Marketing evolves constantly. Therefore, to have a marketing plan in place for 2017, you need to adopt the most updated strategies. With a successful marketing plan in place at the dawn of this year, you will be in a better position to efficiently allocate your resources, take steps for business promotions and growth, and be able to differentiate your company from the competitors. Check out 21 of the best ways to update your marketing strategy in the list below.
\r\nContent marketing could be the most important marketing strategy for success. To create content that is relevant for your website, having blog categories or an on-site article directory is an excellent idea. Content that is fresh and helpful engages its readers and helps build trust as well as authority. It also attracts leads and converts them into sales. Repurposing great content will make people consume it more. A blog can be converted into an eBook and a webinar can be turned into a subscriber-only video — the possibilities to employ your creativity are endless. Guest blogging is also a good option to reach, inform and connect with new prospects. Meaningful blog commenting on other sites also gets you more traffic, free links and many new friends as well.
\r\nVideos and visuals content marketing has witnessed an exponential growth in the recent years. Brands are looking to employ methods that enrich their digital storytelling to market their products. Photos, videos and infographics are important to bring experiences to life. Infographics on your website are a potent way to build external links, thereby driving more traffic to it. In the words of CMO Council, 65 percent of the senior marketing executives hold a firm belief that their visual assets in the form of photos, videos, infographics, etc., are key to effectively communicate their brand story.
\r\nAs a medium to market your business, podcasting can be extremely helpful and with the investment of little time and energy, your small business can build a following that is enough to leave your competitors behind. Podcasts allow you to talk directly with your audience that paves the way for you to forge deeper and personal connection with them.
\r\nEmail marketing continues to be an effective form of marketing for reaching out to the potential customers. To improve your email marketing, you need to segment your email lists, design your emails by keeping mobiles in mind and keeping the content simple and compelling. You must create a first good impression with your content marketing campaigns, as well as optimize them for the landing pages.
\r\nDisruptive marketing techniques need to be employed by keeping mobile as the dominant platform first. There should be more transparency in business-customer relationship. You should set a standard with the help of engaging content, more so the user-generated content, as well as by building social networking as an ecosystem to rival the original internet.
\r\nTo effectively market your content using social media, you need to employ different ways, like adding visual appeal, use of catchy headlines, customization according to the platform, sharing at just the right time as well as posting multiple times, choosing the right platform to share, maximize your brand advocates and also better leverage the communities.
\r\nThe generation of curiosity in consumers helps improve their motivation and boosts brand awareness that fuels their desire to find out more. However, the most important thing that makes customer curiosity newsworthy and interesting is that today, most marketers are making use of tools that turn curiosity into customer commitment during the whole customer journey.
\r\nAnalysis of an organization’s competitors helps discover weaknesses and identify opportunities and threats for the organization from the industrial environment. During the formulation of an organization’s strategy, decision-makers should consider the strategies of the company's competitors. A competitor analysis helps an organization in measuring and assessing its standing amongst its competitors.
\r\nApart from keeping your existing clients happy and further strengthen your relationship with them, you should think of holding contests as a key time for attracting new consumers. Be it through mails or placing an ad in various media platforms. Promotion of your contest will introduce your brand to new people.
\r\nA content audit is the most important ingredient of content strategy, which governs content marketing. Content audit helps determine the relevancy of digital content for the customer needs as well as the goals of an organization. Content audit helps in the assessment of needs, in shaping content governance and it also helps determine if future projects would be feasible.
\r\nCo-marketing leads to a win-win situation for two or more companies working on a project together as each has to do less work for more reward. By partnering for co-marketing and by promoting a piece of content or product, companies are able to share results for that promotion. Therefore, by leveraging the relationship and reach of a partner through co-marketing campaigns, companies are able to get more leads, buzz and awareness with lesser effort.
\r\nEven if you’re great at your job, but can't relate with the people, you won't go very far. Nurturing relationships is all-important. If you’re unable to elicit other people's feedback, you’ll remain confined to your own mental silo of information or remain constrained by your own experiences.
\r\nIf you create a useful customer survey, it's well worth the task, even if it’s not easy to execute. Surveys help you gather a large volume of data quickly on a given set of questions. Customer surveys give you the opportunity to poll your users on questions that could otherwise remain unanswered.
\r\nConsumers are increasingly reading and trusting online reviews. According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation. In other words, by not offering user reviews or by ignoring them as a potential marketing opportunity, you are alienating 88 percent of your buying population, as you’re depriving them of information they need to make their buying decisions.
