business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Will Vlogging Be the Next Big Thing in Branded Content?
By Matt Byrom | April 06, 2016

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

Article
Perception is Everything: 5 Powerful Ways to Increase the Perceived Value of Your Content and Drive More Action
By Jawad Khan | April 05, 2016

It’s the perception of your product that allows you to charge 10 times more, or less, than your competitors.The same applies to content.

Article
Winning Writing: 5 Proven Tips for Becoming a Better Content Writer
By Jaykishan Panchal | April 01, 2016

Here are top 5 tips that will help you emerge as a top content writer and enjoy an enviable life.

Sponsored Advertisement
1800ATMS
ATMS SALES, ATMS PLACEMENT, VAULTING CASH FOR ATMS , ATM MANAGEMENT.
Article
The Inside Scoop: 3 Secrets No One Told You About Pitching Guest Posts
By Nadya Khoja | March 22, 2016

If you’re looking to get started in the guest-blogging game, but you have little to no experience, learn 3 secrets to getting started.

Sponsored Advertisement
800response
Boost new customer acquisitions and optimize interactions with lead generation, lead tracking, customer and interactions analytics from 800response.
Article
Analytics and Beyond: 7 Best Tools for Managing Your Online Presence
By Amie Marse | March 22, 2016

Not all analytics are created equal. While analytics are good, you need other tools to make your website truly stand out.

Article
What Budget? 4 Marketing Challenges Only Non-Profits Understand
By Blair Nicole | March 17, 2016

No one understands the challenges of marketing on a shoestring budget quite like a non-profit.

Article
How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?
By Shane Barker | March 16, 2016

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

Article
Small Business Blogging: 5 Reasons It Works & Tips for Execution
By Rick Riddle | March 04, 2016

You definitely need a blog for your small business. The benefits are well worth the time. Here are five undeniable ones to consider.

Article
4 Web Metrics You Should be Analyzing, Plus Tactics for Winning with Data
By Christopher Jan Benitez | March 01, 2016

Learn how to refer to analytics for collecting valuable website data that can help improve your visitor engagement and conversion rate.

Article
Stay In the Know: How to Keep Up with Digital Marketing Trends
By Jaykishan Panchal | March 01, 2016

It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well.

Article
Making It Count: How Much of Your Budget Should Really Go To Marketing?
By Matt Byrom | February 29, 2016

Wondering how much of your budget should really go in to marketing? And also where to allocate your budget?

Article
Don't Let It Happen to You: Avoid These Business Killers With a Prepared Marketing Plan
By Andrew McDermott | February 11, 2016

Most businesses aren't prepared for these marketing business killers. Learn how to prepare for success by avoiding them.

Article
Business and Boomer-nomics: Marketing to Younger Generations
By business.com editorial staff | February 09, 2016

Many costs of living the Boomers may take for granted are too expensive for Gen Xers and Gen Yers, even adjusted for inflation.

Article
Selling on Amazon and eBay: How Can Online Marketplaces Help You Bring in More Revenue?
By Angela Ruth | February 04, 2016

Bringing in additional revenue through the online marketplace

Article
Come Together: 6 Web-Based Collaboration Tools for Writers and Content Marketers
By Ann Smarty | January 21, 2016

There are great benefits to combining the efforts of numerous experts. Expand your ideas by working together. Tools to help inside.

Article
5 Crucial Elements of an Effective Online Lead Generation Strategy
By Jawad Khan | January 20, 2016

If you look closely, every successful lead generation campaign has these five elements. Get ready to give your strategy an overhaul!

Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By business.com editorial staff | January 20, 2016

Back in 2000, Amazon introduced one-click buying to circumvent the typical shopping cart form (name, address and credit card information) and allow people to make purchases with just one click.