extended warranty or insurance. If your purchased equipment breaks while under warranty or while insured, the manufacturer replaces the equipment anyway, according to the terms of the warranty or insurance.
Leasing myth No. 2: It's easier to update to the newest model if you lease your equipment.
Truth: This myth assumes that if you purchase equipment, you probably keep it longer than the four-year term of your lease. The processor expects that when your lease expires, instead of purchasing your existing equipment, you'll take out a new lease on new equipment. However, the money that you save by purchasing the equipment outright puts you in a better position to buy new equipment when it becomes available.
Leasing myth No. 3: Leasing is better for tax write-offs, since you'll have an expense that you can write off yearly instead of just a one-time purchase.
Truth: The long-term expense of leasing is still higher than purchasing equipment outright, even if you factor in the tax write-offs you expect to receive. If you're considering leasing for these tax reasons, do the math to verify that the costs and savings are what they're purported to be.
Remember, leasing is short-term cheap and long-term expensive. You'll often find that for the amount of money you pay over the life of the lease, you could purchase the equipment several times over. Additionally, most equipment leasing contracts are noncancelable, which means that you can't return the equipment and, further, you pay a fee to get out of it. Even if your business fails, you return the equipment, and you get out of your processing contract, you'll still be held personally responsible for the remaining time on your equipment lease.
SHOULD I WORK WITH A DIRECT PROCESSOR, ISO/MSP OR A PAYMENT FACILITATOR?
There are three main types of companies that provide payment processing services:
- Direct processors that provide merchant accounts and have relationships with the banks and credit card brands
- ISO/MSPs, which are independent sales organizations (ISO) and member service providers (MSPs) that resell merchant accounts
- Payment facilitators (also called PayFacs or merchant aggregators) that have master merchant accounts and provide submerchant accounts
Traditionally, ISO/MSPs are considered the best choice for small businesses; they cater to this market, offering a high level of service, low rates, few fees and favorable contract terms. PayFacs are also popular with small businesses, providing processing services on a pay-as-you-go basis that allow even very small businesses to accept credit card payments.
However, big processors want your business too. They're making efforts to tailor their credit card processing services to small businesses by offering more competitive pricing, developing technology that makes it easier for you to run your business, and providing industry-specific processing solutions.
What this means for you, the small business owner, is that you have a wealth of choices for credit card processors. We included all three types in our best picks. Read on to learn more which companies we recommend and the qualities we looked for in each use case.
HOW CAN I PROTECT MY BUSINESS FROM CREDIT CARD FRAUD?
Data security is a huge issue in the credit card processing industry. Although the large breaches that you read about in the news, such as those sustained by Home Depot and Target, may lead you to believe that your business is too small for criminals to be interested in, that isn't the case. In fact, small businesses are often the preferred targets of security attacks.
According to the PCI Security Standards Council, 71% of cybersecurity attacks are aimed at small businesses. Even more grim is the success that criminals have with their small business targets. Security experts estimate that 90% of data breaches affect small merchants. Criminals target small businesses because many business owners fail to prioritize data security. As a result, the data often isn't as secure as it is with large companies that have the resources and personnel to put stronger security protocols in place.
You can take two important steps to increase security, protect data and reduce fraud. Firstly, comply with PCI DSS. PCI DSS measures have proven successful in discouraging attacks, as 96% of merchants that sustained data breaches in 2011 were not PCI DSS compliant. Second, if you haven't done so already, upgrade to EMV-compliant processing equipment. Visa reports that EMV-compliant merchants have seen counterfeit fraud drop by 76% since the liability shift of 2015.
IS CREDIT CARD PROCESSING SECURE?
As we've all seen over the years with major credit card breaches at some of the largest retail chains in the country, there's no such thing as a completely secure credit card transaction. However, there are measures you can take to secure these transactions against potential intrusions.
The first step you should take is to ensure the credit card processing service you use is compliant with the Payment Card Industry Data Security Standard (PCI DSS) – and that your business complies with these guidelines too, since this dramatically reduces your vulnerability.
Second, make sure your credit card processing equipment can read EMV (Europay, Mastercard and Visa) chips. As mentioned above, when comparing the number of card-present counterfeit payment fraud incidents in December 2018 to those that occurred in September 2015, Visa estimates that merchants who upgraded to EMV readers saw a 76% decrease in incidents. If you ensure compliance with these two tech standards, your credit card transactions will be significantly more secure.
HOW CAN YOU AVOID CREDIT CARD PROCESSING FEES?
Credit card processing fees are how credit card companies make their money. With that in mind, there's no real way to avoid those fees. What you can do, however, is negotiate those rates before signing up with a processor. By taking certain steps during the application process and beyond, you can potentially cut your fees to a more manageable level.
Your customers can also help you offset these fees in a couple of ways. One of the more common ways is for merchants to set a certain transaction threshold that a customer must meet in order to use a credit card for a purchase. By disallowing credit cards for any purchase below $5 or $10, for example, you ensure that you come out ahead of the fees. Check the guidelines on minimum transaction amounts from each of the major credit card networks to ensure you're complying with their rules.
Some retailers also tack the fees on to the transaction itself. This surcharging tactic is often seen at gas stations, where cash customers pay a lower price for each gallon of gas, but it could also work in a retail setting. This method could backfire, but people who pay with cash will likely see the rule as a discount. Check the credit card networks' rules for surcharging to ensure you follow best practices. [Read related article: The Truth About Free Credit Card Processing]
HOW LONG CAN A MERCHANT HOLD AN AUTHORIZATION?
Authorization holds are based on the banking practice that electronic transactions can be held in limbo until the merchant marks that the payment has been settled. If it hasn't been settled within the amount of time determined by the cardholder's bank, it "falls off" the account.
An authorization hold can last as long as 30 days, but American Express cards have a limit of seven days and Discover cards have a 10-day limit. Merchants that fail to complete a transaction hold within the allotted time could be charged a misuse fee by the credit card processor.
Do credit card processing services offer different pricing models?
Credit card processing pricing typically comes in one of three versions: tiered, interchange-plus or flat-rate pricing. Which one makes sense for you depends on the number and size of your transactions.
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Tiered pricing: With tiered pricing, credit card processors bundle the interchange rate, assessment fees, and markups into different pricing plans. While it's a common pricing model, it isn't very transparent, making it hard to do a proper comparison of vendors, and thus has a lot of critics.
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Interchange-plus pricing: This is the preferred pricing model for most merchants because it's very transparent. With this model, credit card processors charge you the interchange rate plus assessment fees and a markup. The markup doesn't change, no matter what type of card your customers pay with, so there are no pricing surprises. This makes it easier to comparison shop.
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Flat-rate pricing: With this pricing model, credit card processors charge a fixed percentage rate per sale, regardless of what credit card the customer used. Some vendors charge a per-transaction fee in addition to the fixed percentage of the sale. You typically pay a lower rate when you accept a payment in person than you would for a card-not-present transaction.
What is the typical length of time it takes to settle credit card sales?
The time it takes to settle a credit card sale varies by credit card processor. Merchant accounts are used to complete the credit card payment process efficiently; the type of merchant account will determine if it takes only 24 hours or as long as three days.