Marketing Strategy

Marketing a business is difficult enough when dealing with the average consumer. Learn how to target the luxury one percent customer.

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

B2B companies using marketing automation are getting better results for less money. Are you? Learn how inside.

Cognitive Empathy empowers leaders with a knowledge of customer needs and the ability to act and exceed customer expectations.

Discover several smart methods and tools to help you create quality content even when you are convinced you have no time.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Sports marketers understand the need to pay more attention to the revenue stream that their female fans represent.

SoLoMo is not just a buzzword; it means business. Do you include it in your marketing strategy? As the future continues here.

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

Here is a comprehensive local SEO strategy for your business and the steps that you can take to rank higher on Google Maps.

Productivity can get stagnant, don't let this slow time turn into a slump. Read on for tips on how to survive.

According to a McKinsey study, “word of mouth” inspired marketing generates more than double the sales of paid advertising.

Guest blogging is a good way to secure your blog’s future. Learn how to grow your blog's traffic as a guest blogger on other sites.

It doesn’t come off as a surprise that marketers find themselves overwhelmed because there are about a thousand companies that are trying to sell one type of marketing technology or another in about...

Storytelling is a powerful way to gain traction, build brand awareness, and generate revenue, as it provides substance to marketing.

What four characteristics distinguish a great call-to-action button from a bad one? Learn how to see results inside.

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.

Bookmark this! Get inspiration from some of the best infographics online and take the best elements fro each to create your own.

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Is your brand getting lost in the crowd? Are you aware of the recent digital marketing trends that are essential for customer acquisition?

Getting people to read your blog is important. But getting them to subscribe is essential if you ever want them to become a customer, that is.

More companies than ever are the victims of massive data breaches. Do you have a plan to recover if it happens to you?