{"componentChunkName":"component---src-templates-articles-index-jsx","path":"/articles/14-free-ways-to-advertise-your-business/","result":{"data":{"props":{"adsense":true,"adsenseMobile":null,"byLine":null,"canonical":"https://staging.business.com/articles/14-free-ways-to-advertise-your-business/","content":"\n<p dir=\"ltr\">Promoting your business to your customers requires an aggressive budget – unless, of course, you look to free platforms to gain some exposure. Many sites – such as Facebook, Instagram and Twitter – offer your company the ability to promote its products and services without spending a fortune. This inexpensive visibility can get your business in front of the right customers, allowing you to take advantage of the power that these platforms can offer.</p>\r\n<p dir=\"ltr\">To find out what works, we asked 14 entrepreneurs from<a href=\"http://yec.co/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://yec.co/&amp;source=gmail&amp;ust=1535115387783000&amp;usg=AFQjCNExTIRolNiY9Cof7X2Vt6vEQl7gWA\"> YEC</a> to weigh in on the best free advertising platforms. Here's what they suggest you try.</p>\r\n<h2 dir=\"ltr\">1. A multichannel approach</h2>\r\n<p>\"Use multiple online <span class=\"il\">platforms</span> to make the most of <span class=\"il\">free</span> <span class=\"il\">advertising</span> alternatives. Facebook, Twitter and LinkedIn are perfect for social networking. Tumblr is great if you want to spread awareness about your brand via microblogging. Videos are all the rage now, and you may share them via YouTube, Vimeo and even Facebook Live. Instagram and Snapchat are <span class=\"il\">best</span> suited to connect with a young audience.\" –<a href=\"https://twitter.com/topnotchdezigns\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/topnotchdezigns&amp;source=gmail&amp;ust=1535115387783000&amp;usg=AFQjCNFhIJwjdJKxMd9RjKbSCxeOLpDr4A\"> Derek Robinson</a>,<a href=\"https://www.topnotchdezigns.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://www.topnotchdezigns.com/&amp;source=gmail&amp;ust=1535115387783000&amp;usg=AFQjCNED7VunAyUF8UkR_EA14kYEdZ-1Tw\"> Top Notch Dezigns</a><span style=\"font-size: small;\"> </span></p>\r\n<h2 dir=\"ltr\">2. Facebook Live</h2>\r\n<p>\"Use Facebook Live to advertise your <span class=\"il\">business</span> completely for <span class=\"il\">free</span> while creating loyal, devoted fans. Make it into a weekly show where you broadcast live on the same time and day every week. Give your show a name. Encourage people to ask questions that you answer live. Have your watchers share the video. You'll quickly build a referral-based <span class=\"il\">business</span> from the people who watch your show.\" – <a href=\"https://twitter.com/AllyLozanoEsq\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/AllyLozanoEsq&amp;source=gmail&amp;ust=1535115387783000&amp;usg=AFQjCNELytrr9yr3mhsJ7Y4tyOh1_Jh_VA\">Ally Lozano</a>, <a href=\"http://www.allylozano.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://www.allylozano.com/&amp;source=gmail&amp;ust=1535115387783000&amp;usg=AFQjCNHTpfIv-5chLOjsXQYfbL2Z2eQQxw\">Ally Lozano LLC</a><span style=\"font-size: small;\"> </span></p>\r\n<h2 dir=\"ltr\">3. Instagram</h2>\r\n<p>\"I truly believe that Instagram is the <span class=\"il\">best</span> way to get <span class=\"il\">free</span> advertisement. Instagram has allowed businesses to maximize their reach with their native audience insights, as well as built-in features such as hashtags, shoppable tags and linked stories. It has transformed into a platform for images, videos and live content, giving your <span class=\"il\">business</span> endless possibilities to create engaging messages.\" –<a href=\"https://twitter.com/SamuelThimothy\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/SamuelThimothy&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNE4Sfrb4zCQcR9MkZ-w1srY5cMpBg\"> Samuel Thimothy</a>,<a href=\"https://www.oneims.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://www.oneims.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEFpEy77S1olhfap8HNTxjyc-d0Pg\"> OneIMS – Integrated Marketing Solutions</a></p>\r\n<h2 dir=\"ltr\">4. Twitter</h2>\r\n<p>\"This one will require a bit of ingenuity, since it helps to be able to say something funny and succinct. However, using your <span class=\"il\">business</span>'s Twitter account to make posts around trending hashtags is an easy and <span class=\"il\">free</span> way to expose your brand to a large group of prospective followers or customers. It's minimal effort for an impressive amount of potential returns.\" –<a href=\"https://twitter.com/brycewelker1\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/brycewelker1&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEXlPB6X5ZEYNYhcRlYeUINSnn6cg\"> Bryce Welker</a>,<a href=\"https://crushthepmexam.