Marketing and Sales

A business.com community member asked how to handle a PR crisis. We found answers.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Writing a book can build trust and foster a more genuine connection with your consumers.

Freelancers and those needing professional talent have so many ways to connect.

Your business name is more than just a catchy phrase. Here's how to choose the right one.

Follow these tips from Harvard Business School professor Michael Wheeler to manage anxiety and emotionally prepare for negotiation.

Has your company invested in the right platforms to engage your customers?

Cybercriminals can strike using your company's digital advertisements.

If you own or manage a retail business, keep these tips in mind as you reopen to the public.

How will the sales landscape change after the pandemic subsides? Meeting, travel and conferences will require certain virtual adaptations.

You should be building a relationship, trust and loyalty with your social media followers.

Projection mapping is transforming buildings into works of art.

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Empower your digital marketing program with data through a digital receipt.

It’s important to focus on your customers, the features required to attract and retain them, and your team during tough times.

Companies like Warby Parker are changing the game.

Find future customers when you get schooled on student trends and targets.

The importance of small businesses to foster growth on their social channels cannot be understated.

Save yourself some manual labor and time and invest in a letter folding machine.

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.