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Inspirational quotes and business advice from uber successful CEO's. Bookmark it now to keep the inspiration flowing!
\nIn business, inspiration and experience often leads to wisdom and success. With nine of 10 businesses failing in the first year, it's almost natural for founders and CEOs to do just about everything possible to improve their performance.
\r\nA great way for any entrepreneur to improve the chances at becoming a success is to study the habits and consider the advice given from other successful founders and CEOs.
\r\nBelow are 52 inspirational pearls of wisdom taken from founders and CEOs from different trade backgrounds and verticals.
\r\nTake a look and let us know if your favorite quote about success made this list.
\r\nRelated Article: 10 Principles of Success: Quotes to Inspire from Jim Rohn
\r\n1. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett, CEO of Berkshire Hathaway
\r\n2. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” - Steve Jobs, CEO of Apple
\r\n3. “To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” - Sir Richard Branson, CEO of Virgin Group
\r\n4. “Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.” - Ben Horowitz, CEO of Opsware
\r\n5. “Don't bunt. Aim out of the ball park. Aim for the company of immortals.” - David Ogilvy, Founder of Ogilvy & Mather
\r\n6. “Chase the vision, not the money; the money will end up following you.” - Tony Hsieh, CEO of Zappos
\r\n7. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” - Steve Jobs, Co-Founder of Apple
\r\n8. “Don’t worry about failure; you only have to be right once.” - Drew Houston, CEO of Dropbox
\r\n9. “Any time is a good time to start a company.” - Ron Conway, Founder of Angel Investors
\r\n10. “The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’… Unless I feel like I’m working on the most important problem that I can help with, then I’m not going to feel good about how I’m spending my time. And that’s what this company is.” -Mark Zuckerberg, CEO of Facebook
\r\n11. “High expectations are the key to absolutely everything.” - Sam Walton, Founder of Wal-Mart
\r\n12. “Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.” - Tim Cooke, CEO of Apple
\r\n13. “Without passion, you don’t have any energy, and without energy, you simply have nothing” - Donald Trump, CEO of the Trump Organization
\r\n14. “Rule No. 1: Never lose money; Rule No. 2: Don’t forget Rule No. 1.” - Warren Buffet, CEO of Berkshire Hathaway
\r\n15. “No man can be successful, unless he first loves his work.” - David Sarnoff, CEO of RCA
\r\n16. “It’s not about having a specific set time; both personal and professional lives are 24/7. It’s simply, more about making the right allocation to each one and recognizing that it’s going to be different every single day” - Ellen Kullman, CEO of Dupont
\r\n17. “You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need framework and a dream.” - Michael Dell, CEO of DELL
\r\n18. “The heart and soul of a company is creativity and innovation.” - Robert Iger, CEO of Walt Disney
\r\n19. “You have to be very nimble and very open minded. Your success is going to be very dependent on how you adapt.” - Jeremy Stoppelman, CEO of Yelp
\r\n20. “It’s not about how to get started; it’s about how to get noticed.” - Steve Case, CEO of America Online
\r\n21. “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” - Ryan Freitas, Co-Founder of About.me
\r\n22. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin, Founder of Hype Machine
\r\n23. “If you can’t feed a team with two pizzas, it’s too large.” - Jeff Bezos, Founder & CEO of Amazon
\r\n24. “Don’t worry about people stealing your design work. Worry about the day they stop.” - Jeffrey Zeldman, Founder of A List Apart Magazine
