business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Why Even Your Best SEO-Driven Content Strategy Will Fail You
By Jen Saunders | September 05, 2017

Instead, use a customer-oriented approach that pulls consumers in and nurtures them.

Article
Controversy as a Tool for Business Growth
By Russell Smith | September 05, 2017

Controversy and business do not go hand in hand. Or do they?

Article
Are Anti-Ad Blockers Hurting Your Business? What You Need to Know
By Andreas Rivera | August 31, 2017

Ad blockers are costing publishers. Find out how to recover lost revenue.

Article
Proven Ways to Create a Website People Will Engage With
By Lucas Bikowski | August 21, 2017

It's never been more important (or more difficult) to be noticed.

Article
How Brick-and-Mortar Retailers Can Survive in a Digital World
By Jonathan Bentz | August 15, 2017

As Amazon continues to dominate, here's how small, traditional retailers can compete.

Article
Influencer Marketing on a Budget
By Shane Barker | August 11, 2017

How to make it work for your small business

Sponsored Advertisement
DealCrunch.com
Tracks and publishes coupons and promo codes from thousands of retailers. Also covers retail industry topics in its IndustryCrunch blog
Article
15 Great Resources for Influencer Marketing Managers
By Shane Barker | August 09, 2017

Maintain an edge using these 15 tools and resources.

Article
Why Web Personalization Is Key to e-Commerce Success in B2B
By John Barnett | August 05, 2017

Reaching the right customers in the right ways

Article
Perfect Partners: How Collaboration Drives Growth and Innovation
By Steve Johnson | July 28, 2017

Look for these 5 qualities

Article
6 Keys to Online Success
By Megan Totka | July 28, 2017

Ways to strengthen your business with the web

Article
Ways to Grow Your Business in a Mature Market
By Jonathan Furman | July 26, 2017

Markets evolve and so should your business if you want to stay on top

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | July 26, 2017

Trust is integral in the marketing and sales of intangibles

Article
6 Keys to Delighting Your Customers with a Chatbot
By Alex Debecker | July 25, 2017

Investing time and thought into your chatbot will give your business an upper hand

Article
3 Ways to Build Your Small Business's Brand Locally
By Jonathan Herrick | July 19, 2017

Getting involved in your community

Article
How to Choose the Best Call Center Software
By Larry Alton | July 19, 2017

It pays to do your research before investing in a call center program.

Article
10 Ways to Improve Your Branding With Micro-Influencers
By Shane Barker | July 12, 2017

How to reach and grow your audience with these social media stars

Article
5 Key Tips to Gaining Real Instagram Followers
By Brock Gratton | July 12, 2017

Get Into the Instagram game and dominate

Article
Losing Customers? 6 Things You Should Do Right Now
By Peter Yang | July 05, 2017

If your customer base is shrinking, don't wait. Follow these tips now

Article
A Guide to Retail Lighting and Why It Matters
By Whitney Sanchez | June 30, 2017

The lighting you choose for your retail store will impact your customers' buying habits

Article
The State of the B2B Sharing Economy
By Chad Brooks | June 26, 2017

An overview of the advantages and impacts for businesses

Article
Don't Be Fooled by These 9 SEO Lies
By Guy Sheetrit | June 22, 2017

It's time to clear up some misinformation about SEO

Article
View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign
By Rich Drees | June 19, 2017

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.