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://crushthepmexam.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNFB4OF-XD7lpNHo8SXvFm1yZ28-yw\"> Crush the PM Exam</a></p>\r\n<h2 dir=\"ltr\">5. Thought leadership content</h2>\r\n<p>\"I find the <span class=\"il\">best</span> <span class=\"il\">advertising</span> is the publication of thought leadership articles across key media channels and <span class=\"il\">platforms</span>. It requires careful research and thoughtful writing, which does take considerable time, but it gets me in front of my audience and illustrates how my company can help them. They see the advice and tips in the articles and know that my company can be a trustworthy resource for their needs.\" –<a href=\"https://twitter.com/johnrampton\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/johnrampton&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNG4m_F_u7RcyXrAfYmGLx5WDYKbng\"> John Rampton</a>,<a href=\"https://www.calendar.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://www.calendar.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEpSeJX1T0u6ismkixbBNHq3dE9GQ\"> Calendar</a></p>\r\n<h2 dir=\"ltr\">6. Help A Reporter Out</h2>\r\n<p>\"Being seen on social media or talking about yourself on a live video is cool, but there is nothing better than <span class=\"il\">free</span> press! It not only gives your brand credibility but <span class=\"il\">free</span> traffic to your website. I use <a href=\"https://www.helpareporter.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://www.helpareporter.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNFI_KCn75ERa3pErOKyL_QsLnB8Ww\">HARO</a> daily for press leads. Sign up for <span class=\"il\">free</span> to get three emails a day. If you work the leads, the leads will really work for you. It's also a great way to perfect your pitch about your <span class=\"il\">business</span>.\" –<a href=\"https://twitter.com/moranmikey\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/moranmikey&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNFKIc6rSKOZpxQWHQoSY-BDyyaMBg\"> Mikey Moran</a>,<a href=\"http://www.privatelabelextensions.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://www.privatelabelextensions.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNG68xpanqzwud7_UtERvcbNIx-l1Q\"> Private Label Extensions</a></p>\r\n<h2 dir=\"ltr\">7. Answering questions on Quora</h2>\r\n<p>\"Though it does take time to build out your audience, you will be able to provide urgent and immediate value to people who have questions that only you can answer. If you plan it carefully, it could also create some SEO value for you or help you when creating your products. The closer you are to your customers' questions, the better you will be able to modify your product in the right direction.\" –<a href=\"https://twitter.com/nicolemunoz\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/nicolemunoz&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEWDoC-WqF94ipaTB9T6CCsJQcZig\"> Nicole Munoz</a>,<a href=\"http://www.startrankingnow.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://www.startrankingnow.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNFeZjS09g84IMtC_jPyydjJWo6_cw\"> Start Ranking Now</a><span style=\"font-size: small;\"> </span></p>\r\n<h2 dir=\"ltr\">8. Yelp</h2>\r\n<p>\"If you operate a brick-and-mortar location, <a href=\"https://www.yelp.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://www.yelp.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEeLr4qqht2X-BCko3TmIZhg83GZg\">Yelp</a> is one of the <span class=\"il\">best</span> forms of <span class=\"il\">free</span> <span class=\"il\">advertising</span>. If you operate a restaurant, you can incentivize happy customers to review you on Yelp in exchange for a <span class=\"il\">free</span> dessert next time they come in. It's a win-win.\" –<a href=\"https://twitter.com/chriscct7\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/chriscct7&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEEe_BQwOWu3Jp2xqaI8g1ia2ZN9Q\"> Chris Christoff</a>,<a href=\"https://www.monsterinsights.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://www.monsterinsights.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNHxnyUzPkQjK-tIjrDYHXoFkz6gRw\"> MonsterInsights</a></p>\r\n<h2 dir=\"ltr\">9. Podcasts</h2>\r\n<p>\"Open yourself up to be a featured guest on other people's podcasts. This will position you as knowledgeable and can even elevate you as an industry leader. The vast majority of entrepreneurs I know of listen to podcasts on a regular basis, and this can open up your <span class=\"il\">business</span> to <span class=\"il\">opportunities</span> for little to no marketing dollars spent.