Marketing and Sales

Tips for choosing the right platform and hosting options, plus crafting an outline and site design. Start selling on your site now!

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

How to Maximize Your Brand and Efforts With Social Media Customers

Streamlining the online shopping experience is essential to the success of your shop and continued consumer satisfaction.

Three successful entrepreneurs share their knowledge for startups wanting to invest in digital marketing.

Keep Up With the Trends by Following These Websites

Now that same-sex marriage is legal in all 50 states, businesses need to look again at the benefits they are extending to domestic partners.

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.

Which is more important, your personal brand, or your company’s? Short answer: it depends.

It’s one of the most expensive line items for businesses every year, yet few executives understand the return on this investment.

In Celebration of Photoshop World Conference & Expo 2015