\r\n25. “The value of an idea lies in the using of it.” - Thomas Edison, Co-Founder of General Electric
\r\n26. “Make every detail perfect and limit the number of details to perfect.” - Jack Dorsey, Co-Founder and CEO of Twitter
\r\n27. “The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.” - Ingvar Kamprad, Founder of IKEA
\r\nRelated Article: Inspiring Success: 12 Motivational Quotes That We Loved in 2015
\r\n28. “Always look for the fool in the deal. If you don’t find one, it’s you.” - Mark Cuban, Owner of Dallas Mavericks
\r\n29. “There’s nothing wrong with staying small. You can do big things with a small team.” - Jason Fried, Founder of 37signals
\r\n30. “Fail often so you can succeed sooner.” - Tom Kelley, Founder of Ideo
\r\n31. “Nothing works better than just improving your product.” - Joel Spolsky, Co-Founder of Stack Overflow
\r\n32. “Get big quietly, so you don’t tip off potential competitors.” - Chris Dixon, Co-Founder and CEO of Hunch
\r\n33. “An entrepreneur is someone who has a vision for something and a want to create.” - David Karp, Founder of Tumblr
\r\n34. “Don’t play games that you don’t understand, even if you see lots of other people making money from them.” - Tony Hsieh, Founder and CEO of Zappos
\r\n35. “Stay self-funded as long as possible.” - Garrett Camp, Founder of Expa, Uber and StumbleUpon
\r\n36. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” - Biz Stone, Co-Founder of Twitter
\r\n37. “The only thing worse than starting something and failing… is not starting something.” - Seth Godin, Founder of Squidoo
\r\n38. “Anything that is measured and watched, improves.” - Bob Parsons, Founder of GoDaddy
\r\n39. “The secret to successful hiring is this: look for the people who want to change the world.“ - Marc Benioff, CEO of Salesforce
\r\n40. “Data beats emotions.” - Sean Rad, Founder of Adly and Tinder
\r\n41. “If you are not embarrassed by the first version of your product, you’ve launched too late.” - Reid Hoffman, Co-Founder of LinkedIn
\r\n42. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” - Reid Hoffman, Co-Founder of LinkedIn
\r\n43. “Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.” - Sara Blakely, Founder of SPANX
\r\n44. “Whether you think you can, or think you can’t – you’re right.” - Henry Ford, Founder of Ford Motor Company
\r\n45. “Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.” -Arianna Huffington, Co-Founder of The Huffington Post Media Group
\r\n46. “Risk more than others think is safe. Dream more than others think is practical.” - Howard Schultz, Founder and CEO of Starbucks
\r\n47. “Always deliver more than expected.” - Larry Page, CoFounder of Google
\r\n48. “Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” - Mary Kay Ash, Founder of Mary Kay Cosmetics
\r\n49. “You don’t learn to walk by following rules. You learn by doing and falling over.” - Richard Branson, Founder of Virgin Group
\r\n50. “I never took a day off in my twenties. Not one.” - Bill Gates, Co-Founder of Microsoft
\r\n51. “Don’t take too much advice. Most people who have a lot of advice to give with a few exceptions generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” - Ben Silbermann, Founder of Pinterest
\r\n52. \"Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40-hour work weeks and you're putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in four months what it takes them a year to achieve.\" - Elon Musk, Founder and CEO of SpaceX and Tesla Motors
\r\nRelated Article: 40 Inspiring Quotes From Trailblazing Women We Admire
\r\nAnd there you have it. 52 quotes about success taken from famous founders and CEOs, all offer pearls of insight on what it takes to become a successful entrepreneur. If you think we missed out on your favorite quote about success from your favorite founder or CEO let us know, and float us note in the comments section below. Until next post.
