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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
3 Creative Ways to Reach Your Audience Through Content Creation
By Zac Johnson | October 10, 2017

With the content overload on the internet, how can you make yours stand out?

Article
3 Marks of a Bad Legal Blog Post – and 8 Marks of a Good One
By Qamar Zaman | October 09, 2017

It's better for a law firm not to blog at all than to have a bad blog. Here are some tips.

Article
Punishable by Death: 3 Surefire Ways to Get Google to Kill Your Local Business
By Marvin Magusara | September 19, 2017

If you commit any of these SEO sins, say goodbye to the first page of local results.

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Article
Growth Hacking Your Business with Customer Reviews
By Diana Wertz | September 12, 2017

Customer reviews impact your business's growth and revenue.

Article
Why Even Your Best SEO-Driven Content Strategy Will Fail You
By Jen Saunders | September 05, 2017

Instead, use a customer-oriented approach that pulls consumers in and nurtures them.

Article
Controversy as a Tool for Business Growth
By Russell Smith | September 05, 2017

Controversy and business do not go hand in hand. Or do they?

Article
Influencer Marketing on a Budget
By Shane Barker | August 11, 2017

How to make it work for your small business

Article
15 Great Resources for Influencer Marketing Managers
By Shane Barker | August 09, 2017

Maintain an edge using these 15 tools and resources.

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Article
Why Web Personalization Is Key to e-Commerce Success in B2B
By John Barnett | August 05, 2017

Reaching the right customers in the right ways

Article
Want an Effective Omnichannel Strategy? 8 Ways to Get It Right
By Guy Sheetrit | August 01, 2017

Leveraging data and intelligent automation to improve the customer experience

Article
Perfect Partners: How Collaboration Drives Growth and Innovation
By Steve Johnson | July 28, 2017

Look for these 5 qualities

Article
6 Keys to Online Success
By Megan Totka | July 28, 2017

Ways to strengthen your business with the web

Article
Ways to Grow Your Business in a Mature Market
By Jonathan Furman | July 26, 2017

Markets evolve and so should your business if you want to stay on top

Article
The State of the B2B Sharing Economy
By Chad Brooks | June 26, 2017

An overview of the advantages and impacts for businesses

Article
Don't Be Fooled by These 9 SEO Lies
By Guy Sheetrit | June 22, 2017

It's time to clear up some misinformation about SEO

Article
Boost Your Retail Sales With Customer Persona Marketing
By Richard Stevenson | June 20, 2017

A deep dive into your target audience and their needs is critical for retail success.

Article
10 Things Your Competitors Can Teach You About Search Engine Optimization
By Nathan Olnick | June 08, 2017

Learning how your competitors do their SEO can teach you how to structure your strategy.

Article
3 Fundamental Lead Generation Methods to Grow Your Real Estate Business
By Sam Oh | June 01, 2017

The best way for agents to close a deal is to create and maintain their online presence.

Article
Content Hacking With Your Competitor's Research
By Michael Georgiou | May 17, 2017

Knowledge is power and you can find it in unexpected places.

Article
Why Smart Brands Should Be Investing in Content Curation
By Ross Simmonds | May 07, 2017

The value and benefits of curation in the information age

Article
5 eCommerce Models To Consider Before Selling Online
By Maria Haggerty | April 23, 2017

With the growth of the web, entrepreneurs continue to leverage e-commerce.

Article
Content and Marketing Resources You Can't Afford to Miss
By Beth Worthy | April 16, 2017

Brands are using these techniques to build their brand and pass their message to prospects

Article
3 Big Ideas for Small Business Marketing
By Brian Sutter | April 14, 2017

There’s nothing small about a small business.

Article
How Artificial Intelligence Is Reshaping ECommerce
By Maria Marinina | April 06, 2017

AI will have control over our everyday lives, but only because we want it to.

Article
How to Determine If Your Business Can Benefit From Advanced Analytics
By Guy Greenberg | April 02, 2017

The earlier you incorporate advanced analytics, the sooner you can understand customers

Article
How Your Product's Packaging Speaks to Millennials
By Benjamin Liu | March 17, 2017

Growing up in the technological age, millennials share similar purchasing patterns

Article
Pros and Cons of Selling On Amazon
By Phil Masiello | March 17, 2017

Shoppers can find everything from books and movies to clothing and jewelry