\" – RJ Bates III,<a href=\"http://www.titaniumprops.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://www.titaniumprops.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNF2bkk1SuyPVZpn5CYTzoDokbcOag\"> Titanium Investments LLC</a><span style=\"font-size: small;\"> </span></p>\r\n<h2 dir=\"ltr\">10. Q&amp;A platforms</h2>\r\n<p>\"I used to be a huge fan of the LinkedIn Q&amp;A platform until they took it off their site. Now my focus has been Yahoo Answers, Quora and Facebook questions. I try to be the first person to answer questions in my domain. At the end of every answer, I specifically state who I am and have my website so I can drive traffic to it. This is <span class=\"il\">free</span> branding at your fingertips. And it helps you become a better expert as well.\" –<a href=\"https://twitter.com/SwetaSpeaks\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/SwetaSpeaks&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNEPSTsgffkqSKuh7y26S6bkvi5baw\"> Sweta Patel</a>,<a href=\"http://svstartupmarketing.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://svstartupmarketing.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNH2Mw8f4jYiMhXLEeRIYPE1PEvz3w\"> Silicon Valley Startup Marketing</a></p>\r\n<h2 dir=\"ltr\">11. Public speaking</h2>\r\n<p>\"In the case of <span class=\"il\">business</span>-to-<span class=\"il\">business</span> <span class=\"il\">advertising</span>, it's very hard to get in front of targeted decision-makers. However, if you can land a public speaking gig, you have their attention for about 30 minutes. The key is to deliver so much value that the '<span class=\"il\">free</span> <span class=\"il\">advertising'</span> becomes a side effect of your great and memorable talk. Public speaking has worked very well for me to add new clients.\" –<a href=\"https://twitter.com/searchdecoder\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/searchdecoder&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNECNxGlwkUlz0ygazWvFP024w6MhQ\"> Matthew Capala</a>,<a href=\"https://alphametic.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://alphametic.com/&amp;source=gmail&amp;ust=1535115387784000&amp;usg=AFQjCNG3XpKwFGtbenjH_J5yMYvK3pFmUw\"> Alphametic</a></p>\r\n<h2 dir=\"ltr\">\n<em></em>12. Partnerships with influencers</h2>\r\n<p>\"There are a lot of influencers out there whose entire <span class=\"il\">business</span> model is centered on sharing content from others. Partner with influencers who have blogs and email lists. Provide them with relevant content that will help their audience. This will not only provide <span class=\"il\">free</span> branding, but many times result in you receiving a backlink to your website, which could help boost your search engine rankings.\" – Bryan Citrin,<a href=\"http://www.chiropracticadvertising.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://www.chiropracticadvertising.com/&amp;source=gmail&amp;ust=1535115387785000&amp;usg=AFQjCNFuVeor61x0K8HSQpiBatGnYEEAVA\"> Chiropractic <span class=\"il\">Advertising</span></a></p>\r\n<h2>13. Networking</h2>\r\n<p>\"I think networking is definitely the <span class=\"il\">best</span> way to gain <span class=\"il\">free</span> <span class=\"il\">advertising</span>. It will not only help you get <span class=\"il\">free</span> <span class=\"il\">advertising</span>, but also create more connections for you and your <span class=\"il\">business</span>, and you will get to meet great people. I think high-quality networking is the <span class=\"il\">best</span> way to get more exposure, not only speaking in terms of media outlets, but also word of mouth and social media.\" –<a href=\"https://twitter.com/briancondenanza\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/briancondenanza&amp;source=gmail&amp;ust=1535115387785000&amp;usg=AFQjCNFi3kjqkPA3HOZLnFzY2TgdMq0gEw\"> Brian Condenanza</a>,<a href=\"https://alchemycoin.io/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://alchemycoin.io/&amp;source=gmail&amp;ust=1535115387785000&amp;usg=AFQjCNGDGuUshfIK6Ts3FwR0guyzh2N63g\"> Alchemy Coin</a></p>\r\n<h2>14. Content</h2>\r\n<p>\"Our company has gained invaluable <span class=\"il\">free</span> <span class=\"il\">advertising</span> by showcasing our stories and knowledge on both our own blog and by guest writing for several other publications, who then link back to us. We don't restrict writing to our industry, but instead tackle relevant information for a multitude of users, from <span class=\"il\">business</span> education to social media marketing, politics and more.