{"componentChunkName":"component---src-templates-articles-index-jsx","path":"/articles/7-website-design-mistakes-that-can-hurt-conversion/","result":{"data":{"props":{"adsense":true,"adsenseMobile":false,"byLine":"","canonical":"https://staging.business.com/articles/7-website-design-mistakes-that-can-hurt-conversion/","content":"\n

When making business acquaintances, seven seconds is all you have to make a first impression.

\r\n

In the case of websites, the time window is much stiffer, less than 0.2 seconds, according to an eye-tracking study by the Missouri University of Science and Technology. 

\r\n

For business owners aiming to boost their online conversions, this piece of information should be a steering point when it comes to formulating their website design strategies. Before finding a design partner it's important you first undertand the goals of your website, review these tips for launching a website successfully.

\r\n

Some further points to note: 

\r\n\n

With these statistics to serve as guidelines, business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites. 

\r\n

Presentation is crucial to clinching a positive impression in a short time window. To develop that optimum web design strategy, you can start by redefining your goals, as well as outlining the key things you should avoid. 

\r\n

This article assumes you have already clarified your website’s goals and aims to help you formulate strategies for what to avoid. To that end, here are seven website design mistakes that can badly hurt conversion and what you should do to remedy them. 

\r\n

Related Article: Get With the Times: How to Implement Responsive Web Design

\r\n

Missing or Unclear Call-to-Action Buttons 

\r\n

Consumers should have a clear idea what your website is about, what you’re offering them, and where they should go to follow your lead. 

\r\n\n

We’re all about snappy, beautiful, and functional web design, but without a prominent call to action, you merely impress your users with prose and aesthetics but fail in guiding them to what you intend they do. 

\r\n

Make sure to size and position your CTA button in a way that would make it hard to overlook. If you need some examples, here are 30 from HubSpot. 

\r\n

Poor Website Loading Speed 

\r\n

Most consumers expect a web page to load in 2 seconds or less. 79 percent of shoppers reported that they will not return to purchase from a laggy website again, and approximately 44 percent will share the poor experience with their friends. These statistics are important indicators that poor website loading speed can be disastrous for your business and should be avoided. 

\r\n

Hosting plays a role in your website’s loading speed. If you’re on a shared hosting plan, for example, when a co-owner's website experiences a huge spike in traffic, it can hog loading speed for all the other sites. This would not bode well for owners on the shorter end of the stick. 

\r\n

If you need help figuring out the best host for your website, this review of the top hosting providers may interest you. Other factors that contribute to poor loading speed is the amount of media that your site contains, the size of your images, the quality of your videos, the number of plugins, as well as the scripts you use, such as Flash and JavaScript. 

\r\n

Opting for a reliable hosting plan is, therefore, a good strategy, and so are resizing your images and refraining from using too much fancy Flash. Additional tips relating to cache plugins, GZIP compression, CDNs (content delivery networks), and others can be found in this Kissmetrics article about the importance of site speed to conversion. 

\r\n

Related Article: One Size Fits All: How Responsive Web Design Helps Get You More Conversions

\r\n

Stock Images That Are of Poor Quality, Irrelevant, or Look Unprofessional 

\r\n

Not too long ago, stock images were the norm, especially for professional websites. Lately, stock images have been getting a bad rep for the “cheesy” impression they send to viewers. 

\r\n

The main limitation with free stock images is you risk having your website contain the same images as another one. If using your own photos is not an option, use alternative sources with modern, less tacky, and offbeat images. Better yet, make those stock photos your own, as long as modification is allowed on your chosen images. 

\r\n

A lot can also be said about image quality and how it can affect conversions. Canva is an app with an integrated tool for resizing and manipulating images according to what you’ll be using the image for. 

\r\n

Confusing Site Navigation 

\r\n

Having poor site navigation is inexcusable if you’re aiming for conversions. In the same way, your call-to-action buttons should stand out, your site should be effectively navigable. 

\r\n

Categories should be organized, readable, and clickable. Category labels should be specific and easily understood by site users. Links should work properly, and web design conventions should be followed. 

\r\n

Website Clutter 

\r\n

Want your site users to leave in a heartbeat? Let me count the ways: 

\r\n\n

Viewers hate being disturbed. Interrupt marketing is steadily proving to be an ineffective means of boosting conversions. To the contrary, it turns off consumers who are mostly already tired of all the online noise. Keep your website fresh, clean, simple, and to the point. A beautifully designed site with an elegant interface and clear navigation is a recipe for success.   