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Specializing in SEO, PPC, Social Media and Reputation management, Alan has a wealth of knowledge and strategy.","name":"Alan Rabinowitz","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/seoimage","linkedin":"http://www.linkedin.com/in/seoimage","twitter":"https://twitter.com/seoimage","website":"https://seoimage.com/"},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/15637f38cb552f5fcaa7b5cc81ec2c875fdd6.jpg","profile":{"company":"SEO Image","jobTitle":"","website":""}}},"breadcrumbs":null,"channels":{"primary":{"name":"Career","slug":"career"},"sub":{"name":"Careers","slug":"careers"}},"meta":{"robots":"index, follow","description":"Inspirational quotes and business advice from uber successful CEO's. Bookmark it now to keep the inspiration flowing!","title":"52 Inspirational Quotes About Success By CEOs You'll Wa - business.com"},"parsedContent":{"toc":[{"id":"words-of-wisdom","title":"Words of wisdom"},{"id":"getting-priorities-straight","title":"Getting priorities straight"},{"id":"getting-to-the-heart-of-the-matter","title":"Getting to the heart of the matter"},{"id":"digging-down-deep","title":"Digging down deep"}],"json":[{"component":"p","children":["Inspirational quotes and business advice from uber successful CEO's. Bookmark it now to keep the inspiration flowing!"]},{"component":"p","children":["In business, inspiration and experience often leads to wisdom and success. With nine of 10 businesses failing in the first year, it's almost natural for founders and CEOs to do just about everything possible to improve their performance. "]},{"component":"p","children":["A great way for any entrepreneur to improve the chances at becoming a success is to study the habits and consider the advice given from other successful founders and CEOs."]},{"component":"p","children":["Below are 52 inspirational pearls of wisdom taken from founders and CEOs from different trade backgrounds and verticals."]},{"component":"p","children":["Take a look and let us know if your favorite quote about success made this list."]},{"component":"h2","props":{"id":"words-of-wisdom"},"children":["Words of wisdom"]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/careers/10-principles-of-success-quotes-to-inspire-from-jim-rohn/"},"children":["10 Principles of Success: Quotes to Inspire from Jim Rohn"]}]},{"component":"p","children":["1. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett, CEO of Berkshire Hathaway"]},{"component":"p","children":["2. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” - Steve Jobs, CEO of Apple"]},{"component":"p","children":["3. “To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” - Sir Richard Branson, CEO of Virgin Group"]},{"component":"p","children":["4. “Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.” - Ben Horowitz, CEO of Opsware"]},{"component":"p","children":["5. “Don't bunt. Aim out of the ball park. Aim for the company of immortals.” - David Ogilvy, Founder of Ogilvy & Mather"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter med"},"children":[{"component":"source","props":{"srcSet":"/images/content/578/168563287b1a1275a5a74/742_-742- 742w, /images/content/578/168563287b1a1275a5a74/412_-412- 412w, /images/content/578/168563287b1a1275a5a74/206_-206- 206w","sizes":"(min-width: 870px) 412px, (min-width: 400px) 38vw, 62%"}},{"component":"img","props":{"src":"/images/content/578/168563287b1a1275a5a74/800-800-","alt":"\"Don't bunt. Aim out of the ball park. Aim for the company of immortals\" David Ogilvy","width":"800","height":"800","data-content-img-id":"578168563287b1a1275a5a74"}}]}]},{"component":"p","children":["6. “Chase the vision, not the money; the money will end up following you.” - Tony Hsieh, CEO of Zappos"]},{"component":"p","children":["7. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” - Steve Jobs, Co-Founder of Apple"]},{"component":"p","children":["8. “Don’t worry about failure; you only have to be right once.” - Drew Houston, CEO of Dropbox"]},{"component":"p","children":["9. “Any time is a good time to start a company.” - Ron Conway, Founder of Angel Investors"]},{"component":"h2","props":{"id":"getting-priorities-straight"},"children":["Getting priorities straight"]},{"component":"p","children":["10. “The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’… Unless I feel like I’m working on the most important problem that I can help with, then I’m not going to feel good about how I’m spending my time. And that’s what this company is.” -Mark Zuckerberg, CEO of Facebook"]},{"component":"p","children":["11. “High expectations are the key to absolutely everything.” - Sam Walton, Founder of Wal-Mart"]},{"component":"p","children":["12. “Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.” - Tim Cooke, CEO of Apple"]},{"component":"p","children":["13. “Without