\" –<a href=\"https://twitter.com/Brandonstapper\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=https://twitter.com/Brandonstapper&amp;source=gmail&amp;ust=1535115387785000&amp;usg=AFQjCNF6sg9dKzWPf5WjI94a-WpBwJF75A\"> Brandon Stapper</a>,<a href=\"http://www.nonstopsigns.com/\" target=\"_blank\" data-saferedirecturl=\"https://www.google.com/url?hl=en&amp;q=http://www.nonstopsigns.com/&amp;source=gmail&amp;ust=1535115387785000&amp;usg=AFQjCNGnodcb7LcGNJGPF7otb_qT35hd3w\"> Nonstop Signs</a></p>\n","docType":"article","guid":"articles_1b6f3a2015b0b8abfefd5258b97fd995","lastModified":"2018-08-27T07:00:00.000Z","published":"2018-08-27T07:00:00.000Z","structuredData":null,"subtitle":"Here are 14 approaches to getting your name out there, each with its own strengths.","template":"legacy","title":"14 Free Ways to Advertise Your Business","type":"article","author":{"avatar":"https://staging.business.com/images/author/583/5effe3187b16d07195101/100-100","bio":"Scott Gerber is the founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.\r\n\r\nGerber is also a serial entrepreneur, regular TV commentator and author of the book Never Get a “Real” Job.","name":"Scott Gerber","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/theyec","linkedin":"","twitter":"scottgerber","website":"http://yec.co"},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/30a73f4404c3622b60c28ceb80561d3e8a5e5.jpg","profile":{"company":"","jobTitle":"","website":""}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Solutions","slug":"marketing-solutions"}},"meta":{"robots":"index, follow","description":"You don't necessarily have to break the bank on advertising. These are free, effective methods for getting the word out about your business.","title":"14 Free Advertising Methods - business.com"},"parsedContent":{"toc":[{"id":"1-a-multichannel-approach","title":"1. A multichannel approach"},{"id":"2-facebook-live","title":"2. Facebook Live"},{"id":"3-instagram","title":"3. Instagram"},{"id":"4-twitter","title":"4. Twitter"},{"id":"5-thought-leadership-content","title":"5. Thought leadership content"},{"id":"6-help-a-reporter-out","title":"6. Help A Reporter Out"},{"id":"7-answering-questions-on-quora","title":"7. Answering questions on Quora"},{"id":"8-yelp","title":"8. Yelp"},{"id":"9-podcasts","title":"9. Podcasts"},{"id":"10-qanda-platforms","title":"10. Q&A platforms"},{"id":"11-public-speaking","title":"11. Public speaking"},{"id":"12-partnerships-with-influencers","title":"12. Partnerships with influencers"},{"id":"13-networking","title":"13. Networking"},{"id":"14-content","title":"14. Content"}],"json":[{"component":"p","props":{"dir":"ltr"},"children":["Promoting your business to your customers requires an aggressive budget – unless, of course, you look to free platforms to gain some exposure. Many sites – such as Facebook, Instagram and Twitter – offer your company the ability to promote its products and services without spending a fortune. This inexpensive visibility can get your business in front of the right customers, allowing you to take advantage of the power that these platforms can offer."]},{"component":"p","props":{"dir":"ltr"},"children":["To find out what works, we asked 14 entrepreneurs from",{"component":"a","props":{"href":"http://yec.co/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://yec.co/&source=gmail&ust=1535115387783000&usg=AFQjCNExTIRolNiY9Cof7X2Vt6vEQl7gWA","rel":"nofollow"},"children":[" YEC"]}," to weigh in on the best free advertising platforms. Here's what they suggest you try."]},{"component":"h2","props":{"dir":"ltr","id":"1-a-multichannel-approach"},"children":["1. A multichannel approach"]},{"component":"p","children":["\"Use multiple online ",{"component":"span","props":{"className":"il"},"children":["platforms"]}," to make the most of ",{"component":"span","props":{"className":"il"},"children":["free"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]}," alternatives. Facebook, Twitter and LinkedIn are perfect for social networking. Tumblr is great if you want to spread awareness about your brand via microblogging. Videos are all the rage now, and you may share them via YouTube, Vimeo and even Facebook Live. Instagram and Snapchat are ",{"component":"span","props":{"className":"il"},"children":["best"]}," suited to connect with a young audience.\" –",{"component":"a","props":{"href":"https://twitter.com/topnotchdezigns","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/topnotchdezigns&source=gmail&ust=1535115387783000&usg=AFQjCNFhIJwjdJKxMd9RjKbSCxeOLpDr4A","rel":"nofollow"},"children":[" Derek Robinson"]},",",{"component":"a","props":{"href":"https://www.topnotchdezigns.