\r\n

Design That's Not Responsive 

\r\n

Mobile optimization is no longer a buzzword or a trend, but a way of life. According to comScore, the number of users accessing content online through their mobile devices has already surpassed those who use a desktop. Due to this phenomenon, mobile-friendliness has become a much bigger Google ranking signal. Old design standards have been rendered insufficient to address the demands of today’s website users. 

\r\n

And because mobile devices come in varying shapes and sizes, it’s imperative that you optimize your website to adapt to various interfaces, particularly if you want to stay top of mind to this vast breed of mobile surfers. 

\r\n

Related Article: Golden Rules of Small Business Website Design

\r\n

Disorganized Content 

\r\n

Underneath all the pompous design and multimedia, once you’ve broken through the first-impression time window, is the content. If your design and interface can lure, your content should make it irresistible for visitors to leave your site. 

\r\n

Having content that’s too long or too short, disorganized, and hard to scan won’t get you the conversions you desire. “Formatting is as important as the content itself,” says a Buffer article, and it pays to format your content so that it instantly appeals to your users. Are there other website design mistakes you’d like to add?

\n","docType":"article","guid":"articles_68473713bfcc43552089ab39ac506720","lastModified":"2016-05-27T21:00:00.000Z","published":"2016-05-27T21:00:00.000Z","structuredData":null,"subtitle":null,"template":"legacy","title":"Just Say No: 7 Website Design Mistakes That Can Hurt Conversion","type":"article","author":{"avatar":"https://staging.business.com/images/author/56b/37bb32f87b1e427fb0173/100-100","bio":"Maricel Rivera is a business and technology writer, editor, and proofreader who has held content development positions for various software startups. She has been in the content development space since 2012, and some of her work appear on sites like Tweak Your Biz, Business 2 Community, Customer Think, and others. She currently runs a content development agency that caters to SaaS businesses.","name":"Maricel Rivera","image":null,"slug":null,"social":{"facebook":"","linkedin":"https://www.linkedin.com/in/maricelrivera","twitter":"rivera_writes","website":"http://riverawrites.com/"},"status":"disabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/undefined","profile":{"company":"self employed","jobTitle":"Horticulturist","website":""}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Solutions","slug":"marketing-solutions"}},"meta":{"robots":"index, follow","description":"Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.","title":"Design Mistakes That Hurt Conversion - business.com"},"parsedContent":{"toc":[],"json":[{"component":"p","children":["When making business acquaintances, ",{"component":"a","props":{"href":"http://www.forbes.com/sites/carolkinseygoman/2011/02/13/seven-seconds-to-make-a-first-impression/#88617ea645aa","target":"_blank","rel":"noopener nofollow"},"children":["seven seconds"]}," is all you have to make a first impression."]},{"component":"p","children":["In the case of websites, the time window is much stiffer, less than 0.2 seconds, according to an ",{"component":"a","props":{"href":"http://news.mst.edu/2012/02/eye-tracking_studies_show_firs/","target":"_blank","rel":"noopener nofollow"},"children":["eye-tracking study"]}," by the Missouri University of Science and Technology. "]},{"component":"p","children":["For business owners aiming to boost their online conversions, this piece of information should be a steering point when it comes to formulating their website design strategies. Before finding a design partner it's important you first undertand the goals of your website, review these ",{"component":"Link","props":{"href":"/articles/website-design-tips/","target":"_blank","rel":"noopener"},"children":["tips for launching a website successfully"]},"."]},{"component":"p","children":["Some further points to note: "]},{"component":"ul","children":[{"component":"li","children":["A ",{"component":"a","props":{"href":"http://www.danconia.com/2010/03/study-nearly-100-percent-of-consumers-research-online-before-purchasing-locally/","target":"_blank","rel":"noopener nofollow"},"children":["study by BIA/Kelsey"]}," suggests that 97 percent of consumers research online before purchasing a product."]},{"component":"li","children":["A ",{"component":"a","props":{"href":"https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews","target":"_blank","rel":"noopener nofollow"},"children":["Moz article"]}," indicates that 67.7 percent of consumers’ purchasing decisions are influenced by online reviews."]