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Marketing Strategy
Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.
Latest: Advice, Tips and Resources
Article
Like PB&J: Customer Service as a Marketing Strategy
By Greg Shuey | March 26, 2015
Customer service is the new marketing. As seen with Amazon and Zappos, providing ultimate satisfaction to your customers sells itself.
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Article
You Built It, Now What? What to Do After Launching Your Website
By Brian Hughes | March 03, 2015
You led the horse to water, but what's next? Here are 4 things that you need to do after creating your website to make them drink.
Article
Shortening the Sales Cycle Through Content Marketing
By Greg Shuey | February 13, 2015
Time is money, especially with your sales cycle. Learn how to kick your sales cycle into the right gear with your content marketing.
Article
A Framework for Defining & Marketing Your Personal Brand
By Jack Schoenberger | February 04, 2015
Most entrepreneurial professionals and solopreneurs do not take the time to formally define and build their personal brand and just leave it to chance. BIG... no make that HUGE mistake.
Article
From Tech to Tweet: Creating an Agile Social Media Strategy
By Pratik Dholakiya | January 29, 2015
Can you keep up? Here are 4 foolproof ways to stay quick on your social media feet.
Article
What Makes a Business Cool? Defining the "It Factor"
By business.com editorial staff | December 09, 2014
The best companies attract customers willing to pay a premium to be affiliated with the brand. Exploring what makes a business "cool."