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://www.topnotchdezigns.com/&source=gmail&ust=1535115387783000&usg=AFQjCNED7VunAyUF8UkR_EA14kYEdZ-1Tw","rel":"nofollow"},"children":[" Top Notch Dezigns"]},{"component":"span","props":{"style":{"fontSize":"small"}},"children":[" "]}]},{"component":"h2","props":{"dir":"ltr","id":"2-facebook-live"},"children":["2. Facebook Live"]},{"component":"p","children":["\"Use Facebook Live to advertise your ",{"component":"span","props":{"className":"il"},"children":["business"]}," completely for ",{"component":"span","props":{"className":"il"},"children":["free"]}," while creating loyal, devoted fans. Make it into a weekly show where you broadcast live on the same time and day every week. Give your show a name. Encourage people to ask questions that you answer live. Have your watchers share the video. You'll quickly build a referral-based ",{"component":"span","props":{"className":"il"},"children":["business"]}," from the people who watch your show.\" – ",{"component":"a","props":{"href":"https://twitter.com/AllyLozanoEsq","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/AllyLozanoEsq&source=gmail&ust=1535115387783000&usg=AFQjCNELytrr9yr3mhsJ7Y4tyOh1_Jh_VA","rel":"nofollow"},"children":["Ally Lozano"]},", ",{"component":"a","props":{"href":"http://www.allylozano.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://www.allylozano.com/&source=gmail&ust=1535115387783000&usg=AFQjCNHTpfIv-5chLOjsXQYfbL2Z2eQQxw","rel":"nofollow"},"children":["Ally Lozano LLC"]},{"component":"span","props":{"style":{"fontSize":"small"}},"children":[" "]}]},{"component":"h2","props":{"dir":"ltr","id":"3-instagram"},"children":["3. Instagram"]},{"component":"p","children":["\"I truly believe that Instagram is the ",{"component":"span","props":{"className":"il"},"children":["best"]}," way to get ",{"component":"span","props":{"className":"il"},"children":["free"]}," advertisement. Instagram has allowed businesses to maximize their reach with their native audience insights, as well as built-in features such as hashtags, shoppable tags and linked stories. It has transformed into a platform for images, videos and live content, giving your ",{"component":"span","props":{"className":"il"},"children":["business"]}," endless possibilities to create engaging messages.\" –",{"component":"a","props":{"href":"https://twitter.com/SamuelThimothy","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/SamuelThimothy&source=gmail&ust=1535115387784000&usg=AFQjCNE4Sfrb4zCQcR9MkZ-w1srY5cMpBg","rel":"nofollow"},"children":[" Samuel Thimothy"]},",",{"component":"a","props":{"href":"https://www.oneims.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://www.oneims.com/&source=gmail&ust=1535115387784000&usg=AFQjCNEFpEy77S1olhfap8HNTxjyc-d0Pg","rel":"nofollow"},"children":[" OneIMS – Integrated Marketing Solutions"]}]},{"component":"h2","props":{"dir":"ltr","id":"4-twitter"},"children":["4. Twitter"]},{"component":"p","children":["\"This one will require a bit of ingenuity, since it helps to be able to say something funny and succinct. However, using your ",{"component":"span","props":{"className":"il"},"children":["business"]},"'s Twitter account to make posts around trending hashtags is an easy and ",{"component":"span","props":{"className":"il"},"children":["free"]}," way to expose your brand to a large group of prospective followers or customers. It's minimal effort for an impressive amount of potential returns.\" –",{"component":"a","props":{"href":"https://twitter.com/brycewelker1","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/brycewelker1&source=gmail&ust=1535115387784000&usg=AFQjCNEXlPB6X5ZEYNYhcRlYeUINSnn6cg","rel":"nofollow"},"children":[" Bryce Welker"]},",",{"component":"a","props":{"href":"https://crushthepmexam.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://crushthepmexam.com/&source=gmail&ust=1535115387784000&usg=AFQjCNFB4OF-XD7lpNHo8SXvFm1yZ28-yw","rel":"nofollow"},"children":[" Crush the PM Exam"]}]},{"component":"h2","props":{"dir":"ltr","id":"5-thought-leadership-content"},"children":["5. Thought leadership content"]},{"component":"p","children":["\"I find the ",{"component":"span","props":{"className":"il"},"children":["best"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]}," is the publication of thought leadership articles across key media channels and ",{"component":"span","props":{"className":"il"},"children":["platforms"]},". It requires careful research and thoughtful writing, which does take considerable time, but it gets me in front of my audience and illustrates how my company can help them. They see the advice and tips in the articles and know that my company can be a trustworthy resource for their needs.\" –",{"component":"a","props":{"href":"https://twitter.com/johnrampton","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/johnrampton&source=gmail&ust=1535115387784000&usg=AFQjCNG4m_F_u7RcyXrAfYmGLx5WDYKbng","rel":"nofollow"},"children":[" John Rampton"]},",",{"component":"a","props":{"href":"https://www.calendar.