Marketing and Sales

B2B marketing is different from selling to consumers. These are some ways you can do it.

If we were to try to categorize all the data privacy trends under one heading, it would most likely be an attempt to better regulate how private information is used.

In the world of business, decisions matter. Should you trust your gut or rely on the hard data?

Sales may be few and far between today, but smart business owners can spend their downtime laying the foundation for "sales for tomorrow."

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

Building a personal brand can bring a boost in sales numbers.

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Don't fear changing your marketing strategy. Learn how ABM can help you.

Reinvigorate your marketing plan by implementing these strategies.

Small business owners compete with their peers for customer dollars. Here are credit card processing tools you should be using.

Have you ever wondered how a virtual answering service can help your small business? Learn more about answering services and call centers, what they have to offer, and how much they cost.

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Manage your promotional content with a schedule strategically designed for success.

2020 is dealing business owners a number of unexpected challenges. Here are seven actions businesses should be doing right now to survive and thrive.

Plant seeds of success with agricultural marketing.

Email marketing is a key part of a good digital marketing mix, but the person in charge of this direct channel is often overlooked.

Telling focused stories can drive traffic to your business.

Emotional intelligence is a valuable skill in any career but even more so in sales.

To keep their businesses afloat, brick-and-mortar retailers are looking for new ways to reach customers in their homes.

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Whatever product or service you sell, stay on top of consumers' shopping behaviors.

Don't make these common mistakes when launching your online business.

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important.

Using online and in-person methods can help you grow a loyal brand following.

One PR pro gives advice on where to start with thought leadership.

A good product package isn't trash; it's a powerful extension of your brand.