Marketing Strategy

Do you want to grow your new YouTube channel? There are plenty of reasons to start a channel, but you need subscribers to succeed.

It used to be all the rage, but is social media marketing still worth the effort?

You can't promote your business without a solid market research plan. Here's what it should include.

In order to best serve your customers, you need to know the problems you are trying to solve for them.

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Learn what you need to do to ensure your website launch is a success.

Follow these tips to be a standout in your industry.

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

You're missing a huge opportunity if you aren't trying to connect with your customers on their mobile devices.

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

In 2020, you can confidently expect these six tech trends to change how products are pushed online.

Abiding by the laws when collecting user data for digital marketing purposes is crucial.

Creating a podcast can be as simple or complicated as you make it.

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Social media is an invaluable tool to help businesses grow their brand awareness and customer base. Women-owned businesses should use it to highlight the unique aspects of their businesses as well.

Grow your company and improve brand loyalty among existing customers.

Getting your SEO right can play a big role in how well your business performs in 2020.

Your bottom line will see a boost when you take steps to make sure people buy what is in their cart.

Social media is a key channel to stay in direct contact with your customers. Here's how to use it to grow your business successfully.

Ready to expand your business to the U.S.? Here's how to sell e-commerce goods to American consumers.

When used correctly, social media automation tools can being a lot of value to your business.

Make sure your brand's videos stand out from the crowd.

The more creativity you can include in your campaigns, the better off you (and your brand) will be.

With so much competition on Amazon, it is critical to use the right strategies to increase your conversion rate.

If email subscribers stop opening your messages, you need to take steps to pique their interest.

Learn how these five market segmentation trends will help your business compete in 2020.