Starting a Business

Writing a book can build trust and foster a more genuine connection with your consumers.

Your business name is more than just a catchy phrase. Here's how to choose the right one.

Is your original business structure no longer a good fit for your company? Change it.

Businesses that have a well-defined and sustained company culture will be the ones to survive the COVID-19 crisis – and others that may arise.

COVID-19 has thrown economies into disarray. Data shows that a global recession, and maybe even a global depression, is now upon us.

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Learn how entrepreneur Grace Eleyae created a product that she wanted and couldn't find elsewhere, and how it led her to start a successful business in the beauty and hair care industry.

There is a right way to ask for financial help for your startup from friends and family.

Don't let bad credit hold you back from obtaining funding for your business.

To create the perfect business plan, include these five elements.

If you're scaling your home delivery business, monitoring and lowering your cost per delivery is key to profitability.

There's an alternative to launching a new franchise: Buy an existing one.

Build a remote company that runs like clockwork.

Shama Patel launched a successful skin care company with no outside funding. Here's how she did it.

Applying for government grants can be a confusing and lengthy process, but the end result could be a monetary award for your business. Here's how to apply for a government grant.

Before you sign a lease, calculate how big an office you need using these estimates.

Consider implementing an RFID system to improve efficiency and reduce costs.

How do big startups like Dropbox manage to climb to the heights they do? It all starts with the Lean Startup methodology.

Online shops are great, but there are also plenty of reasons to choose a brick-and-mortar store.

An LLC may be costly to start, but a lawsuit would cost more.

These factors are crucial in planning a restaurant.