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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By business.com editorial staff | April 08, 2020

Implementing text message marketing into your marketing portfolio can be helpful.

Article
5 PR Tactics That Work Best, According to Journalists
By Max Freedman | April 08, 2020

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Article
How to Keep Your Small Business on Track During the Coronavirus Pandemic
By Nickolas Strain | April 07, 2020

You can't control the pandemic or the economy, but you can control your business's actions. Focus on these three areas.

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Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By business.com editorial staff | April 07, 2020

An emotional connection can make all the difference when a customer is deciding to buy.

Article
How Do You Sustain and Grow Your Customer Relationships?
By business.com editorial staff | April 06, 2020

The most important thing in marketing is to retain your most profitable business customers

Article
Back to Black: How to Combat A Decline in Sales
By business.com editorial staff | April 06, 2020

How do you combat declines in sales when the economy is to blame? See how this business turned their sales around in just two years.

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Article
3 Ways to Promote Your Business With Charitable Marketing
By business.com editorial staff | April 06, 2020

Money put into advertising doesn't always work very well.

Article
Pricing and Costs of Direct Marketing
By business.com editorial staff | April 06, 2020

Set a budget for your company's direct marketing campaign

Article
How to Generate Press for Your Small Business
By business.com editorial staff | April 06, 2020

We offer four tips from experts to answer a Business.com community question.

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Article
Email Etiquette: 5 Ways to Respect Your Customers' Time
By business.com editorial staff | April 06, 2020

Following proper etiquette in customer communications will build trust and loyalty.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By business.com editorial staff | April 06, 2020

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
4 CMMS Packages for Small Businesses
By business.com editorial staff | April 02, 2020

Find out how to automatically track your equipment and other assets to extend lifespan, reduce maintenance costs, and improve utilization.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By business.com editorial staff | April 02, 2020

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short amount of time?

Article
10 Ways to Improve Your Local Marketing Strategy
By business.com editorial staff | April 01, 2020

Use these marketing tactics to help you and your clients win business in your community.

Article
17 Effective Sales Tricks to Gain Loyal Customers
By Usman Raza | April 01, 2020

Selling your product or service is often the hardest part of business, but it doesn't have to be. These 17 effective sales tricks will help your business generate more conversions and sales.

Article
Do's and Don'ts for a Successful Customer Survey
By business.com editorial staff | April 01, 2020

When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.

Article
Repeat Business: 5 Ways to Keep Your Customers Coming Back
By business.com editorial staff | April 01, 2020

Follow these tips to make your customers want to return to your store.

Article
7 Ways to Protect Your Online Business During COVID-19
By Rotem Gal | March 31, 2020

In the face of COVID-19, it's more important than ever to protect and maintain your online business against changing market conditions as well as malicious threats.

Article
Naming a Product: What You Need to Know
By business.com editorial staff | March 31, 2020

Product names can make or break sales. Here's how to choose the right one.

Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Article
A Marketer's Guide to IAB Certifications
By business.com editorial staff | March 31, 2020

Show employers and clients your expertise in online advertising sales and marketing

Article
How to Communicate With Your Customers During the Coronavirus
By Skye Schooley | March 31, 2020

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Article
Customer Delight: The New Standard in Customer Service
By business.com editorial staff | March 30, 2020

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
Growing Healthcare Profits With Telemedicine
By business.com editorial staff | March 30, 2020

Telemedicine is not only a more efficient and convenient way to treat patients, it's also a way to expand a clinic's revenue stream.

Article
Mobile Marketing Analytics: Which Metrics Measure Success?
By business.com editorial staff | March 30, 2020

So you've decided to invest in mobile marketing (good call), but how do you know if your efforts are working? Here's what you should measure.

Article
Could IVR Systems Improve Your Customer Service?
By business.com editorial staff | March 30, 2020

Check out these five ways interactive voice response systems can help your business.