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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The Competitive Advantage of a Retained Customer
By Ken Gosnell | October 03, 2019

Does your business have a customer loyalty strategy?

Article
How to Attract Customers to Your Restaurant
By Mark Masterson | October 02, 2019

Learn how to use online and offline marketing to reach more customers for your restaurant.

Article
7 Things Entrepreneurs Should Know About SEO
By Shawn Byrne | October 01, 2019

Boosting the visibility of your business and generating more sales isn't just about creating a website.

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Article
How to Increase Your Landing Page Conversion Rate
By Chris Christoff | October 01, 2019

Due to their ability to increase sales, landing pages are a critical marketing tool for all businesses.

Article
How Transparency Can Grow With Your Business
By Kevin Xu | September 30, 2019

These tips can help your small business maintain transparency as it grows.

Article
Using Coupons to Drive Engagement and Retention
By Dan Slavin | September 26, 2019

Learn how relevance and a focus on savings can boost both sales and the bottom line.

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Article
How to Generate Creative New Content Ideas at Any Time
By David Mercer | September 26, 2019

Learn how to generate limitless creative ideas to boost your content marketing campaigns with unique and compelling headlines to make an impact and drive traffic.

Article
How to Improve Your Content Ranking Fast
By Randy Soderman | September 26, 2019

We’ve all been there, spent a couple days creating amazing content for your customer base that once they find it online, will blow them away and have them crawling at your doorstep ready to hand over...

Article
The Roadmap to Start a Membership Site From Scratch
By Mark Thompson | September 25, 2019

Do you want to create an informative, engaging subscription site with a loyal member base? There are some specific steps you'll need to follow.

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Article
How to Set Up Your Company Website to Convert Leads
By Cassie Knudsen | September 24, 2019

Follow this four-step strategy to turns leads into customers.

Article
4 Strategies to Counteract Declining Growth
By Amber Colley | September 24, 2019

It is critical that when economic times are tough, small businesses are able to be flexible enough to adapt to contracting markets and changing consumer desires.

Article
How to Segment Your Email List for Better Engagement
By Chris Christoff | September 23, 2019

Target the right subscribers, give customers what they want, and encourage them to engage with your brand.

Article
6 Secrets of a Successful Social Media Strategy
By Shane Barker | September 23, 2019

Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand.

Article
Actionable Advice for Driving More Traffic
By Tomas Laurinavicius | September 20, 2019

Get more visits this year by following these 7 tips.

Article
8 Content Marketing Tasks You Should Automate
By Albizu Garcia | September 20, 2019

From proofreading to content promotion, marketers can automate many daily tasks.

Article
7 Ways You Are Stunting Your Business's Growth
By Carissa Reiniger | September 19, 2019

Some of your behaviors are preventing your business from growing as you want it to.

Article
How to Increase Feedback and Encourage Product Reviews on Walmart.com
By Sergey Grybniak | September 16, 2019

If you sell on Walmart's online marketplace, reviews can help you increase your brand's authority.

Article
5 Tips for Building Useful Website Forms
By Thomas Griffin | September 13, 2019

Follow these steps to build website forms.

Article
Improve Your Social Media Marketing Efforts Using Facebook Messenger Chatbots
By Larry Kim | September 11, 2019

Used the right way, chatbots can boost leads, customer engagement and sales.

Article
How E-Commerce Brands Can Use SEO to Boost Their Online Traffic
By Nathan Resnick | September 11, 2019

A few targeted SEO practices can give your website the increase in traffic you are looking for.

Article
How AI-Powered SEO Can Fuel Your Venture
By George Konidis | September 09, 2019

Read on to learn AI can help you improve your online reputation and fuel the growth of your venture.

Article
Personalization Is the Engine That Drives Today's Givers
By Gabe Cooper | September 08, 2019

Personalizing your nonprofit's communication plan doesn't have to be overwhelming, costly or resource-intensive.

Article
Why You Should Partner With Influencers (and How to Get Started)
By Thomas Griffin | September 08, 2019

Influencers help bridge the gap between your brand and your target audience.

Article
How to Create a Content Marketing Strategy From Scratch
By Sarah Patrick | September 06, 2019

Your marketing efforts will fall short if you don't have a content strategy in place.

Article
Demystifying Digital Media for Small Businesses
By Ed Castro | September 06, 2019

Learn the best platforms and formats for launching a digital media ad campaign.

Article
How to Successfully Market an App in 2019 (and 2020)
By Nathan Resnick | September 04, 2019

Are you launching a new app soon? You need to know how to market it correctly.

Article
How to Create a Successful Company Blog
By Andrew Lancaster | September 03, 2019

A blog can be the key to sales growth and the long term success of your business, but you have to be smart about how you do it. For your blog to be commercially successful, use strategies to make it...

Article
How to Boost Your Social Media Marketing Efforts With Gen Z
By Jared Atchison | September 02, 2019

As millennials grow older, a younger generation is now emerging into the workforce – Gen Z. If you don't have a social media marketing strategy that caters to their needs, you're missing out on...