Marketing and Sales

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?

Your brand reputation is how you are perceived by your audience. Make sure your reputation remains sterling with these tips.

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Learn how to talk to more prospects, overcome your fear of rejection, and consistently hit and exceed your sales numbers.

A healthy sales culture helps to drive sales and attract top talent.

Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Learn how to grow with LinkedIn in 2020.

Google Ads can make a company more successful if the campaign is implemented correctly.

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

If you create a sales representative agreement, make sure these seven elements are included.

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Selling during a virtual meeting involves different skills and more preparation than an in-person meeting.

Messaging is only part of the story.

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.