Marketing and Sales

With agency costs rising and technology barriers (and costs) falling, control can finally return to where it belongs—the hands of the brand.

Making sure customers can find your website online is of the utmost importance. That's why improving your website's SEO should be a top priority.

Customers still find value in the option to call businesses. Here's how to encourage them to call.

Before you pay for digital advertising, learn what you need to already have in place and how to measure the results of your paid campaign.

Want to encourage your customers to rave about your small business? Here are some of the best ways to ask for customer feedback and what to do with reviews once you get them.

When done right, email marketing can provide a huge return on investment for businesses.

Learn how to accept credit card payments by phone.

You don't have to spend a lot of money to keep customers engaged on your website.

In order to run your business effectively, you have to be on top of several key numbers.

Find out what B2B businesses can learn from B2C selling.

In an increasingly digital world, in-person exchanges can give brands the power to truly connect with consumers.

Learn the basics of SEO to boost your website's ranking on search engines.

Here's how you can resolve sales and marketing conflicts and encourage collaboration.

Affordably generate and produce outstanding expert content with these three strategies.

Without a well-defined sales plan, your business is being set up for failure.

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

The right marketing automation strategies can have significant returns for your company.

You need to cater to mobile users if your campaigns are going to have any chance of increasing conversions and driving engagement.

Accepting payments via Android is easier than ever. Which card reader is best for you?

Is SMS text message the second coming of email marketing or the new spam?

It's not often that you find unique and unconventional marketing tactics that actually work for businesses today. Here are four worth trying.

Psychographic targeting can help you better understand your target audience, giving your business an edge over the competition.

Amazon Live exposes your brand to a broad, diverse audience of online shoppers.

Does your business have a customer loyalty strategy?

Learn how to use online and offline marketing to reach more customers for your restaurant.

Customer referrals are an important part of any business's success.

Boosting the visibility of your business and generating more sales isn't just about creating a website.

Learn how to build a sales team that can scale as your business grows.

Due to their ability to increase sales, landing pages are a critical marketing tool for all businesses.