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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Eyes on You: Which Social Media Site is Best for Your Visual Content?
By Sheena White | January 21, 2016

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Article
Come Together: 6 Web-Based Collaboration Tools for Writers and Content Marketers
By Ann Smarty | January 21, 2016

There are great benefits to combining the efforts of numerous experts. Expand your ideas by working together. Tools to help inside.

Article
5 Crucial Elements of an Effective Online Lead Generation Strategy
By Jawad Khan | January 20, 2016

If you look closely, every successful lead generation campaign has these five elements. Get ready to give your strategy an overhaul!

Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By business.com editorial staff | January 20, 2016

Back in 2000, Amazon introduced one-click buying to circumvent the typical shopping cart form (name, address and credit card information) and allow people to make purchases with just one click.

Article
7 Marketing Lessons Businesses Can Learn From Obama
By Bruce Newman | January 15, 2016

What marketing lessons can we learn from Obama's two successful presidential campaigns? 7 highly actionable tips inside.

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Article
Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
By Sara McGuire | January 13, 2016

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Article
The Big Future of Micropayments: What You Need to Know
By business.com editorial staff | January 11, 2016

News App Blendle Changes the Game With Per-Article Payment

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | January 07, 2016

So how can influencer marketing help?

Article
Mobile Ready: 4 Things to Ask Yourself Before Mobile Strategy Planning
By Phong Ly | January 06, 2016

Smartphone usage has increased 394 percent, but don't plan your mobile marketing strategy before asking yourself these important questions.

Article
Search In the New Year: Understand the Scope of Search Engine Optimization in 2016
By Andrew Lovasz | January 05, 2016

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Article
Make It Shine: 5 Features That Can Make a Good Website Great
By Larry Alton | January 04, 2016

You could argue that no single aspect of Internet marketing is more important than quality web design. Here's how to take yours up a notch.

Article
Ironclad Inbox: How to Make Your Email Hack-Proof (For Real)
By Lauren Sirt | December 30, 2015

You might think your email is safe, but you could be in for a rude awakening. Here's how to lock it up, once and for all.

Article
The Art of Negotiating: How to Make Every Deal a Win-Win
By Eric F. Frazier | December 23, 2015

At all negotiation tables, make sure you are working towards a positive and constructive business relationship.

Article
5 Ways to Improve Communication During Periods of Accelerated Growth
By Lily C | December 22, 2015

You can then get to know this person on a more personal level and understand them better.

Article
B2C and B2B Ecommerce: Whats the difference anyway?
By Bryan Robinson | December 21, 2015

When it comes to eCommerce, what's the real difference between marketing to B2B and B2C consumers? Here's what you need to know.

Article
The Key to Success, Revealed: Leveraging Business Intelligence Tools in 2016
By Larry Alton | December 21, 2015

If you’ve put off adopting business intelligence (BI) tools up until now, it’s time that you finally reconsider. Here's why.

Article
4 Simple eCommerce Mistakes Cost Us $200,000: Don't Let Them Happen to You
By Ryne Landers | December 16, 2015

Why a $350 site beat our beautiful $200,000 online store, and the lessons we learned from our missteps. Don't make the same mistakes!

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Julie Ellis | December 16, 2015

Weather events and trends have clearly become factors in retail decisions and profits. Here's how to harness the power of weather for sales.

Article
The Evolution of Online Customer Service: Where We Are Now?
By Tamar Weinberg | December 15, 2015

Plus, The Tools You Need to Get Up to Speed