Marketing and Sales

Understanding the differences between Gen-X and Millennials will help you hire better.

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Your website should have something more to offer than just aesthetics. Here are 9 tips that can turn your website into a selling machine.

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Most businesses aren't prepared for these marketing business killers. Learn how to prepare for success by avoiding them.

There are untapped opportunities to leverage this function to drive sales engagement, performance, and results.

Many costs of living the Boomers may take for granted are too expensive for Gen Xers and Gen Yers, even adjusted for inflation.

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

Learn the skills of becoming a top sales professional in any industry. True sales professionals always do certain things that others miss.

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

Bringing in additional revenue through the online marketplace

Demand their attention, take control of your audience, and own what you're selling. Here are eight power moves that are guaranteed to pay.

Are you familiar with the 5 biggest reasons why most PowerPoint presentations fail miserably? If you are doing one of these, you may need to rethink your presentation.

Since April 2015, Google's algorithm have been incorporating the mobile friendliness of a website into its ranking factors.

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

We look at the real facts to help you decide which voiceover you should use to represent your brand: male or female.

Picking a name for a business or website can make or break a business before it even starts. Before you play the name game, read this.

Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one.