\r\nForums are created by companies as a mean of customer support. To elucidate further, if a customer has a question, it's very likely that somebody else has already asked that question. If the answers to that question are satisfactory, they hold good for everybody. Thus, by answering one question, you're helping dozens of people and also decreasing time and resources spent on customer support.
\r\nA great way to prove your worth is through the creation of compelling case studies that tell others about the positive impact your product or service has had on any of your existing customers.
\r\nIf you are a savvy small business owner, you should be finding ways to leverage discount coupons and deal sites to track customers, build affiliate relationships and much more.
\r\nBuilding a mobile-friendly website is a step in the right direction, but you also need to infuse your marketing strategy with a “mobile” mindset. According to a Google update, the search engine giant will primarily look at mobile content, rather than desktop, for deciding rank results.
\r\nWith the businesses going online, the use of Yellow Pages has been on the wane. People prefer to conduct a quick search on one of the many popular online directories. Given that Internet search has become the primary tool to find businesses today, it has become important to list your business on all applicable online directories.
\r\nWith businesses going global, companies have begun translating their websites in various languages. Researchers conclude that people tend to engage more with those companies and people who speak their own language. This in turn helped these companies’ profitability increase.
\r\nBusiness innovators need to work hard to get an understanding about what exactly value means to their customers so they can generate and provide it — since value is an emergent property of supplier and consumer taken together.
\r\nA thorough marketing plan should be the essence for the success of your business in 2017. A strategic approach will enhance the reach of your core message. Your marketing plan should be perceived as a map that will help you accomplish your business goals. Therefore, be sure to make these changes so that your team is able to keep up with the times, as well as your competitors.
\r\nPhoto credit: RawPixel.com / Shutterstock
\n","docType":"article","guid":"articles_0fb44bfaac12f3629c1079ef57cf1b5e","lastModified":"2017-02-24T17:00:00.000Z","published":"2017-02-24T17:00:00.000Z","structuredData":null,"subtitle":"Your marketing plan should be perceived as a map.","template":"legacy","title":"21 Ways To Reinvent Your Marketing Strategies","type":"article","author":{"avatar":null,"bio":"Beth Worthy is the CFO and Director of Operations for GMR Web Team and GMR Transcription Services, Inc. She has enjoyed success at GMR for almost six years now and has helped both companies grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest growing private companies. Outside of work, she likes spending time with her husband and two kids.","name":"Beth Worthy","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/gmrtranscriptioncompany","linkedin":"https://www.linkedin.com/company/gmr-transcription-services-inc-","twitter":"https://twitter.com/gmrtranscripts","website":"https://www.gmrtranscription.com"},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/862763b939934879645438297068ec5236871.jpg","profile":{"company":"GMR Transcription Services, Inc.","jobTitle":"President","website":"https://www.gmrtranscription.com/"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Strategy","slug":"marketing-strategy"}},"meta":{"robots":"index, follow","description":"Your marketing plan should be perceived as a map that will help you accomplish your business goals.","title":"21 Ways To Reinvent Your Marketing Strategies - business.com"},"parsedContent":{"toc":[{"id":"1-content-marketing","title":"1. Content Marketing"},{"id":"2-videos-and-visuals","title":"2. Videos and Visuals"},{"id":"3-podcast-marketing","title":"3. Podcast Marketing"},{"id":"4-email-marketing","title":"4. Email Marketing"},{"id":"5-disruptive-marketing","title":"5. Disruptive Marketing"},{"id":"6-social-networking","title":"6. Social Networking"},{"id":"7-using-the-power-of-curiosity","title":"7. Using the Power of Curiosity"},{"id":"8-competitor-research","title":"8. Competitor Research"},{"id":"9-contest-marketing","title":"9. Contest Marketing"},{"id":"10-conduct-a-content-audit","title":"10. Conduct a Content Audit"},{"id":"11-make-partnerships-for-co-promotion","title":"11. Make Partnerships for Co-promotion"},{"id":"12-be-a-people-person","title":"12. Be a People Person"},{"id":"13-survey-your-customers-for-great-ideas","title":"13. Survey Your Customers for Great Ideas"},{"id":"14-ask-for-reviews","title":"14. Ask for Reviews"},{"id":"15-answer-questions-on-forums","title":"15. Answer Questions on Forums"},{"id":"16-create-customer-case-studies","title":"16. Create Customer Case Studies"},{"id":"17-post-your-company-offers-on-coupon-and-deal-sites","title":"17. Post Your Company Offers on Coupon and Deal