passion, you don’t have any energy, and without energy, you simply have nothing” - Donald Trump, CEO of the Trump Organization"]},{"component":"p","children":["14. “Rule No. 1: Never lose money; Rule No. 2: Don’t forget Rule No. 1.” - Warren Buffet, CEO of Berkshire Hathaway"]},{"component":"p","children":["15. “No man can be successful, unless he first loves his work.” - David Sarnoff, CEO of RCA"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter med"},"children":[{"component":"source","props":{"srcSet":"/images/content/578/169803187b14e1e91a6c0/742_-742- 742w, /images/content/578/169803187b14e1e91a6c0/412_-412- 412w, /images/content/578/169803187b14e1e91a6c0/206_-206- 206w","sizes":"(min-width: 870px) 412px, (min-width: 400px) 38vw, 62%"}},{"component":"img","props":{"src":"/images/content/578/169803187b14e1e91a6c0/800-800-","alt":"\"No man can be successful, unless he first loves his work.\" - David Sarnoff","width":"800","height":"800","data-content-img-id":"578169803187b14e1e91a6c0"}}]}]},{"component":"p","children":["16. “It’s not about having a specific set time; both personal and professional lives are 24/7. It’s simply, more about making the right allocation to each one and recognizing that it’s going to be different every single day” - Ellen Kullman, CEO of Dupont"]},{"component":"p","children":["17. “You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need framework and a dream.” - Michael Dell, CEO of DELL"]},{"component":"p","children":["18. “The heart and soul of a company is creativity and innovation.” - Robert Iger, CEO of Walt Disney"]},{"component":"h2","props":{"id":"getting-to-the-heart-of-the-matter"},"children":["Getting to the heart of the matter"]},{"component":"p","children":["19. “You have to be very nimble and very open minded. Your success is going to be very dependent on how you adapt.” - Jeremy Stoppelman, CEO of Yelp"]},{"component":"p","children":["20. “It’s not about how to get started; it’s about how to get noticed.” - Steve Case, CEO of America Online"]},{"component":"p","children":["21. “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” - Ryan Freitas, Co-Founder of About.me "]},{"component":"p","children":["22. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin, Founder of Hype Machine"]},{"component":"p","children":["23. “If you can’t feed a team with two pizzas, it’s too large.” - Jeff Bezos, Founder & CEO of Amazon"]},{"component":"p","children":["24. “Don’t worry about people stealing your design work. Worry about the day they stop.” - Jeffrey Zeldman, Founder of A List Apart Magazine"]},{"component":"p","children":["25. “The value of an idea lies in the using of it.” - Thomas Edison, Co-Founder of General Electric"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter med"},"children":[{"component":"source","props":{"srcSet":"/images/content/578/16a2c3287b165275a5a7e/742_-742- 742w, /images/content/578/16a2c3287b165275a5a7e/412_-412- 412w, /images/content/578/16a2c3287b165275a5a7e/206_-206- 206w","sizes":"(min-width: 870px) 412px, (min-width: 400px) 38vw, 62%"}},{"component":"img","props":{"src":"/images/content/578/16a2c3287b165275a5a7e/800-800-","alt":"\"The Value of an idea lies in the using of it.\" Thomas Edison","width":"800","height":"800","data-content-img-id":"57816a2c3287b165275a5a7e"}}]}]},{"component":"p","children":["26. “Make every detail perfect and limit the number of details to perfect.” - Jack Dorsey, Co-Founder and CEO of Twitter"]},{"component":"p","children":["27. “The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.” - Ingvar Kamprad, Founder of IKEA "]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/careers/inspiring-success-12-motivational-quotes-that-we-loved-in-2015/"},"children":["Inspiring Success: 12 Motivational Quotes That We Loved in 2015"]}]},{"component":"p","children":["28. “Always look for the fool in the deal. If you don’t find one, it’s you.” - Mark Cuban, Owner of Dallas Mavericks"]},{"component":"p","children":["29. “There’s nothing wrong with staying small. You can do big things with a small team.” - Jason Fried, Founder of 37signals "]},{"component":"p","children":["30. “Fail often so you can succeed sooner.” - Tom Kelley, Founder of Ideo"]},{"component":"p","children":["31. “Nothing works better than just improving your product.” - Joel Spolsky, Co-Founder of Stack Overflow"]},{"component":"p","children":["32. “Get big quietly, so you don’t tip off potential competitors.” - Chris Dixon, Co-Founder and CEO of Hunch"]},{"component":"p","children":["33. “An entrepreneur is someone who has a vision for something and a want to create.” - David Karp, Founder of Tumblr"]},{"component":"h2","props":{"id":"digging-down-deep"},"children":["Digging down deep"]},{"component":"p","children":["34. “Don’t play games that you don’t understand, even if you see lots of other people making money from them.” - Tony Hsieh, Founder and CEO of Zappos"]},{"component":"p","children":["35. “Stay self-funded as long as possible.” - Garrett Camp, Founder of Expa, Uber and StumbleUpon"]},{"component":"p","children":["36. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” - Biz Stone, Co-Founder of Twitter "]},{"component":"p","children":["37. “The only thing worse than starting something and failing… is not starting something.” - Seth Godin, Founder of Squidoo"]},{"component":"p","children":["38. “Anything that is measured and watched, improves.” - Bob Parsons, Founder of GoDaddy"]},{"component":"p","children":["39. “The secret to successful hiring is this: look for the people who want to change the world.“ - Marc Benioff, CEO of Salesforce"]},{"component":"p","children":["40. “Data beats emotions.” - Sean Rad, Founder of Adly and Tinder"]},{"component":"p","children":["41. “If you are not embarrassed by the first version of your product, you’ve launched too late.” - Reid Hoffman, Co-Founder of LinkedIn"]},{"component":"p","children":["42. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” - Reid Hoffman, Co-Founder of LinkedIn"]},{"component":"p","children":["43. “Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.” - Sara Blakely, Founder of SPANX"]},{"component":"p","children":["44. “Whether you think you can, or think you can’t – you’re right.” - Henry Ford, Founder of Ford Motor Company"]},{"component":"p","children":["45. “Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.” -Arianna Huffington, Co-Founder of The Huffington Post Media Group"]},{"component":"p","children":["46. “Risk more than others think is safe. Dream more than others think is practical.” - Howard Schultz, Founder and CEO of Starbucks"]},{"component":"p","children":["47. “Always deliver more than expected.” - Larry Page, CoFounder of Google"]},{"component":"p","children":["48. “Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” - Mary Kay Ash, Founder of Mary Kay Cosmetics "]},{"component":"p","children":["49. “You don’t learn to walk by following rules. You learn by doing and falling over.” - Richard Branson, Founder of Virgin Group "]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter med"},"children":[{"component":"source","props":{"srcSet":"/images/content/578/16b133287b1cf275a5a52/742_-742- 742w, /images/content/578/16b133287b1cf275a5a52/412_-412- 412w, /images/content/578/16b133287b1cf275a5a52/206_-206- 206w","sizes":"(min-width: 870px) 412px, (min-width: 400px) 38vw, 62%"}},{"component":"img","props":{"src":"/images/content/578/16b133287b1cf275a5a52/800-800-","alt":"\"You dont learn to walk by following rules. You learn by doing and falling over.\" - Richard Branson","width":"800","height":"800","data-content-img-id":"57816b133287b1cf275a5a52"}}]}]},{"component":"p","children":["50. “I never took a day off in my twenties. Not one.” - Bill Gates, Co-Founder of Microsoft"]},{"component":"p","children":["51. “Don’t take too much advice. Most people who have a lot of advice to give with a few exceptions generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” - Ben Silbermann, Founder of Pinterest"]},{"component":"p","children":["52. \"Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40-hour work weeks and you're putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in four months what it takes them a year to achieve.\" - Elon Musk, Founder and CEO of SpaceX and Tesla Motors"]},{"component":"p","children":[{"component":"em","children":["Related Article:"]},{"component":"Link","props":{"href":"http://www.business.com/entrepreneurship/40-inspiring-quotes-from-trailblazing-women-we-admire/"},"children":[" 40 Inspiring Quotes From Trailblazing Women We Admire"]}]},{"component":"h3","children":[{"component":"em","children":["Summary"]}]},{"component":"p","children":["And there you have it. 52 quotes about success taken from famous founders and CEOs, all offer pearls of insight on what it takes to become a successful entrepreneur. If you think we missed out on your favorite quote about success from your favorite founder or CEO let us know, and float us note in the comments section below. Until next post."]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/5cf/f04a39c658aef348b457d/1500-0-","caption":"DisobeyArt/Shutterstock","isBlurred":false},"bestPicks":null},"related":{"relatedArticles":[{"title":"Dose of Motivation: 52 Inspirational Quotes About Success By Influential CEOs","canonical":"https://www.business.com/articles/52-inspirational-quotes-about-success-by-ceos-youll-want-to-remember/","slug":"52-inspirational-quotes-about-success-by-ceos-youll-want-to-remember","thumbnail":"https://www.business.com/images/content/5cf/f04a39c658aef348b457d/1500-0-","dek":"Inspirational quotes and business advice from uber successful CEO's. 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