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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
The Inside Scoop: 3 Secrets No One Told You About Pitching Guest Posts
By Nadya Khoja | March 22, 2016

If you’re looking to get started in the guest-blogging game, but you have little to no experience, learn 3 secrets to getting started.

Article
Analytics and Beyond: 7 Best Tools for Managing Your Online Presence
By Amie Marse | March 22, 2016

Not all analytics are created equal. While analytics are good, you need other tools to make your website truly stand out.

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Article
Sale Inside: How Retailers are Using Online Promotions to Dominate Sales
By Mike Wood | March 21, 2016

If you sell a product or service online, then you need to make sure you understand online promotions and how they can impact your business.

Article
How To Write Content for Each Section of Your Website
By Tommy Wyher | March 18, 2016

There is no one size fits all content template as it changes with company feel, size, and industry, but there are some general rules.

Article
What Budget? 4 Marketing Challenges Only Non-Profits Understand
By Blair Nicole | March 17, 2016

No one understands the challenges of marketing on a shoestring budget quite like a non-profit.

Article
5 Psychological Triggers To Boost Your Online Sales and Drive More Conversions
By Jawad Khan | March 17, 2016

Here’s how you can leverage these psychological triggers that make people take action to increase conversions and boost your sales numbers.

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Article
How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?
By Shane Barker | March 16, 2016

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

Article
Telecom Companies says Content Marketing is 'WORTH' their Fortune
By Barbara McKinney | March 15, 2016

Stories appeal to emotion. Learn how did these Telecom giants succeed in their business venture with the help of CONTENT MARKETING.

Article
4 Reasons Why Your Facebook Ads Are Not Converting
By Mari Smith | March 10, 2016

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Article
3 Ways Technology is Improving Customer Service in the Auto Industry
By Blair Nicole | March 10, 2016

Technology is changing the way consumers interact with their auto service providers.

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Sarah Pike | March 09, 2016

A recent Software Advice survey found that 97 percent of patients get frustrated with lengthy waits.

Article
Small Business Blogging: 5 Reasons It Works & Tips for Execution
By Rick Riddle | March 04, 2016

You definitely need a blog for your small business. The benefits are well worth the time. Here are five undeniable ones to consider.

Article
Build It and They Will Come: 5 Reliable Tools to Help Build Winning Websites
By Christopher Jan Benitez | March 02, 2016

These awesome tools are all you need to build websites optimized for performance. Get ready to take the web by storm.

Article
4 Web Metrics You Should be Analyzing, Plus Tactics for Winning with Data
By Christopher Jan Benitez | March 01, 2016

Learn how to refer to analytics for collecting valuable website data that can help improve your visitor engagement and conversion rate.

Article
Stay In the Know: How to Keep Up with Digital Marketing Trends
By Jaykishan Panchal | March 01, 2016

It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well.

Article
Making It Count: How Much of Your Budget Should Really Go To Marketing?
By Matt Byrom | February 29, 2016

Wondering how much of your budget should really go in to marketing? And also where to allocate your budget?

Article
Latte Love: 3 Customer Loyalty Tactics to Copy from Starbucks
By Nate Matherson | February 26, 2016

Starbucks ability to build a loyal customer base, along with exceptional coffee, has cemented it at the top of the industry.