Public Relatations

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

These eight pointers will help you hone your speech and feel more confident.

Reputation management is not just a set of activities. It needs to be a part of your broader marketing and branding strategy.

Not all analytics are created equal. While analytics are good, you need other tools to make your website truly stand out.

Has your business found itself in a mess? Manage your reputation, Olivia Pope style: Handled.

While there’s no concrete formula for dealing with PR nightmares, it can be helpful to study what others have done in the past.

A publicity stunt can be a quick way to get more eyeballs on your brand, but it could easily go wrong if not planned and executed correctly.