},{"component":"li","children":["A ",{"component":"a","props":{"href":"https://www.brightlocal.com/2016/03/04/gender-age-what-consumers-want-from-local-business-websites/","target":"_blank","rel":"noopener nofollow"},"children":["survey by BrightLocal"]}," shows that most consumers prefer local businesses with a website."]},{"component":"li","children":["A Stanford web credibility research, according to ",{"component":"a","props":{"href":"http://www.kinesisinc.com/the-truth-about-web-design/","target":"_blank","rel":"noopener nofollow"},"children":["Kinesis Inc."]},", suggests that 75 percent of consumers admit that they judge businesses’ credibility based on their website design.  "]}]},{"component":"p","children":["With these statistics to serve as guidelines, business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites. "]},{"component":"p","children":["Presentation is crucial to clinching a positive impression in a short time window. To develop that optimum web design strategy, you can start by redefining your goals, as well as outlining the key things you should avoid. "]},{"component":"p","children":["This article assumes you have already clarified your website’s goals and aims to help you formulate strategies for what to avoid. To that end, here are seven website design mistakes that can badly hurt conversion and what you should do to remedy them. "]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"/articles/how-to-implement-responsive-web-design/","target":"_blank","rel":"noopener"},"children":["Get With the Times: How to Implement Responsive Web Design"]}]},{"component":"h3","children":[{"component":"em","children":["Missing or Unclear Call-to-Action Buttons "]}]},{"component":"p","children":["Consumers should have a clear idea what your website is about, what you’re offering them, and where they should go to follow your lead. "]},{"component":"ul","children":[{"component":"li","children":["Are you an influencer, a marketer, or a product developer?"]},{"component":"li","children":["Do you need visitors to follow your social media sites?"]},{"component":"li","children":["Should they share your article or infographic?"]},{"component":"li","children":["Do you need them to leave a comment and spark a discussion?"]},{"component":"li","children":["Are you engaging them to buy a product or sign up for updates on an upcoming webinar?"]},{"component":"li","children":["Are you engaging them to subscribe to your emails and eventually recognize you for the expert you are in your field?"]}]},{"component":"p","children":["We’re all about snappy, beautiful, and functional web design, but without a prominent call to action, you merely impress your users with prose and aesthetics but fail in guiding them to what you intend they do. "]},{"component":"p","children":["Make sure to size and position your CTA button in a way that would make it hard to overlook. If you need some examples, here are 30 from ",{"component":"a","props":{"href":"http://blog.hubspot.com/marketing/great-call-to-action-examples#sm.0001uzoqmb2nef9kpbo1h4ysu4fs2","target":"_blank","rel":"external nofollow noopener"},"children":["HubSpot"]},". "]},{"component":"h3","children":[{"component":"em","children":["Poor Website Loading Speed "]}]},{"component":"p","children":["Most consumers expect a web page to load in 2 seconds or less. ",{"component":"a","props":{"href":"https://blog.kissmetrics.com/speed-is-a-killer/","target":"_blank","rel":"noopener nofollow"},"children":["79 percent of shoppers"]}," reported that they will not return to purchase from a laggy website again, and approximately 44 percent will share the poor experience with their friends. These statistics are important indicators that poor website loading speed can be disastrous for your business and should be avoided. "]},{"component":"p","children":["Hosting plays a role in your website’s loading speed. If you’re on a shared hosting plan, for example, when a co-owner's website experiences a huge spike in traffic, it can hog loading speed for all the other sites. This would not bode well for owners on the shorter end of the stick. "]},{"component":"p","children":["If you need help figuring out the best host for your website, this ",{"component":"a","props":{"href":"http://www.top5hosting.co.uk/pages/best-wordpress-web-hosting-reviews","target":"_blank","rel":"noopener nofollow"},"children":["review of the top hosting providers"]}," may interest you. Other factors that contribute to poor loading speed is the amount of media that your site contains, the size of your images, the quality of your videos, the number of plugins, as well as the