Marketing and Sales

Online or off, as a small business, you have a myriad options to market locally, with unique advantages over big businesses.

Email marketing is the most effective marketing channel but it's also the most difficult. Getting over its challenges can increase your ROI.

Millennials are different from other generations in a variety of ways and their shopping habits are no exception.

We’re all constantly on the lookout for ways to increase conversions and drive sales, but there’s one thing many of us are afraid of trying: the money-back guarantee.

Let's look together at four big customer service pitfalls that can destroy your company's brand and its presence online.

Understand the reasons why WordPress is one of the most used blogging platforms and considered as arguably the best one.

Can brick-and-mortar stores compete with Amazon's newest service, Prime Now? Here's what you need to know.

By promoting brands in its search results, Google makes sure that its searchers are getting reliable information.

The trends in mobile web use continues upward as evidenced by statistics. Learn how to implement responsive web design.

Read on to find out how to harness the power of surveys and learn about important tools you could use to improve your conversion.

Can your web host take the responsibility of monitoring your dedicated server? We get to the bottom of it.

Adele's massive sales show that her brand is universal. How can businesses learn from her example in order to become universal themselves?

Drop-shipping is an attractive model for E-commerce sellers, minimizing costs and simplifying logistics. But how do you find good suppliers?

Learn the critical metrics for email marketing from six of the world's top email marketing experts.

Reputation management is not just a set of activities. It needs to be a part of your broader marketing and branding strategy.

Are you making the mistake of using stock images in places where original, high quality visuals should be used?

There are so many types of branded content to consider when coming up with your marketing strategy, is vlogging the next big thing?

It’s the perception of your product that allows you to charge 10 times more, or less, than your competitors.The same applies to content.

Here are top 5 tips that will help you emerge as a top content writer and enjoy an enviable life.

Before you design your site, be sure to check out this Infographic on 50 features every small business website must have.

Even as brick and mortar stores push back against online retailers, e-commerce continues to thrive. It's time to transition online.

The growth mindset can be applied to the business model to encourage happy and more motivated employees and a more successful business.

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

Businesses sell products or services to customers.