Marketing Strategy

Yelp has the power to change your business—for better or worse. Here are 8 creative ways to get more revenue out the platform.

These 11 truths about website traffic will set you free—from too little traffic that is. It's time to get real.

We’re surrounded by technology on a daily basis, and yet most of the time, we don’t know how it works.

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Three successful entrepreneurs share their knowledge for startups wanting to invest in digital marketing.

Keep Up With the Trends by Following These Websites

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.

In Celebration of Photoshop World Conference & Expo 2015

Not all platforms are created equal, thought leadership comes in all shapes and sizes, and there's one that's just right for you.

With promoted pins still in their beta phase, there’s a lot to learn about how to make the most of the platform and drive results.

Guide to Growing Search Authority with Off-Page SEO

Using Facebook for advertising can greatly increase your brand engagement, but be sure to avoid these 5 Facebook don'ts.

Before using a person's image for financial or commercial benefit, know what Right of Publicity is and how it can affect your business.

Forget blogging for content marketing. Video packs more of a punch—here's how you can utilize it to engage your customers and get heard.

These days, we hardly notice how much we are surrounded by multimedia content. Are you using videos, photos and infographics as your media?

The most successful sellers on Etsy employ similar tactics to rake in the cash with their unique products. Take cues from these standouts.

A well-run referral program will not experience diminished profit margins. As the program scales, it will naturally become cost-effective.