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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Be Authentic: 6 Key Tactics for Building Strong Customer Relationships
By Waqar Hassan | June 14, 2016

Importance of keeping customers satisfied cannot be ignored and businesses should make it a priority to improve customer relationships.

Article
Stand Out: Why You Need to Localize Your Website (And How)
By business.com editorial staff | June 13, 2016

If you do business online, then you should be using website localization to increase your international and interstate customer conversion.

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Article
3 Steps To Increase Your Average Revenue Per Customer
By Pius Boachie | June 10, 2016

Techniques to help increase both your number of customers and the amount per transaction customers spend in your business.

Article
Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet
By Ewa Puchalska | June 10, 2016

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.

Article
How to Pitch To a Journalist Through Smart Use of Social Media
By Taral Patel | June 10, 2016

How to use various social media platforms to successfully pitch your story to journalists.

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Article
25 Schema Markup Tips: A Cheat Sheet for Structured Data
By Dayvandi | June 08, 2016

Search engines are there to offer users all the information they require. To maximize on structured data markup here are tips worth noting.

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Article
Partners in Perfection: How to Choose the Right SEO Agency
By Samuel Edwards | June 07, 2016

When properly executed, SEO can push your business in the right direction. Everything you need to know about the perfect SEO agency.

Article
Digital Authenticity: How Your Social Footprint Can Make or Break Your Online Efforts
By Andy O. Heikkila | June 06, 2016

How to Embrace Brand "You"

Article
Through the Looking Glass: Imagining a Futuristic Marketing Landscape
By Valerie Levin | June 03, 2016

Marketing has evolved significantly from word-of-mouth activity into external buyer education. But what does the future hold?

Article
5 Critical Mistakes To Avoid In Your Email Outreach Campaign
By Razvan Gavrilas | June 03, 2016

There are many reasons why outreach emails get deleted without ever being read. Here are some of these critical mistakes.

Article
Start Today: Why You Need a Mobile Marketing Strategy
By Tommy Wyher | June 02, 2016

Once you discover the five reasons why you need a mobile marketing strategy, you’ll be one step closer to hitting the target.

Article
Connect the Dots: Old School Marketing Meets New School Innovation
By Blair Nicole | June 01, 2016

A well mapped out marketing campaign should include digital elements, as well as traditional marketing methods.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Maricel Rivera | May 27, 2016

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Article
Recruiting Rockstars: How To Build The Ultimate Sales Team
By Tommy Wyher | May 23, 2016

An incredible sales team is more important than customer service. Here are a few ways to build the best sales team possible.

Article
Top 5 Web Development Nightmares: How to Avoid Calling a Lawyer
By Daliah Saper | May 23, 2016

Here is a list of some of the problems that can arise when outsourcing your web development and how you can avoid them.

Article
Inspiration Meets Strategy: The Top 10 Must-Read Books for Marketers
By Jess Bahr | May 20, 2016

Get ready to be inspired while learning key marketing strategies. You do not want to miss these marketing page-turners.

Article
Learn By Example: 7 Great Mobile-Friendly E-commerce Websites
By Genia Stevens | May 19, 2016

When Google introduced changes to its mobile search algorithm, a TechCrunch survey found that 44 percent of Fortune 500 websites failed.

Article
Meet the Consumer Decision Journey: How to Understand and Leverage the New Marketing Funnel
By Clayton Dean | May 17, 2016

Learn about the modern-day marketing funnel and how it has impacted the way brands should interact with prospective customers.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | May 16, 2016

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Article
How to Build a Creative Writing Plan That Grows Your Business
By Faizan Raza | May 12, 2016

Custom content needs to be targeted toward a specific audience, and it should increase the awareness for your brand among them.

Article
How to Build a Strong Online Marketing Strategy from Day One
By Jawad Khan | May 11, 2016

A successful online marketing strategy is based on several core elements. Without having each of them in place you can't achieve success.