scripts you use, such as Flash and JavaScript. "]},{"component":"p","children":["Opting for a reliable hosting plan is, therefore, a good strategy, and so are resizing your images and refraining from using too much fancy Flash. Additional tips relating to cache plugins, GZIP compression, CDNs (content delivery networks), and others can be found in this ",{"component":"a","props":{"href":"https://blog.kissmetrics.com/speed-is-a-killer/","target":"_blank","rel":"noopener nofollow"},"children":["Kissmetrics article"]}," about the importance of site speed to conversion. "]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"/articles/how-responsive-web-design-helps-get-you-more-conversions/","target":"_blank","rel":"noopener"},"children":["One Size Fits All: How Responsive Web Design Helps Get You More Conversions"]}]},{"component":"h3","children":[{"component":"em","children":["Stock Images That Are of Poor Quality, Irrelevant, or Look Unprofessional "]}]},{"component":"p","children":["Not too long ago, stock images were the norm, especially for professional websites. Lately, stock images have been getting a bad rep for the “cheesy” impression they send to viewers. "]},{"component":"p","children":["The main limitation with free stock images is you risk having your website contain the same images as another one. If using your own photos is not an option, use alternative sources with modern, less tacky, and offbeat images. Better yet, make those stock photos your own, as long as modification is allowed on your chosen images. "]},{"component":"p","children":["A lot can also be said about image quality and how it can affect conversions. Canva is an app with an integrated tool for resizing and manipulating images according to what you’ll be using the image for. "]},{"component":"h3","children":[{"component":"em","children":["Confusing Site Navigation "]}]},{"component":"p","children":["Having poor site navigation is inexcusable if you’re aiming for conversions. In the same way, your call-to-action buttons should stand out, your site should be effectively navigable. "]},{"component":"p","children":["Categories should be organized, readable, and clickable. Category labels should be specific and easily understood by site users. Links should work properly, and ",{"component":"a","props":{"href":"http://blog.htc.ca/2013/09/03/web-design-conventions/","target":"_blank","rel":"noopener nofollow"},"children":["web design conventions"]}," should be followed. "]},{"component":"h3","children":[{"component":"em","children":["Website Clutter "]}]},{"component":"p","children":["Want your site users to leave in a heartbeat? Let me count the ways: "]},{"component":"ul","children":[{"component":"li","children":["Too many Flash animations"]},{"component":"li","children":["Bright, contrasting colors"]},{"component":"li","children":["Ad prompts"]},{"component":"li","children":["Graphics splattered all over the page"]},{"component":"li","children":["Auto-play videos"]},{"component":"li","children":["Background music "]}]},{"component":"p","children":["Viewers hate being disturbed. Interrupt marketing is steadily proving to be an ineffective means of boosting conversions. To the contrary, it turns off consumers who are mostly already tired of all the online noise. Keep your website fresh, clean, simple, and to the point. A beautifully designed site with an elegant interface and clear navigation is a recipe for success.   "]},{"component":"h3","children":[{"component":"em","children":["Design That's Not Responsive "]}]},{"component":"p","children":["Mobile optimization is no longer a buzzword or a trend, but a way of life. According to ",{"component":"a","props":{"href":"https://www.comscore.com/Insights/Blog/Mobile-Internet-Usage-Skyrockets-in-Past-4-Years-to-Overtake-Desktop-as-Most-Used-Digital-Platform","target":"_blank","rel":"noopener nofollow"},"children":["comScore"]},", the number of users accessing content online through their mobile devices has already surpassed those who use a desktop. Due to this phenomenon, mobile-friendliness has become a much bigger Google ranking signal. Old design standards have been rendered insufficient to address the demands of today’s website users. "]},{"component":"p","children":["And because mobile devices come in varying shapes and sizes, it’s imperative that you optimize your website to adapt to various interfaces, particularly if you want to stay top of mind to this vast breed of mobile surfers. "]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"https://www.business.com/articles/10-golden-rules-of-small-business-website-design/"},"children":["Golden Rules of Small Business Website