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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | December 15, 2015

Want to launch a customer loyalty program for your business? Read this first.

Article
The Secret Weapon 10 Marketing Experts Use to Improve Their Conversion Rate
By Jimmy Rodela | December 14, 2015

Learn from the best. Check out what these expert marketers are doing to drastically improve their website's conversion rate.

Article
Everything Has a Price: The Impact of Custom Writing Services on Education
By Antonio Tooley | December 11, 2015

Custom writing services gain extreme popularity among students. Find out how big the problem is and the reasons behind it.

Article
Expand Your Reach: Facebook Video Hacks and Tools
By Mari Smith | December 10, 2015

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

Article
Relationships Matter: Seeing Customers as Shareholders and Ambassadors
By Oscar Jofre | December 10, 2015

By spending money with you, customers become investors. Here's why customers are your best shareholders and your biggest advocates.

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Article
It's About The People: The "Stakeholder Approach" to Building Better Brands
By Moazzam Kamran | December 04, 2015

Understanding that an organization's own employees are one of the biggest untapped potentials towards its success.

Article
Knowledge is Power: 10 Best Marketing Tutorials for Self-Paced, Online Learning
By Todd Mumford | December 03, 2015

Keeping yourself in the know is practically a requirement for marketers. Here are 10 great resources for continued learning.

Article
Meet the New Rising Star: Video Marketing Has Taken Center Stage
By Anna Johansson | December 01, 2015

The Strategies, Tips and Tools You Need to Take Advantage

Article
Customer Service Crimes: This Is Why Your Business Is Failing
By Niraj Ranjan | November 24, 2015

89% of customers defect to competition after experiencing poor customer service. Read what businesses should never do to customers.

Article
10 Customer Service Books Every Business Owner Should Read
By Tony Campbell | November 23, 2015

No matter how great you think your business's customer service is, it can always get better. Learn what leading industry experts recommend.

Article
SEO Automation: Does It Really Work?
By Christopher Jan Benitez | November 20, 2015

Do Black Hat Tools Known for Their Automation Features Have a Place in Today's Marketing?

Article
Connected Big Brother: Are We Being Spied On Online?
By Kade Call | November 19, 2015

As our technologic abilities become more advanced, Big Brother's surveillance becomes more streamlined. Are you being watched?

Article
What to Do In the Hot Seat: How to Recover From a Scandal
By Sarah Landrum | November 19, 2015

Has your business found itself in a mess? Manage your reputation, Olivia Pope style: Handled.

Article
Facts Vs. Emotions: When to Use Each Tactic to Make a Sale
By business.com editorial staff | November 13, 2015

What part do facts and emotions play when it comes to making a sale?

Article
Project Management Tips for Creating an E-Commerce Site
By Jimmy Rodela | November 13, 2015

Are you establishing a team to create and maintain an e-commerce site? These tips will help you with just that.

Article
Build Websites That Sell: 16 Ways To Increase Your Conversion Rate
By Huyen Truong | November 12, 2015

Effective web design is driven by empirical research. You can use that research to increase the number of people who buy from your website.

Article
What to Do if a Major Corporation Steals Your Trademark
By Victoria Heckstall | November 11, 2015

Taking Action When a Major Corporation Steals Your Trademark

Article
Tips and Tools for Choosing the Right Content Writer for Your Business
By Julie Petersen | November 10, 2015

Needing to hire a content writer for your business? Here are some things to consider before starting your search.

Article
20 Reasons Your Pitch Deck Failed
By Christine Argier | November 08, 2015

Pitching your idea to potential investors is difficult enough without worrying about the quality of your pitch deck. Avoid these 20 common pitch deck mistakes to ensure your deck works for you...

Article
Cloud Wars: How Amazon Went from Bookseller to a Major Technology Provider
By Greg Layton | November 05, 2015

Amazon still yields disappointing to meager earnings, while revenues have soared, but this is all about to change with Amazon Web Service.

Article
Hooked on a Feeling: Why Customer Emotions Matter for Your Brand
By Becky Wu, Ph.D. Senior Executive Vice President | November 02, 2015

Customers want to feel a connection between what they buy and how they envision their lives. Here's how to tap into that need.

Article
Breaking Down the Beast: How to Understand Google Analytics
By Seth Rand | October 30, 2015

As a leader in measurement and analysis, Google Analytics is an important tool for every business to understand. Help is here!

Article
Press Play: The Evolution of Video Marketing
By Kate Supino | October 30, 2015

Plus, How to Find the Right Producer for Your Video Needs