Marketing Strategy

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Here, we look at how a business can establish decent momentum with only a handful of resources.

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

When done right, old blog posts can provide some added value to your business.

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Follow these Instagram best practices to improve engagement and grow your following.

E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.