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://www.calendar.com/&source=gmail&ust=1535115387784000&usg=AFQjCNEpSeJX1T0u6ismkixbBNHq3dE9GQ","rel":"nofollow"},"children":[" Calendar"]}]},{"component":"h2","props":{"dir":"ltr","id":"6-help-a-reporter-out"},"children":["6. Help A Reporter Out"]},{"component":"p","children":["\"Being seen on social media or talking about yourself on a live video is cool, but there is nothing better than ",{"component":"span","props":{"className":"il"},"children":["free"]}," press! It not only gives your brand credibility but ",{"component":"span","props":{"className":"il"},"children":["free"]}," traffic to your website. I use ",{"component":"a","props":{"href":"https://www.helpareporter.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://www.helpareporter.com/&source=gmail&ust=1535115387784000&usg=AFQjCNFI_KCn75ERa3pErOKyL_QsLnB8Ww","rel":"nofollow"},"children":["HARO"]}," daily for press leads. Sign up for ",{"component":"span","props":{"className":"il"},"children":["free"]}," to get three emails a day. If you work the leads, the leads will really work for you. It's also a great way to perfect your pitch about your ",{"component":"span","props":{"className":"il"},"children":["business"]},".\" –",{"component":"a","props":{"href":"https://twitter.com/moranmikey","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/moranmikey&source=gmail&ust=1535115387784000&usg=AFQjCNFKIc6rSKOZpxQWHQoSY-BDyyaMBg","rel":"nofollow"},"children":[" Mikey Moran"]},",",{"component":"a","props":{"href":"http://www.privatelabelextensions.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://www.privatelabelextensions.com/&source=gmail&ust=1535115387784000&usg=AFQjCNG68xpanqzwud7_UtERvcbNIx-l1Q","rel":"nofollow"},"children":[" Private Label Extensions"]}]},{"component":"h2","props":{"dir":"ltr","id":"7-answering-questions-on-quora"},"children":["7. Answering questions on Quora"]},{"component":"p","children":["\"Though it does take time to build out your audience, you will be able to provide urgent and immediate value to people who have questions that only you can answer. If you plan it carefully, it could also create some SEO value for you or help you when creating your products. The closer you are to your customers' questions, the better you will be able to modify your product in the right direction.\" –",{"component":"a","props":{"href":"https://twitter.com/nicolemunoz","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/nicolemunoz&source=gmail&ust=1535115387784000&usg=AFQjCNEWDoC-WqF94ipaTB9T6CCsJQcZig","rel":"nofollow"},"children":[" Nicole Munoz"]},",",{"component":"a","props":{"href":"http://www.startrankingnow.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://www.startrankingnow.com/&source=gmail&ust=1535115387784000&usg=AFQjCNFeZjS09g84IMtC_jPyydjJWo6_cw","rel":"nofollow"},"children":[" Start Ranking Now"]},{"component":"span","props":{"style":{"fontSize":"small"}},"children":[" "]}]},{"component":"h2","props":{"dir":"ltr","id":"8-yelp"},"children":["8. Yelp"]},{"component":"p","children":["\"If you operate a brick-and-mortar location, ",{"component":"a","props":{"href":"https://www.yelp.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://www.yelp.com/&source=gmail&ust=1535115387784000&usg=AFQjCNEeLr4qqht2X-BCko3TmIZhg83GZg","rel":"nofollow"},"children":["Yelp"]}," is one of the ",{"component":"span","props":{"className":"il"},"children":["best"]}," forms of ",{"component":"span","props":{"className":"il"},"children":["free"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]},". If you operate a restaurant, you can incentivize happy customers to review you on Yelp in exchange for a ",{"component":"span","props":{"className":"il"},"children":["free"]}," dessert next time they come in. It's a win-win.\" –",{"component":"a","props":{"href":"https://twitter.com/chriscct7","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/chriscct7&source=gmail&ust=1535115387784000&usg=AFQjCNEEe_BQwOWu3Jp2xqaI8g1ia2ZN9Q","rel":"nofollow"},"children":[" Chris Christoff"]},",",{"component":"a","props":{"href":"https://www.monsterinsights.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://www.monsterinsights.com/&source=gmail&ust=1535115387784000&usg=AFQjCNHxnyUzPkQjK-tIjrDYHXoFkz6gRw","rel":"nofollow"},"children":[" MonsterInsights"]}]},{"component":"h2","props":{"dir":"ltr","id":"9-podcasts"},"children":["9. Podcasts"]},{"component":"p","children":["\"Open yourself up to be a featured guest on other people's podcasts. This will position you as knowledgeable and can even elevate you as an industry leader. The vast majority of entrepreneurs I know of listen to podcasts on a regular basis, and this can open up your ",{"component":"span","props":{"className":"il"},"children":["business"]}," to ",{"component":"span","props":{"className":"il"},"children":["opportunities"]}," for little to no marketing dollars spent.