Marketing and Sales

Accepting credit card payments by phone is an easy, inexpensive way to get paid.

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Comparison shopping websites are popular among consumers, but how do they impact business?

Crafting the right content can help you reach the right audience and boost your SEO.

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Learn the basics about predictive merchandising and what small businesses need to know.

Whether your campaign is analog or digital, there are ways to measure its success.

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

How are you expanding your list of email subscribers? There are easy ways to do it, and you're probably not taking advantage. Here are some underused tactics to grow your email list for free.

Want to use videos in your email marketing campaigns but don't know how to? Here are a few effective tips to leverage them for your campaigns with ease.

Emojis might be fun, but are they appropriate in the workplace?

Here's what you need to know about various types of POS systems.

Here's how you can implement the loss leader strategy for your e-commerce business.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Your blog is one of the most important parts of your website. We are going to show you how to repurpose your posts so you can get even more engagement and sales.

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

SEO remains a highly effective strategy for DIY entrepreneurs to compete with larger companies. To do so effectively, you have to play by a different set of rules.

In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. How companies respond has a lasting impact on consumers.