Marketing and Sales

It used to be all the rage, but is social media marketing still worth the effort?

You can't promote your business without a solid market research plan. Here's what it should include.

Create a memorable logo that clearly communicates your brand. This guide offers everything you need to know about making a good logo for your business.

In order to best serve your customers, you need to know the problems you are trying to solve for them.

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

Learn what you need to do to ensure your website launch is a success.

Here are some ways brands can build stronger connections online.

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Follow these tips to be a standout in your industry.

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

Learn how to write a self-service article that helps your customers solve an issue themselves.

Learn how positive customer service interactions with your business can help you retain your B2B customers.

You're missing a huge opportunity if you aren't trying to connect with your customers on their mobile devices.

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

In 2020, you can confidently expect these six tech trends to change how products are pushed online.

Abiding by the laws when collecting user data for digital marketing purposes is crucial.