Marketing Strategy

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Whatever product or service you sell, stay on top of consumers' shopping behaviors.

Don't make these common mistakes when launching your online business.

Using online and in-person methods can help you grow a loyal brand following.

One PR pro gives advice on where to start with thought leadership.

A good product package isn't trash; it's a powerful extension of your brand.

You can try to go it alone, but it's worth it to improve your revenue through better SEO.

Many consider blockchain's value in the finance industry, but it also benefits marketers.

Automate your email communications without coming across as cold to customers.

An effective direct mail campaign can be integrated into a broader digital sales funnel.

There are more resources than ever before for marketing your restaurant online.

From its inception in political and social science polling in the early 20th century, the market research industry has grown.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

These are some of the best marketing certifications available in 2020.

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Learn how you can leverage AI to better serve your business and your customers.

Before your next eye-popping event, know the rules.

During this time of uncertainty, it's imperative for business owners to communicate with their customers, employees and the media. Here's how to ensure you're communicating with all of your audiences...

Looking to predictably grow your brand? Look no further than Facebook retargeting.

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

QR codes have many benefits, but before deciding if they are right for your business, understand their disadvantages as well.

Improve your site revenue by upselling and cross-selling like a pro. Here are quick and easy tips to help you boost your sales.

Amazon Business offers some useful features your business can use to boost sales and revenue. Here's how to take full advantage of the tools Amazon Business provides.

Managing images is one of the most important activities an e-commerce site has to carry out. Let's explore how computer vision and digital asset management can boost your e-commerce conversions.

Drive revenue by utilizing transportation industry advertising

Learn how to pick the best pricing model for your agency.

Big data has significantly changed the way businesses market on social media.

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

An emotional connection can make all the difference when a customer is deciding to buy.

Money put into advertising doesn't always work very well.