Marketing and Sales

Retargeting can convince a consumer your product is worth purchasing.

Content marketing should comprise the foundation of your marketing strategy.

Steps you should take to make sure your blog content is still valuable.

Nearly 72% of consumers use this method to learn about new products and services.

Master social media and reap the rewards for your business.

Facebook groups offer you a meaningful way to interact with your customers

Direct traffic to your website more quickly with these 7 tips.

Here are four ways you can create better customer surveys.

Going green may ultimately boost your company's bottom line.

Here are four tips to navigating a crisis situation

Shopping cart abandonment is a real problem

UTM links are URLs containing specific code that helps you track your marketing efforts.

Determining brand strategy is about finding meaning.

If you want to be successful, you have to be on social media.

A marketing partnership, whether with another small business can unlock audiences.

Travel, pharmaceuticals, finance and the media can get a boost from presentation managers.

Build your brand and share your expertise by joining the business.com contributor program.

Marketing expert Rolando Herrera of Insignia SEO is June's community member of the month.

A Yahoo executive offers several tips on how small businesses can compete against Amazon.

Know your venture, write a mission and vision statement, keep it simple and be SMART.

Use these branding and marketing tips to help potential users discover your new app.

If you're a B2B business, don't discount storytelling in your marketing efforts.

A stellar design isn't merely focused on how pretty the visual interface looks.

Your e-commerce store is only as good as its shipping.

Whether your business is big or small, it's easier than ever to make a positive impact.

Leverage these trends to get the best results from your content marketing initiatives.