Sites"},{"id":"18-optimize-your-website-for-mobile","title":"18. Optimize Your Website for Mobile"},{"id":"19-list-your-business-in-local-business-directories","title":"19. List Your Business in Local Business Directories"},{"id":"20-translate-your-website-to-multiple-languages","title":"20. Translate Your Website to Multiple Languages"},{"id":"21-create-value","title":"21. Create Value"},{"id":"conclusion","title":"Conclusion"}],"json":[{"component":"p","children":["Marketing evolves constantly. Therefore, to have a marketing plan in place for 2017, you need to adopt the most updated strategies. With a successful marketing plan in place at the dawn of this year, you will be in a better position to efficiently allocate your resources, take steps for business promotions and growth, and be able to differentiate your company from the competitors. Check out 21 of the best ways to update your marketing strategy in the list below."]},{"component":"h2","props":{"id":"1-content-marketing"},"children":["1. Content Marketing"]},{"component":"p","children":["Content marketing could be the most important marketing strategy for success. To create content that is relevant for your website, having blog categories or an on-site article directory is an excellent idea. Content that is fresh and helpful engages its readers and helps build trust as well as authority. It also attracts leads and converts them into sales. ",{"component":"a","props":{"href":"http://www.convinceandconvert.com/content-marketing/how-to-repurpose-content/","target":"_blank","title":"How to Repurpose Your Content Again and Again","rel":"nofollow"},"children":["Repurposing great content"]}," will make people consume it more. A blog can be converted into an eBook and a webinar can be turned into a subscriber-only video — the possibilities to employ your creativity are endless. Guest blogging is also a good option to reach, inform and connect with new prospects. Meaningful blog commenting on other sites also gets you more traffic, free links and many new friends as well."]},{"component":"h2","props":{"id":"2-videos-and-visuals"},"children":["2. Videos and Visuals"]},{"component":"p","children":["Videos and visuals content marketing has witnessed an exponential growth in the recent years. Brands are looking to employ methods that enrich their digital storytelling to market their products. Photos, videos and infographics are important to bring experiences to life. Infographics on your website are a potent way to build external links, thereby driving more traffic to it. In the words of CMO Council, 65 percent of the senior marketing executives hold a firm belief that their ",{"component":"a","props":{"href":"http://www.mediapost.com/publications/article/257807/visual-is-a-critical-piece-of-storytelling.html","target":"_blank","rel":"nofollow"},"children":["visual assets in the form of photos, videos, infographics, etc., are key"]}," to effectively communicate their brand story."]},{"component":"h2","props":{"id":"3-podcast-marketing"},"children":["3. Podcast Marketing"]},{"component":"p","children":["As a medium to market your business, podcasting can be extremely helpful and with the investment of little time and energy, your small business can build a following that is enough to leave your competitors behind. Podcasts allow you to talk directly with your audience that paves the way for you to forge deeper and personal connection with them."]},{"component":"h2","props":{"id":"4-email-marketing"},"children":["4. Email Marketing"]},{"component":"p","children":["Email marketing continues to be an effective form of marketing for reaching out to the potential customers. To improve your email marketing, you need to segment your email lists, design your emails by keeping mobiles in mind and keeping the content simple and compelling. You must create a first good impression with your content marketing campaigns, as well as optimize them for the landing pages."]},{"component":"h2","props":{"id":"5-disruptive-marketing"},"children":["5. Disruptive Marketing"]},{"component":"p","children":["Disruptive marketing techniques need to be employed by keeping mobile as the dominant platform first. There should be more transparency in business-customer relationship. You should set a standard with the help of engaging content, more so the user-generated content, as well as by building social networking as an ecosystem to rival the original internet."]},{"component":"h2","props":{"id":"6-social-networking"},"children":["6. Social Networking"]},{"component":"p","children":["To effectively market your content using social media, you need to employ different ways, like adding visual appeal, use of catchy headlines, customization according to the platform, sharing at just the right time as well as posting multiple times, choosing the right platform to share, maximize your brand advocates and also better leverage the communities."]