\" – RJ Bates III,",{"component":"a","props":{"href":"http://www.titaniumprops.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://www.titaniumprops.com/&source=gmail&ust=1535115387784000&usg=AFQjCNF2bkk1SuyPVZpn5CYTzoDokbcOag","rel":"nofollow"},"children":[" Titanium Investments LLC"]},{"component":"span","props":{"style":{"fontSize":"small"}},"children":[" "]}]},{"component":"h2","props":{"dir":"ltr","id":"10-qanda-platforms"},"children":["10. Q&A platforms"]},{"component":"p","children":["\"I used to be a huge fan of the LinkedIn Q&A platform until they took it off their site. Now my focus has been Yahoo Answers, Quora and Facebook questions. I try to be the first person to answer questions in my domain. At the end of every answer, I specifically state who I am and have my website so I can drive traffic to it. This is ",{"component":"span","props":{"className":"il"},"children":["free"]}," branding at your fingertips. And it helps you become a better expert as well.\" –",{"component":"a","props":{"href":"https://twitter.com/SwetaSpeaks","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/SwetaSpeaks&source=gmail&ust=1535115387784000&usg=AFQjCNEPSTsgffkqSKuh7y26S6bkvi5baw","rel":"nofollow"},"children":[" Sweta Patel"]},",",{"component":"a","props":{"href":"http://svstartupmarketing.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://svstartupmarketing.com/&source=gmail&ust=1535115387784000&usg=AFQjCNH2Mw8f4jYiMhXLEeRIYPE1PEvz3w","rel":"nofollow"},"children":[" Silicon Valley Startup Marketing"]}]},{"component":"h2","props":{"dir":"ltr","id":"11-public-speaking"},"children":["11. Public speaking"]},{"component":"p","children":["\"In the case of ",{"component":"span","props":{"className":"il"},"children":["business"]},"-to-",{"component":"span","props":{"className":"il"},"children":["business"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]},", it's very hard to get in front of targeted decision-makers. However, if you can land a public speaking gig, you have their attention for about 30 minutes. The key is to deliver so much value that the '",{"component":"span","props":{"className":"il"},"children":["free"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising'"]}," becomes a side effect of your great and memorable talk. Public speaking has worked very well for me to add new clients.\" –",{"component":"a","props":{"href":"https://twitter.com/searchdecoder","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/searchdecoder&source=gmail&ust=1535115387784000&usg=AFQjCNECNxGlwkUlz0ygazWvFP024w6MhQ","rel":"nofollow"},"children":[" Matthew Capala"]},",",{"component":"a","props":{"href":"https://alphametic.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://alphametic.com/&source=gmail&ust=1535115387784000&usg=AFQjCNG3XpKwFGtbenjH_J5yMYvK3pFmUw","rel":"nofollow"},"children":[" Alphametic"]}]},{"component":"h2","props":{"dir":"ltr","id":"12-partnerships-with-influencers"},"children":[{"component":"em"},"12. Partnerships with influencers"]},{"component":"p","children":["\"There are a lot of influencers out there whose entire ",{"component":"span","props":{"className":"il"},"children":["business"]}," model is centered on sharing content from others. Partner with influencers who have blogs and email lists. Provide them with relevant content that will help their audience. This will not only provide ",{"component":"span","props":{"className":"il"},"children":["free"]}," branding, but many times result in you receiving a backlink to your website, which could help boost your search engine rankings.\" – Bryan Citrin,",{"component":"a","props":{"href":"http://www.chiropracticadvertising.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://www.chiropracticadvertising.com/&source=gmail&ust=1535115387785000&usg=AFQjCNFuVeor61x0K8HSQpiBatGnYEEAVA","rel":"nofollow"},"children":[" Chiropractic ",{"component":"span","props":{"className":"il"},"children":["Advertising"]}]}]},{"component":"h2","props":{"id":"13-networking"},"children":["13. Networking"]},{"component":"p","children":["\"I think networking is definitely the ",{"component":"span","props":{"className":"il"},"children":["best"]}," way to gain ",{"component":"span","props":{"className":"il"},"children":["free"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]},". It will not only help you get ",{"component":"span","props":{"className":"il"},"children":["free"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]},", but also create more connections for you and your ",{"component":"span","props":{"className":"il"},"children":["business"]},", and you will get to meet great people. I think high-quality networking is the ",{"component":"span","props":{"className":"il"},"children":["best"]}," way to get more exposure, not only speaking in terms of media outlets, but also word of mouth and social media.