Marketing and Sales

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Learn how CRM software can help you run your business more efficiently.

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Developing a strategy to boost customers' loyalty to your brand is critical to your business's long-term success.

When you need to do cold outreach, you can usually find the contact info you need online.

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

When on the phone with your potential customers, you need these skills to make the sale.

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Will demand climb even higher, or will shoppers spend less on gifts this winter?

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

When your customers have questions, they want answers right away. With live chat software, you can make that a reality.

Microsoft Word offers a lot more options than you might think.

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

If you want to be able to sell your business's products and services with ease, this guide has the tips you need to make it happen.

Small businesses can benefit from big data technology to derive actionable insights to improve their organization.

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

Find out which features to look for when you're shopping for a new POS system.

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.