Marketing and Sales

Implementing text message marketing into your marketing portfolio can be helpful.

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

You can't control the pandemic or the economy, but you can control your business's actions. Focus on these three areas.

An emotional connection can make all the difference when a customer is deciding to buy.

The most important thing in marketing is to retain your most profitable business customers

How do you combat declines in sales when the economy is to blame? See how this business turned their sales around in just two years.

Money put into advertising doesn't always work very well.

Set a budget for your company's direct marketing campaign

We offer four tips from experts to answer a Business.com community question.

Following proper etiquette in customer communications will build trust and loyalty.

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Find out how to automatically track your equipment and other assets to extend lifespan, reduce maintenance costs, and improve utilization.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short amount of time?

Use these marketing tactics to help you and your clients win business in your community.

Selling your product or service is often the hardest part of business, but it doesn't have to be. These 17 effective sales tricks will help your business generate more conversions and sales.

When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.

Follow these tips to make your customers want to return to your store.

In the face of COVID-19, it's more important than ever to protect and maintain your online business against changing market conditions as well as malicious threats.

Product names can make or break sales. Here's how to choose the right one.

Aggressive intellectual property protection allows a business to protect hard work.

Show employers and clients your expertise in online advertising sales and marketing

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Telemedicine is not only a more efficient and convenient way to treat patients, it's also a way to expand a clinic's revenue stream.

So you've decided to invest in mobile marketing (good call), but how do you know if your efforts are working? Here's what you should measure.

Check out these five ways interactive voice response systems can help your business.