\" –",{"component":"a","props":{"href":"https://twitter.com/briancondenanza","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/briancondenanza&source=gmail&ust=1535115387785000&usg=AFQjCNFi3kjqkPA3HOZLnFzY2TgdMq0gEw","rel":"nofollow"},"children":[" Brian Condenanza"]},",",{"component":"a","props":{"href":"https://alchemycoin.io/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://alchemycoin.io/&source=gmail&ust=1535115387785000&usg=AFQjCNGDGuUshfIK6Ts3FwR0guyzh2N63g","rel":"nofollow"},"children":[" Alchemy Coin"]}]},{"component":"h2","props":{"id":"14-content"},"children":["14. Content"]},{"component":"p","children":["\"Our company has gained invaluable ",{"component":"span","props":{"className":"il"},"children":["free"]}," ",{"component":"span","props":{"className":"il"},"children":["advertising"]}," by showcasing our stories and knowledge on both our own blog and by guest writing for several other publications, who then link back to us. We don't restrict writing to our industry, but instead tackle relevant information for a multitude of users, from ",{"component":"span","props":{"className":"il"},"children":["business"]}," education to social media marketing, politics and more.\" –",{"component":"a","props":{"href":"https://twitter.com/Brandonstapper","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=https://twitter.com/Brandonstapper&source=gmail&ust=1535115387785000&usg=AFQjCNF6sg9dKzWPf5WjI94a-WpBwJF75A","rel":"nofollow"},"children":[" Brandon Stapper"]},",",{"component":"a","props":{"href":"http://www.nonstopsigns.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?hl=en&q=http://www.nonstopsigns.com/&source=gmail&ust=1535115387785000&usg=AFQjCNGnodcb7LcGNJGPF7otb_qT35hd3w","rel":"nofollow"},"children":[" Nonstop Signs"]}]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/5b8/488fd92a3a4e5798b4577/1500-0-","caption":"Rawpixel.com/Shutterstock","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"Your Guide to Creating a Small Business Marketing Plan","canonical":"https://www.business.com/articles/sample-marketing-plan-outline-and-template/","slug":"sample-marketing-plan-outline-and-template","thumbnail":"https://www.business.com/images/content/5f3/3e1765a215eb62d8b4567/1500-0-","dek":"Follow these templates and guidelines to get started on creating your business's marketing plan.","lastModified":"2020-08-12T12:28:00Z","published":"2018-03-02T13:00:00Z","sponsored":false},{"title":"Using Lean Strategies to Achieve Team Synergy and Efficiency","canonical":"https://www.business.com/articles/lean-strategies-team-efficiency/","slug":"lean-strategies-team-efficiency","thumbnail":"https://www.business.com/images/content/5be/480e49c658a51108b458c/1500-0-","dek":"Learn more about lean manufacturing strategies and how to implement them in your business.","lastModified":"2018-11-08T08:00:00Z","published":"2018-11-08T08:00:00Z","sponsored":false},{"title":"A Killer Marketing Plan for Startup Entrepreneurs","canonical":"https://www.business.com/articles/startup-killer-marketing-plan/","slug":"startup-killer-marketing-plan","thumbnail":"https://www.business.com/images/content/5cf/dcf397b437478788b4568/1500-0-","dek":"Establish a solid framework for your startup by following these 8 marketing tips.","lastModified":"2018-09-20T07:00:00Z","published":"2018-09-20T07:00:00Z","sponsored":false},{"title":"How to Build a Successful SEO Strategy When You're a Small Business","canonical":"https://www.business.com/articles/how-to-build-small-business-seo-strategy/","slug":"how-to-build-small-business-seo-strategy","thumbnail":"https://www.business.com/images/content/59f/a132c92a3a4cb698b4594/1500-0-","dek":"Create a strong, scalable strategy for your small business using these seven elements.","lastModified":"2017-11-01T19:38:00Z","published":"2017-11-01T19:38:00Z","sponsored":false},{"title":"7 Ways To Use Social Media Marketing To Grow An Email List","canonical":"https://www.business.com/articles/social-media-marketing-for-email-lists/","slug":"social-media-marketing-for-email-lists","thumbnail":"https://www.business.com/images/content/5d2/6b5ae5a215ec04e8b458d/1500-0-","dek":"Connect your marketing efforts by using social media to build your email lists.","lastModified":"2018-03-12T17:22:00Z","published":"2018-03-12T17:22:00Z","sponsored":false},{"title":"5 Creative Video Marketing Tips for Small Businesses","canonical":"https://www.business.com/articles/creative-video-marketing-tips/","slug":"creative-video-marketing-tips","thumbnail":"https://www.business.com/images/content/5b9/6a3f992a3a4121d8b456c/1500-0-","dek":"Ready to grow traffic with video? 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