Design"]}]},{"component":"h3","children":[{"component":"em","children":["Disorganized Content "]}]},{"component":"p","children":["Underneath all the pompous design and multimedia, once you’ve broken through the first-impression time window, is the content. If your design and interface can lure, your content should make it irresistible for visitors to leave your site. "]},{"component":"p","children":["Having content that’s too long or too short, disorganized, and hard to scan won’t get you the conversions you desire. “Formatting is as important as the content itself,” says a ",{"component":"a","props":{"href":"https://blog.bufferapp.com/how-to-format-content","target":"_blank","rel":"noopener nofollow"},"children":["Buffer article"]},", and it pays to format your content so that it instantly appeals to your users. Are there other website design mistakes you’d like to add?"]}]},"resource":null,"sponsorship":{"sponsorType":"no-sponsor","name":null,"thumbnail":null,"bio":null,"slug":null,"status":null,"social":{"website":null,"linkedin":null,"twitter":null,"facebook":null}},"thumbnail":{"path":"https://staging.business.com/images/content/600/738407b4374eb468b4567/1500-0-","caption":"Poike / Getty","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"Just Say No: 7 Website Design Mistakes That Can Hurt Conversion","canonical":"https://www.business.com/articles/7-website-design-mistakes-that-can-hurt-conversion/","slug":"7-website-design-mistakes-that-can-hurt-conversion","thumbnail":"https://www.business.com/images/channel/marketing.jpg","dek":"Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.","lastModified":"2016-05-27T21:00:00Z","published":"2016-05-27T21:00:00Z","sponsored":false},{"title":"Make a Good Investment: 5 Ways to Lose Money on a New Website Design","canonical":"https://staging.business.com/articles/5-ways-to-lose-money-with-a-new-website-design/","slug":"5-ways-to-lose-money-with-a-new-website-design","thumbnail":"https://staging.business.com/images/content/57c/7b0773187b18e0259cbb4/1500-0-","dek":"You don't have to lose money on a new website redesign, a well-done site can pay for itself in a matter of months. Mind the approach.","lastModified":"2016-09-01T22:00:00Z","published":"2016-09-01T22:00:00Z","sponsored":null},{"title":"First Impressions Are Everything: How to Pique Website Visitors’ Interest","canonical":"https://staging.business.com/articles/first-impressions-are-everything-how-to-pique-website-visitors-interest/","slug":"first-impressions-are-everything-how-to-pique-website-visitors-interest","thumbnail":"https://staging.business.com/images/content/57e/1839b2f87b19a66f0599b/1500-0-","dek":"Your visitors form an opinion about your website in just 0.2 seconds. Make sure you give them the best first impression.","lastModified":"2016-09-21T19:00:00Z","published":"2016-09-21T19:00:00Z","sponsored":null},{"title":"Keeping Up: Have You Updated Your Web Design Lately?","canonical":"https://staging.business.com/articles/have-you-updated-your-web-design-lately/","slug":"have-you-updated-your-web-design-lately","thumbnail":"https://staging.business.com/images/content/575/1d74f3287b14427aaf369/1500-0-","dek":"Keeping your website up to date is an important part of marketing. We take a look at recent web design trends that can help you shine.","lastModified":"2016-06-06T17:00:00Z","published":"2016-06-06T17:00:00Z","sponsored":null},{"title":"Communicate or Die: Don't Design for Yourself, Design for Your Users","canonical":"https://staging.business.com/articles/communicate-or-die-dont-design-for-yourself-design-for-your-users/","slug":"communicate-or-die-dont-design-for-yourself-design-for-your-users","thumbnail":"https://staging.business.com/images/content/577/d17e42f87b1eb7c5bb5b8/1500-0-","dek":"Information is the lifeblood of design. Without information, design is useless. Here's how to make it work for your audience.","lastModified":"2016-07-06T19:00:00Z","published":"2016-07-06T19:00:00Z","sponsored":null},{"title":"To the Rescue: What Comic Books Can Teach You About Design","canonical":"https://staging.business.com/articles/what-comic-books-can-teach-you-about-design/","slug":"what-comic-books-can-teach-you-about-design","thumbnail":"https://staging.business.com/images/content/578/f14c42f87b17f6ba0982a/1500-0-","dek":"Designers have much to learn from comic book illustrators. The art of saying a lot in just a few lines reminds us that less is more.","lastModified":"2016-07-20T21:00:00Z","published":"2016-07-20T21:00:00Z","sponsored":null},{"title":"Tips for Action: How Successful Online Entrepreneurs Develop Lucrative Niche