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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to a Build a Customer-Centric Culture
By John Murdock | September 30, 2019

To rise to the top of your industry, it is critical you focus on building a customer-centric culture.

Article
How Transparency Can Grow With Your Business
By Kevin Xu | September 30, 2019

These tips can help your small business maintain transparency as it grows.

Article
Why Social Selling Is the Future of Sales
By Adrian Fisher | September 30, 2019

Learn how social selling can help you move prospects down the sales funnel.

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Article
Using Coupons to Drive Engagement and Retention
By Dan Slavin | September 26, 2019

Learn how relevance and a focus on savings can boost both sales and the bottom line.

Article
How to Generate Creative New Content Ideas at Any Time
By David Mercer | September 26, 2019

Learn how to generate limitless creative ideas to boost your content marketing campaigns with unique and compelling headlines to make an impact and drive traffic.

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Article
How to Improve Your Content Ranking Fast
By Randy Soderman | September 26, 2019

We’ve all been there, spent a couple days creating amazing content for your customer base that once they find it online, will blow them away and have them crawling at your doorstep ready to hand over...

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Third-Party vs. DIY Shipping – Which One Is Right for Your Business?
By Pitney Bowes | September 26, 2019

Find out how to choose the best shipping option for your small business.

Article
How to Make Your CRM Your Company's Most Flexible Tool
By H. John Oechsle | September 25, 2019

When buying a CRM solution for your small business, look for one that helps you do these seven things.

Article
The Roadmap to Start a Membership Site From Scratch
By Mark Thompson | September 25, 2019

Do you want to create an informative, engaging subscription site with a loyal member base? There are some specific steps you'll need to follow.

Article
How to Set Up Your Company Website to Convert Leads
By Cassie Knudsen | September 24, 2019

Follow this four-step strategy to turns leads into customers.

Article
4 Strategies to Counteract Declining Growth
By Amber Colley | September 24, 2019

It is critical that when economic times are tough, small businesses are able to be flexible enough to adapt to contracting markets and changing consumer desires.

Article
4 Tips to Successfully Launch an Online Business
By Jared Atchison | September 24, 2019

A lot more goes into starting an online business than just creating a website. Here are four things to consider when starting an e-commerce venture.

Article
A Beginner's Guide to Bitcoin: The Problems and Possibilities
By Moazzam Kamran | September 23, 2019

Bitcoin's possibilities are endless, exciting and nuanced. These are some of the problems and emerging solutions for this cryptocurrency.

Article
How to Segment Your Email List for Better Engagement
By Chris Christoff | September 23, 2019

Target the right subscribers, give customers what they want, and encourage them to engage with your brand.

Article
6 Secrets of a Successful Social Media Strategy
By Shane Barker | September 23, 2019

Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand.

Article
Actionable Advice for Driving More Traffic
By Tomas Laurinavicius | September 20, 2019

Get more visits this year by following these 7 tips.

Article
8 Content Marketing Tasks You Should Automate
By Albizu Garcia | September 20, 2019

From proofreading to content promotion, marketers can automate many daily tasks.

Article
What the Pet Technology Boom Tells Us About the Fourth Industrial Revolution
By Ben Lee | September 19, 2019

Pet technology is the latest industry to embody our IoT future.

Article
7 Ways You Are Stunting Your Business's Growth
By Carissa Reiniger | September 19, 2019

Some of your behaviors are preventing your business from growing as you want it to.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | September 16, 2019

Learn how you can make your e-commerce website accessible for consumers with disabilities.

Article
How to Increase Feedback and Encourage Product Reviews on Walmart.com
By Sergey Grybniak | September 16, 2019

If you sell on Walmart's online marketplace, reviews can help you increase your brand's authority.

Article
5 Ways Improving Your B2B Customer Experience Impacts the Bottom Line
By Matt Shealy | September 13, 2019

Find out why CX is now at the core of business services.

Article
Analytics Achieving Retail Victory for Data-Centric SMBs
By James Warner | September 13, 2019

Learn how you can incorporate analytics into your retail operation.

Article
5 Tips for Building Useful Website Forms
By Thomas Griffin | September 13, 2019

Follow these steps to build website forms.

Article
How to Turn Your Workforce Into a Salesforce
By Dr. Cindy McGovern | September 12, 2019

Small businesses without a dedicated salesforce can train all employees to make sales.

Article
Improve Your Social Media Marketing Efforts Using Facebook Messenger Chatbots
By Larry Kim | September 11, 2019

Used the right way, chatbots can boost leads, customer engagement and sales.

Article
How E-Commerce Brands Can Use SEO to Boost Their Online Traffic
By Nathan Resnick | September 11, 2019

A few targeted SEO practices can give your website the increase in traffic you are looking for.

Article
How to Use LinkedIn to Promote Your Personal Brand
By Chris Christoff | September 10, 2019

LinkedIn is a goldmine for making important professional connections, growing your business and promoting your brand.