Customers

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Direct mail campaigns can help you better advertise to your community.

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Give your customer service team a reboot with these tips.

Customer relationship management tools sometimes complicate the sales conversion process. Here's how to juggle your many CRM tools to work for your small business.

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

Discover what a knowledge management system is and how developing one can help your customers.

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Here are the top qualities to consider when selecting CRM software for your business.

Looking for a new CRM? Check out these four ways to make the process smoother.

If you follow these customer service tips and teach them to your employees, you can ensure your customers experience the care and attention they deserve from your team.

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Which is the best online reputation management service for your business?

Learn how CRM software can help you run your business more efficiently.

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Developing a strategy to boost customers' loyalty to your brand is critical to your business's long-term success.

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Will demand climb even higher, or will shoppers spend less on gifts this winter?

When your customers have questions, they want answers right away. With live chat software, you can make that a reality.

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?