},{"component":"h2","props":{"id":"7-using-the-power-of-curiosity"},"children":["7. Using the Power of Curiosity"]},{"component":"p","children":["The generation of curiosity in consumers helps improve their motivation and boosts brand awareness that fuels their desire to find out more. However, the most important thing that makes customer curiosity newsworthy and interesting is that today, most marketers are making use of tools that turn curiosity into customer commitment during the whole customer journey."]},{"component":"h2","props":{"id":"8-competitor-research"},"children":["8. Competitor Research"]},{"component":"p","children":["Analysis of an organization’s competitors helps discover weaknesses and identify opportunities and threats for the organization from the industrial environment. During the formulation of an organization’s strategy, decision-makers should consider the strategies of the company's competitors. A competitor analysis helps an organization in measuring and assessing its standing amongst its competitors."]},{"component":"h2","props":{"id":"9-contest-marketing"},"children":["9. Contest Marketing"]},{"component":"p","children":["Apart from keeping your existing clients happy and further strengthen your relationship with them, you should think of holding contests as a key time for attracting new consumers. Be it through mails or placing an ad in various media platforms. Promotion of your contest will introduce your brand to new people."]},{"component":"h2","props":{"id":"10-conduct-a-content-audit"},"children":["10. Conduct a Content Audit"]},{"component":"p","children":["A content audit is the most important ingredient of content strategy, which governs content marketing. Content audit helps determine the relevancy of digital content for the customer needs as well as the goals of an organization. Content audit helps in the assessment of needs, in shaping content governance and it also helps determine if future projects would be feasible."]},{"component":"h2","props":{"id":"11-make-partnerships-for-co-promotion"},"children":["11. Make Partnerships for Co-promotion"]},{"component":"p","children":["Co-marketing leads to a win-win situation for two or more companies working on a project together as each has to do less work for more reward. By partnering for co-marketing and by promoting a piece of content or product, companies are able to share results for that promotion. Therefore, by leveraging the relationship and reach of a partner through co-marketing campaigns, companies are able to get more leads, buzz and awareness with lesser effort."]},{"component":"h2","props":{"id":"12-be-a-people-person"},"children":["12. Be a People Person"]},{"component":"p","children":["Even if you’re great at your job, but can't relate with the people, you won't go very far. Nurturing relationships is all-important. If you’re unable to elicit other people's feedback, you’ll remain confined to your own mental silo of information or remain constrained by your own experiences."]},{"component":"h2","props":{"id":"13-survey-your-customers-for-great-ideas"},"children":["13. Survey Your Customers for Great Ideas"]},{"component":"p","children":["If you create a useful customer survey, it's well worth the task, even if it’s not easy to execute. Surveys help you gather a large volume of data quickly on a given set of questions. Customer surveys give you the opportunity to poll your users on questions that could otherwise remain unanswered."]},{"component":"h2","props":{"id":"14-ask-for-reviews"},"children":["14. Ask for Reviews"]},{"component":"p","children":["Consumers are increasingly reading and trusting online reviews. According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation. In other words, by not offering user reviews or by ignoring them as a potential marketing opportunity, you are alienating 88 percent of your buying population, as you’re depriving them of information they need to make their buying decisions."]},{"component":"h2","props":{"id":"15-answer-questions-on-forums"},"children":["15. Answer Questions on Forums"]},{"component":"p","children":["Forums are created by companies as a mean of customer support. To elucidate further, if a customer has a question, it's very likely that somebody else has already asked that question. If the answers to that question are satisfactory, they hold good for everybody. Thus, by answering one question, you're helping dozens of people and also decreasing time and resources spent on customer support."]},{"component":"h2","props":{"id":"16-create-customer-case-studies"},"children":["16. Create Customer Case Studies"]},{"component":"p","children":["A great way to prove your worth is through the creation of compelling case studies that tell others about the positive impact your product or service has had on any of your existing customers."]},{"component":"h2","props":{"id":"17-post-your-company-offers-on-coupon-and-deal-sites"},"children":["17. Post Your Company Offers on Coupon and Deal Sites"]},{"component":"p","children":["If you are a savvy small business owner, you should be finding ways to leverage discount coupons and deal sites to track customers, build affiliate relationships and much more."]