Marketing and Sales

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Here are 10 things salespeople must do to deliver an exceptional buying experience.

Here are four ways you can use customer feedback to improve your business.

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Here's how to ensure your business can successfully adopt a CRM solution.

Customer support is often the most important aspect of a business.

Don't get caught in one of these common credit card processing scams.

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Instead of calling customers and leads, try sending them texts.

The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Learn what real-time monitoring is and how it can benefit your business.

Modern retail businesses need ERP software with various integrations and multichannel connectivity.

If you're starting an e-commerce business, you need an online shopping cart. Learn what this is, who needs it and which features to look for.

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual. 

Visual merchandising can be extremely effective in driving in-store purchases. If you are a SMB retailer, learn how to create an effective visual merchandising strategy.

Learn how to cut expenses on customer support without compromising on its quality.

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Businesses are feeling uncertain about the outcome of the most anticipated time of the year – the holiday shopping season. Here are some predictions to inform your strategy.