Sites","canonical":"https://staging.business.com/articles/how-successful-online-entrepreneurs-develop-lucrative-niche-sites/","slug":"how-successful-online-entrepreneurs-develop-lucrative-niche-sites","thumbnail":"https://staging.business.com/images/content/576/9ca363087b1ac6a6d63b1/1500-0-","dek":"Find out the tried and tested steps that niche marketers take to launch successful niche sites that entrepreneurs should follow.","lastModified":"2016-06-22T21:00:00Z","published":"2016-06-22T21:00:00Z","sponsored":null},{"title":"Get With the Times: How to Implement Responsive Web Design","canonical":"https://staging.business.com/articles/how-to-implement-responsive-web-design/","slug":"how-to-implement-responsive-web-design","thumbnail":"https://staging.business.com/images/content/571/1b3c73287b1315137936b/1500-0-","dek":"The trends in mobile web use continues upward as evidenced by statistics. Learn how to implement responsive web design.","lastModified":"2019-07-31T20:55:24Z","published":"2016-04-18T20:00:00Z","sponsored":null},{"title":"Get With the Times: How to Implement Responsive Web Design","canonical":"https://www.business.com/articles/how-to-implement-responsive-web-design/","slug":"how-to-implement-responsive-web-design","thumbnail":"https://www.business.com/images/channel/marketing.jpg","dek":"The trends in mobile web use continues upward as evidenced by statistics. Learn how to implement responsive web design.","lastModified":"2016-04-18T20:00:00Z","published":"2016-04-18T20:00:00Z","sponsored":false},{"title":"Top 5 Web Development Nightmares: How to Avoid Calling a Lawyer","canonical":"https://staging.business.com/articles/top-5-web-development-nightmares-how-to-avoid-calling-a-lawyer/","slug":"top-5-web-development-nightmares-how-to-avoid-calling-a-lawyer","thumbnail":"https://staging.business.com/images/content/573/f55c52f87b1af23b26aaa/1500-0-","dek":"Here is a list of some of the problems that can arise when outsourcing your web development and how you can avoid them.","lastModified":"2019-07-31T20:55:10Z","published":"2016-05-23T16:00:00Z","sponsored":null},{"title":"Top 5 Web Development Nightmares: How to Avoid Calling a Lawyer","canonical":"https://www.business.com/articles/top-5-web-development-nightmares-how-to-avoid-calling-a-lawyer/","slug":"top-5-web-development-nightmares-how-to-avoid-calling-a-lawyer","thumbnail":"https://www.business.com/images/channel/marketing.jpg","dek":"Here is a list of some of the problems that can arise when outsourcing your web development and how you can avoid them.","lastModified":"2016-05-23T16:00:00Z","published":"2016-05-23T16:00:00Z","sponsored":false},{"title":"Above the Fold Tips that will Help Your Website Rise Above the Rest","canonical":"https://staging.business.com/articles/above-the-fold-tips-that-will-help-your-website-rise-above-the-rest/","slug":"above-the-fold-tips-that-will-help-your-website-rise-above-the-rest","thumbnail":"https://staging.business.com/images/content/573/f258c3287b1775ca42b57/1500-0-","dek":"Learn the best above the fold practices for your site so you can captivate your audience and help achieve your online goals faster.","lastModified":"2016-05-20T17:00:00Z","published":"2016-05-20T17:00:00Z","sponsored":null}],"relatedReviews":[{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5b99633151ee47a8528b4582/Call_center_bbernard.jpg","canonical":"https://staging.business.com/categories/call-center-services/","title":"The Best Call Center Services for 2021","dek":"Our team has compared the best call center services for 2021. See up-to-date reviews for the top-rated answering services.","slug":"call-center-services","lastModified":"2021-02-26T14:22:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5df7b1b69c658a61728b4567/Answering_Service_scyther5_Getty.jpg","canonical":"https://staging.business.com/categories/best-answering-services/","title":"The Best Answering Services of 2021","dek":"Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.","slug":"best-answering-services","lastModified":"2021-02-26T14:18:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png","canonical":"https://staging.business.com/categories/crm-software/","title":"The Best CRM Software of 2021","dek":"Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.","slug":"crm-software","lastModified":"2021-02-24T14:09:00Z"}],"relatedSponsoredArticles":null}},"pageContext":{"displayModified":"2016-05-27T21:00:00.000Z","template":"legacy","title":"Just Say No: 7 Website Design Mistakes That Can Hurt Conversion","meta":{"robots":"index, follow"},"docType":"articles","slug":"7-website-design-mistakes-that-can-hurt-conversion","canonical":"https://staging.business.com/articles/7-website-design-mistakes-that-can-hurt-conversion/","skipTOC":false}},"staticQueryHashes":[]}