},{"component":"h2","props":{"id":"18-optimize-your-website-for-mobile"},"children":["18. Optimize Your Website for Mobile"]},{"component":"p","children":["Building a mobile-friendly website is a step in the right direction, but you also need to infuse your marketing strategy with a “mobile” mindset. According to a Google update, the search engine giant will primarily look at mobile content, rather than desktop, for ",{"component":"a","props":{"href":"http://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527","target":"_blank","rel":"nofollow"},"children":["deciding rank results"]},"."]},{"component":"h2","props":{"id":"19-list-your-business-in-local-business-directories"},"children":["19. List Your Business in Local Business Directories"]},{"component":"p","children":["With the businesses going online, the use of Yellow Pages has been on the wane. People prefer to conduct a quick search on one of the many popular online directories. Given that Internet search has become the primary tool to find businesses today, it has become important to list your business on all applicable online directories."]},{"component":"h2","props":{"id":"20-translate-your-website-to-multiple-languages"},"children":["20. Translate Your Website to Multiple Languages"]},{"component":"p","children":["With businesses going global, companies have begun translating their websites in various languages. Researchers conclude that people tend to engage more with those companies and people who speak their own language. This in turn helped these companies’ profitability increase."]},{"component":"h2","props":{"id":"21-create-value"},"children":["21. Create Value"]},{"component":"p","children":["Business innovators need to work hard to get an understanding about what exactly value means to their customers so they can generate and provide it — since value is an emergent property of supplier and consumer taken together."]},{"component":"h2","props":{"id":"conclusion"},"children":["Conclusion"]},{"component":"p","children":["A thorough marketing plan should be the essence for the success of your business in 2017. A strategic approach will enhance the reach of your core message. Your marketing plan should be perceived as a map that will help you accomplish your business goals. Therefore, be sure to make these changes so that your team is able to keep up with the times, as well as your competitors."]},{"component":"p","children":[{"component":"i","children":["Photo credit: RawPixel.com / Shutterstock"]}]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/58a/ef8fc3087b129134b87bc/1500-0-","caption":"","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"21 Ways To Reinvent Your Marketing Strategies","canonical":"https://www.business.com/articles/beth-worthy-reinvent-marketing-strategies/","slug":"beth-worthy-reinvent-marketing-strategies","thumbnail":"https://www.business.com/images/content/58a/ef8fc3087b129134b87bc/1500-0-","dek":"Your marketing plan should be perceived as a map.","lastModified":"2017-02-24T17:00:00Z","published":"2017-02-24T17:00:00Z","sponsored":false},{"title":"Your Guide to Creating a Small Business Marketing Plan","canonical":"https://www.business.com/articles/sample-marketing-plan-outline-and-template/","slug":"sample-marketing-plan-outline-and-template","thumbnail":"https://www.business.com/images/content/5f3/3e1765a215eb62d8b4567/1500-0-","dek":"Follow these templates and guidelines to get started on creating your business's marketing plan.","lastModified":"2020-08-12T12:28:00Z","published":"2018-03-02T13:00:00Z","sponsored":false},{"title":"Developing an Effective and Engaging Content Marketing Plan","canonical":"https://staging.business.com/articles/developing-an-effective-and-engaging-content-marketing-plan/","slug":"developing-an-effective-and-engaging-content-marketing-plan","thumbnail":"https://staging.business.com/images/content/560/99c6e3287b1341f8b45c6/1500-0-","dek":"Tips and advice on how small business owners can develop a cohesive content marketing plan to both build and engage with their audience","lastModified":"2015-09-29T16:00:00Z","published":"2015-09-29T16:00:00Z","sponsored":null},{"title":"7 Marketing Tactics You Need to Be Using in 2016","canonical":"https://staging.business.com/articles/7-marketing-tactics-you-need-to-be-using-in-2016/","slug":"7-marketing-tactics-you-need-to-be-using-in-2016","thumbnail":"https://staging.business.com/images/content/57e/2c0233187b1957fc2e335/1500-0-","dek":"If you’re not employing all of these tactics, your business may be missing out on potential leads. 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Here's how you can make it work even in dry and technical industries.","lastModified":"2015-09-04T16:00:00Z","published":"2015-09-04T16:00:00Z","sponsored":null},{"title":"Storytelling 101: What Defines Good Content for Off-Page SEO?","canonical":"https://staging.business.com/articles/storytelling-101-what-defines-good-content-for-off-page-seo/","slug":"storytelling-101-what-defines-good-content-for-off-page-seo","thumbnail":"https://staging.business.com/images/content/559/2a24a3287b1f82f8b45c7/1500-0-","dek":"SEO and content go hand-in-hand. 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