Marketing Strategy

Set a budget for your company's direct marketing campaign

We offer four tips from experts to answer a Business.com community question.

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

As a business owner, you need to know how to differentiate yourself from your competitors.

Use these marketing tactics to help you and your clients win business in your community.

Selling your product or service is often the hardest part of business, but it doesn't have to be. These 17 effective sales tricks will help your business generate more conversions and sales.

When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.

Follow these tips to make your customers want to return to your store.

In the face of COVID-19, it's more important than ever to protect and maintain your online business against changing market conditions as well as malicious threats.

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Telemedicine is not only a more efficient and convenient way to treat patients, it's also a way to expand a clinic's revenue stream.

So you've decided to invest in mobile marketing (good call), but how do you know if your efforts are working? Here's what you should measure.

Marketing dashboards can give you an excellent insight into the performance of your business.

Ad-blocking technology for annoying advertising is now baked into the Chrome browser.

While sales may be slow during the COVID-19 pandemic, you can generate leads that will set you up for success once the crisis passes.

When used correctly, email marketing can pay big dividends for your business.

Expand your marketing reach by exploring how to promote jointly with non-competing businesses

Consider using this social media service to connect with your customers.

When it comes to reaching young people, technology and trends are key.

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.

These marketing tools and tips can help you make the most of social media.

If you want to start a blog, check out these trends first.

Find out what expenses restaurant owners often overlook.

Is your brand taking advantage of email marketing to grow to its fullest potential? If not, it’s missing out on the opportunity to improve user engagement.

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

People look for content online that inspires, excites and informs.

SEO is a moving target, so you need to stay on top of the trends. These eight trends hold the secrets to boosting your web presence in 2020.